You hear marketing experts talk about video marketing again and again because it works. Yet for most local small business owners, it is a mystery. Today’s guest is a local business owner who has broken the code on video marketing and he is ready to share what he’s learned with you.
From Lemonade to Lawn Mowers, Andy Sokol has always had an Entrepreneurial Spirit.
For as long as he can remember, Andy has always wanted to be in business for himself. So at the age of six, he began his entrepreneurial path with a lemonade stand. Seven years later, he retrieved and sold golf balls from the local golf course, in his backyard and then followed that up with a lawn mowing service.
At the age of 19, Andy would find himself attending various training events to guide him along his path. While discussing his success, Andy said he “knew the key to my future success would come from my desire to always be better than the competition, never be stagnant and to continuously learn from the best.”
After a successful – though unfulfilling career – as an insurance salesman, Andy embarked on his first business venture. In 1995, he and his brother Jeremy started CopyScan with no more than a one-page ad and word-of-mouth endorsements.
Today, Andy owns two of South Florida’s largest independent Document Management businesses.
Andy has discovered that In order to have a successful business all these years, he’s had to market his companies differently than his competitors in order to stand out from the crowd. One of his favorite methods of marketing is through the use of YouTube videos.
So how does a brick and mortar business monetize free YouTube videos? That is the topic of this episode of ACT LOCAL Marketing.