ALM 153: New Marketing Strategies – Kevin Donlin

new marketing strategies

Kevin Donlin -Marketing Multipliers

Kevin Donlin has been called an “accidental pioneer” of online marketing, having sold one of the first ebooks on Usenet in 1994. From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since then, he’s written or co-written 4 books, and been a marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with online marketing and direct mail. He’s been interviewed by ABC-TV, Fox and NBC News, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including the forthcoming book, “Marketing Multipliers.”

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

New Marketing Strategies – Kevin Donlin

091: Sales Marketing Strataegies – Matthew Pollard

sales

Matthew Pollard

You have to make peace with sales. If you are a solopreneur, it is part of what you do to make your business successful. There are many hats to wear, but if you don’t make a sale, you are not in business! It is what moves the economy so as a business owner, you must find your place within the sales cycle where you can feel comfortable with business development.

Matthew Pollard is a sales coach whose innovative approaches to sales, sales management, and marketing have earned him numerous awards, including the 2007 Young Achiever Award. He has extensive experience in telecommunications, having founded an independent telecommunications company that went national in three years, turning over four million dollars each year. Pollard is the creator of a sales method for the Pollard Institute, which has enrolled over 3,000 students. Pollard has been a paid speaker and currently gives seminars and lectures to businessmen and women around the world.

Website: DanandMatt.com

Sales Marketing Strataegies – Matthew Pollard

In this episode Kalynn also shares a great article from Entrepreneur.com by contributor Barry Farber called “Are your customers getting the real you? Use these 7 tips to make sure.” from the weekly sales tips section.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email

072: How to Use Twitter for Marketing with Anita Campbell

how to use twitter

Anita Campbell

Does your marketing team really know how to use Twitter for marketing your small business? Twitter is one of the least understood social media networking sites a small business owner can be making use of to grow business and gather more qualified leads. Guest Anita Campell is going to straighten it out for you.

Anita Campbell is the founder and Publisher of Small Business Trends, a news and advice site for small businesses.  The site is all about “small business success, delivered daily.”  She also is the CEO of  the international site TweakYourBiz.com and the social sharing site, BizSugar.com.  You can find her on Twitter @smallbiztrends or at http://smallbiztrends.com.

How to Use Twitter for Marketing with Anita Campbell

 Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

071: Sales the Sleaze Free Selling Way with Author Julia Kline

sales

Julia Kline

Sales, the sales process and effective selling techniques are always a good topic to explore in your small business marketing. And we have an expert that can guide you in sleaze-free selling.

Julia Kline is a master of success, with diverse accomplishments in numerous industries throughout her career.  She was in the top 1% of the worldwide sales force with Mary Kay Cosmetics, became a Titanium Power Seller on eBay (meaning she grossed $100,000 per month or more in sales), built a multi-million-dollar real estate investment portfolio, has been invited to speak to small business audiences around the world, and most recently published the acclaimed Amazon bestseller, “The Entrepreneur’s Guide to Sleaze-Free Selling.”

What sets Julia apart as a new breed of speaker and business leader is her intuitive, transformational approach to business and sales. She mesmerizes audiences with her dynamic blend of both raw power and authentic vulnerability.  She slips effortlessly between an analytical breakdown of an optimized sales funnel one minute, to an intuitive – even channeled – message for the audience the next.

In these times of rapid, evolutionary change and financial uncertainty, opportunities still abound for the small business entrepreneur.  But increasingly, success requires entrepreneurs to journey authentically inward, in order to emerge and make an authentic connection outward with customers, advertisers and promoters.  Julia models this process to a T, and also provides a step by step path that other business owners can follow to achieve the same result. She does this through her live speaking appearances, online group coaching and private consulting practice. To learn more about Julia and her work,visit her website at IntuitiveBusinessWoman.com

Sales the Sleaze Free Selling Way with Author Julia Kline on ACT LOCAL

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

070: How To Make An App That Sells with Alex Genadinik

how to make an app

Alex Genadinik

This entrepreneur knows how to make an app that sells and helps small businesses thrive. Alex Genadinik is a software developer, marketer, and an entrepreneur. He is the creator of the Problemio.com business apps which are some of the top mobile apps for planning and starting a business, with 350,000+ downloads across iOS, Android and Kindle. Alex is also the author of two business books. The first book is a guide on going from a business idea to starting a business. And the second book is a marketing book that teaches you how to get great exposure for your business. Both books can be found on www.Problemio.com . Alex has a B.S in Computer Science from San Jose State University.
Read more on Alex’s blog!

How To Make An App That Sells with Alex Genadinik

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

069: How To Start A Business with Ellen Rohr

how to start a business

Ellen Rohr

You may be an entrepreneur, but do you really know how to start a business? Ellen Rohr – The Plumber’s Wife turned Business Makeover Expert® – teaches the few things that make all the difference to your business success:  Easy financial clean up, profitable pricing and powerful business planning.  Ellen nearly sank her own family’s plumbing business. Then, she learned how to keep track of the money and make more of it. In turn, she has helped thousands of business owners start, fix and grow their companies.

Ellen is a successful franchisor, helping launch a plumbing franchise to 47 locations and $40 million in sales in under 2 years.  Now, she is the president of Zoom Drain and Sewer, LLC, a new franchise company launching in Summer 2014.  She is a columnist for Huffington Post, PHC News, and a contributor to many business journals and trade magazines.  She provides “in the trenches” insight that business owners can relate to.

Ellen is the author of four business basics books:  Where Did the Money Go?, How Much Should I Charge?, The Bare Bones Biz Plan and The Weekend Biz Plan.

How To Start A Business with Ellen Rohr

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.