079: Product Development and Entrepreneurs – Megan Tull

product development

Megan Tull

Today’s guest is going to help us with product development among other things. There is a need for products or programs to sell if you are a service provider. Having actual products will allow you to leverage your intellectual property. After all, that’s what you’re selling people, right?

Megan Tull is a wife, a mother of three and an entrepreneur. She currently owns two companies, Silverlining Concepts, LLC and Ultimate Bodies Pilates. Megan is an Entrepreneur Success Strategist, a Transformational Leader, Speaker, Author, a Certified Life Coach and a Comprehensively Trained Certified Peak Pilates Instructor. She is the creator and host of the globally recognized Step Into Success Summit for Women Entrepreneurs.

Megan has been an entrepreneur for over 25 years and has built 7 businesses from the ground up, so she knows a thing or two about business. She has also helped 1000’s of small business owners reach their financial goals. She customizes personalized packages to assist individuals in transforming their mind, their businesses and their lives. Her specialty and her passion is to empower individuals to own their value to they can share their gifts and get paid generously for it! Megan also teaches her clients how to live authentic, joyful lives focusing on self-care life balance and life purpose.

She is currently writing a book, that encompasses much of the work she assists her clients with called “The Passion Belief Method – Own Your Value and Earn Your Worth”. She’s so excited to be fulfilling one of her lifelong dreams by writing this book. The book is expected to be out in Fall of 2014. To learn more about Megan and her work, visit: www.megantull.com

Product Development and Entrepreneurs – Megan Tull

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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078: Build a Buyer Persona – Market Research – Fred McClimans

market research

Fred McClimans

The big guys often use market research to feed their marketing machine. One great use of market data is building a buyer persona.

Fred McClimans is a business and market advisor, with a diverse background and experience that ranges from startups to executive board rooms and from small businesses to global enterprises.

Fred McClimans is the Managing Director of the McClimans Group, a firm helps businesses uncover and understand the voice of their customers, their competitors and their market, developing business, product and digital marketing strategies that strengthen their brand and market position. Fred is also a Principle in the Intelligist Group, a consultancy that helps develop brands through advocacy and community engagement.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises. In addition to his work at firms such as Gartner and Ernst & Young, Fred is also a start-up veteran, including the global market intelligence and analyst firm Current Analysis, which he founded in the late 1990’s to provide real-time analysis and insights on trends and events in the digital technology and services markets.

Some of his recent clients include ESPN, where he assisted with social fan engagement strategies, and Clarabridge, a leader in the Customer Experience Management market, where he helped infuse an element of customer-centric understanding into their business and marketing strategy.

Build A Buyer Persona – Market Research – Fred McClimans

Also mentioned on this Episode is Hubspot

You can reach Fred at his blog-site, fredmcclimans.com and follow him on Twitter @fredmcclimans

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.