061: Customer Service Trends 2014 w/ Alan Berkson of Freshdesk

Customer Service Trends 2014

Alan Berkson

I’m always happy when my good friend Alan Bekson has time for ACT LOCAL Marketing and this week Alan shares what he sees as the most important Customer Service Trends 2014.

Alan Berkson is Director of Community Outreach for SaaS customer support company Freshdesk. He blogs and speaks about technology, digital media, and customer service based on his deep experience across Main Street, Wall Street and the United Nations, and as a pioneer in the managed services business in the SMB market.

You’ll learn about customer service options in the cloud and I even share my 8 Tips for Great Customer Service all on Episode 61.

Customer Service Trends 2014 – Episode 61

Tweet me about the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

060: Corporate Storytelling and Brand Narrative w/ Lori Saitz

Corporate Storytelling

Lori Saitz

In corporate storytelling, the main character may be a person or the company itself and how a problem was resolved and the conflicts and tension that happened as a result of the problem.

Stories are what people remember in good marketing and what holds their interest. Not necessarily facts and figures, especially at the outset of building a relationship with potential clients or customers.

So how can a small business infuse good corporate storytelling and brand narrative into their existing online media? Here’s where my guest comes in.

Lori Saitz has more than 20 years of experience in marketing, corporate communications and broadcasting. She is the founder and CEO of Zen Rabbit, which is a company that helps business people say thank you to their customers. Immediately prior to launching Zen Rabbit, Lori worked as a radio personality and voice over talent in South Florida.

She’s currently in the process of a professional transition, which we discuss on Episode 60 of ACT LOCAL Marketing.

Lori is currently a member of the peer-to-peer strategy organization Her Corner. She has served as a pre-GED teacher and an adult literacy tutor and is an enthusiastic proponent for increasing literacy worldwide. She is a past president of a local Toastmasters International chapter and is a sought-after speaker for business meetings and conferences nationwide.

Lori spends her spare time at the gym and you may find her perusing the racks at Banana Republic, which she claims contributes to inspiring her creativity.

Corporate Storytelling and Brand Narrative

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

059: Marketing Strategies for Smart Entrepreneurs – David Newman Do It! Marketing

Marketing Strategies

David Newman

If your best marketing strategies were easy, effortless and enjoyable – how much more successful could your small business be? Our guest knows a lot of Marketing Strategies for Smart Entrepreneurs and he shares a boatload of them on this Episode 59 of #ACTLOCALmarketing.

David Newman is a nationally recognized marketing expert and author of the Amazon #1 bestseller Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.

David runs a marketing strategy firm dedicated to making thought-leading entrepreneurs and executives more successful. David’s clients and audiences include Oracle, IBM, American Express, and Wells Fargo in addition to trade associations, non-profits, and entrepreneurial businesses of all sizes.

David is a regular blogger for the American Management Association and for Vistage, the world’s largest CEO peer group organization, and his small business marketing advice has been featured and quoted in The New York Times, Investors Business Daily, Sales & Marketing Management, Selling Power, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Free marketing resources are available online at doitmarketing.com

Marketing Strategies for Smart Entrepreneurs – Episode 59 Podcast

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

017: Growing Local Business Marketing – Adam Hommey – Help My Website Sell

Growing Local Business

Adam Hommey

The first episode of 2013, episode #17 welcomes my guest is Adam Hommey. Adam and I will talk about growing your local business through the best use of online marketing. There’s a good chance we’ll discuss social media, website conversions and how to ratchet up your results in 2013.

Adam Hommey, Founder and Creator of Help My Website Sell© and The Business Creators’ Institute©, has taken his passion for helping small business owners and entrepreneurs succeed and is now putting it to work for YOU.

For years, Adam has been the “secret weapon” in the arsenal of dozens of internet marketers, executive marketing solution providers, and professional service providers such as attorneys, accountants, financial advisors, and the like.

His mentoring and teaching, delivered one-on-one, in group settings, and through detailed video, help you Emancipate the POWER of INFORMATION by converting more social media fans and followers as well as website visitors into prospects and customers and simplifying your internet marketing technology so you can get more customers, make more money, and make a bigger difference, now.

You can find Adam at The Business Creators Institue which is 100% free and very worth checking out.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Don’t forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

001: Social Media Marketing Strategy – 5 Secrets of Digital Marketing

Kalynn Amadio

Social Media Ninja

Host Kalynn Amadio shares her 5 Secrets for building a successful social media marketing strategy for small business in the 21st century. Learn the answer to the question, “What is marketing?” in this age of digital media, video, mobile texts and smart phones. Insights you can use for local business marketing in the express lane.

Contact Kalynn with your questions on how to be more successful in your small business marketing by emailing them to ask@actlocalmarketing.com and she will be happy to help you out each week.

5 Secrets of a Social Media Ninja