Having a marketing calendar 2015 saves you from making a common small business marketing mistake…or what I like to call…spaghetti marketing. The throw it at the wall and see if it sticks approach to small business marketing is a real killer. And here’s why.
It’s very easy to make a wrong decision based on anecdotal evidence. We tend to hang with other people who reflect our values, likes, dislikes and habits. In fact, funny enough, if you were to write out an avatar or profile for your ideal client, you would notice that they start to resemble…YOU!
My good friend Alan Berkson has agreed to guest host ACT LOCAL on Monday to interview me. While that might sound self indulgent to you — which it is — there is a method to my madness.
Monday happens to be my 50th birthday! Yeah me. So I’m turning the tables.
Alan and I will be looking at planning your Marketing Calendar for 2014. What steps should you take, especially if you’ve NEVER thought to build a true calendar before. I’ll hold your hand and walk you through it.
Join us for Marketing Strategies on this extra special birthday episode of ACT LOCAL Marketing.
Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketingto join the conversation.
Tweet Alan during the show and follow him @Berkson0
Don’t forget toSUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.