080: Social Media Secret Sauce with Cindy Morrison

Social Media Secret Sauce

Cindy Morrison

There is a secret sauce to social media that any savvy business owner can develop and guest Cindy Morrison has the recipe!

Emmy-winning journalist Cindy Morrison teaches everyone from network TV journalists to corporate CEOs how to strategically use social media to build brand loyalty, raving fans and their bottom line. Her social media savvy has been highlighted on national TV shows like FOX News, CBS’s “The Talk”, The Washington Post, The New York Post & The Huffington Post. Good Morning America’s Tory Johnson calls Cindy her favorite Social Media Strategist and they’ve spent two years together on the 2011 and 2012 National Spark and Hustle Tour to help women entrepreneurs across the country make more money. Cindy has helped create social media buzz at events from star-studded Hollywood fundraisers & red carpet events to national conferences.

The 20 year TV news anchor and investigative reporter discovered the power of this media to connect with viewers and get exclusives. After corporate downsizing, Cindy reinvented herself as a nationally sought speaker and used the platform to promote her self-published book. Her social media marketing strategy sold more copies of “Girlfriends 2.0″ in the first month alone than the vast majority of first time authors ever sell! That’s when Cindy developed her SOCIALVENTION programs and coaching to show entrepreneurs as well as big corporations & franchises how to utilize social media engagement, video and branding to rise above the competition and not only survive but thrive our changing world. To learn more about Cindy and her work, visit: CindyWMorrison.com

Social Media Secret Sauce with Cindy Morrison

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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078: Build a Buyer Persona – Market Research – Fred McClimans

market research

Fred McClimans

The big guys often use market research to feed their marketing machine. One great use of market data is building a buyer persona.

Fred McClimans is a business and market advisor, with a diverse background and experience that ranges from startups to executive board rooms and from small businesses to global enterprises.

Fred McClimans is the Managing Director of the McClimans Group, a firm helps businesses uncover and understand the voice of their customers, their competitors and their market, developing business, product and digital marketing strategies that strengthen their brand and market position. Fred is also a Principle in the Intelligist Group, a consultancy that helps develop brands through advocacy and community engagement.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises. In addition to his work at firms such as Gartner and Ernst & Young, Fred is also a start-up veteran, including the global market intelligence and analyst firm Current Analysis, which he founded in the late 1990’s to provide real-time analysis and insights on trends and events in the digital technology and services markets.

Some of his recent clients include ESPN, where he assisted with social fan engagement strategies, and Clarabridge, a leader in the Customer Experience Management market, where he helped infuse an element of customer-centric understanding into their business and marketing strategy.

Build A Buyer Persona – Market Research – Fred McClimans

Also mentioned on this Episode is Hubspot

You can reach Fred at his blog-site, fredmcclimans.com and follow him on Twitter @fredmcclimans

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.