Jeff Slutsky is the co-author of No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses and today on ACT LOCAL Marketing he will share his Street Fighter Marketing Solutions with us. Marketing for small business at the local level requires skill and insights that Jeff can share from first hand knowledge of the industry.
With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales.
His grassroots-marketing program has received a great deal of national media attention including The Wall Street Journal, USA Today, Inc Magazine, and CNN. Jeff has presented and worked with many organizations including AT&T, American Express, Chevron, Walt Disney, Pizza Hut, Honda, Sony, Goodyear, The US Army, Marvel Comics, The City of Dallas, the State of Arkansas, and Country of India.
He’s President of Jeff Slutsky Productions, in Columbus, Ohio, which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. He has authored and published 10 books including Street Fighter Marketing Solutions and his newest one, NO B.S. Grassroots Marketing (co-authored with Dan Kennedy). Plus he’s produced three audio albums and six video training tapes. But his most successful production to date . . . is the birth of his triplets.
Contact: www.JeffSlutsky.com Twitter: @JeffSlutsky
Tweet me during the show @kalynnamadio and use the hashtag#ACTLOCALMarketing to join the conversation.