082: The Queen of Copywriting – Beverly Bergman

Copywriting

Beverly Berman

Good copywriting can be the single most important component to high conversion rates. Knowing how to write benefits rather than features is problem every rookie stumbles over, but I have a solution for you today.

Beverly, a.k.a. The Queen of Copywriting, is an award-winning twenty-year veteran in the marketing industry who blends her incomparable understanding of exactly what your clients need to hear in order to make a buying decision, with an amazing talent for creating compelling marketing messages for her clients worldwide. She is considered one of the top direct-response copywriters in her field today, with an opt-in page that consistently pulls a 77% click-through rate. She focuses on helping companies to unearth and optimize the right keywords and get higher conversions that allow them to work with more of their ideal clients, so they make more money and have more fun doing it!

Exploring what was working and not working in her business and her life, led Beverly on a path where she chose to be more open and vulnerable — and to quote her favorite Robert Frost poem, “…and that has made all the difference.” To learn more about Beverly and her copywriting work, visit: www.TurningCopyIntoGold.com

The Queen of Copywriting – Beverly Bergman

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