This is my story of how to become an author. You have heard me speak about the fact that I wrote a book that has not been published yet, mostly because I did the process half-ass backwards. The book I have written titled, “The Boomer’s Ultimate Guide To Social Media” was originally conceived as a self-published book to use as part of my business marketing. Yet the project took on a life of it’s own.
Let me tell you the correct process for writing a non-fiction book. You first have to decide what the book is for. Continue reading →
A highly sought-after speaker at corporate conferences and entrepreneurial events, Bob Burg is best known as coauthor of the business parable, “The Go-Giver”. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money you makes is directly proportional to how many people you serve. And, he is also an unapologetic animal fanatic. Bob has written four books that have sold over 250,000 copies each.
He believes his newest book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.
I asked Bob to give us his 5 principles of Ultimate Influence and to explain the premise of his new book. Do we begin all sales relationships as adversaries? See what Bob Burg, author of The Go Giver has to say on this #ACTLOCALmarketing interview.
Having a marketing calendar 2015 saves you from making a common small business marketing mistake…or what I like to call…spaghetti marketing. The throw it at the wall and see if it sticks approach to small business marketing is a real killer. And here’s why.
It’s very easy to make a wrong decision based on anecdotal evidence. We tend to hang with other people who reflect our values, likes, dislikes and habits. In fact, funny enough, if you were to write out an avatar or profile for your ideal client, you would notice that they start to resemble…YOU!
Most entrepreneurs starting a business take up the project from scratch. They start at step one and often struggle for years to make that business financially successful. What if there were a better way?
Ace Chapman is a Micro Private Equity Investor who has acquired 15 offline businesses and sold 13 of them. He has also acquired 24 online properties, the first of which was CoolWallStreet. Ace bought the business grew it to 250,000 members and sold it 15 years ago at the age of 19. Over the last 4 years he has worked with Gen-Yers helping them buy, sell, and grow businesses in their local market.
Ace shares valuable insights on the alternative to starting a business from scratch. There is a faster, easier and more fun way to make a business profitable.
There are two main ways to increase cash flow -by increasing sales or reducing costs. Barter does both! Bartering allows you to pay for what you need with what you have. When you power wash your building, hang new signs, paint your offices or buy office furniture/equipment with trade dollars, you can use your cash to cover other important costs. When you purchase something using trade dollars, it will be paid for with new sales – sales that would likely not have happened without a barter exchange.
Kevin Brown has been a media and marketing professional for 25 years. After jobs running advertising sales forces for major media companies like ABC, CBS and Fox, Brown joined the ranks of the entrepreneurs over 5 years ago when he started Hudson Barter Exchange with his partner Karen Brown. In 2013, HBX members traded over $3.5 Million in goods and services and the company continues to grow quickly. To learn more about Hudson Barter Exchange, visit: www.hudsonbarterexchange.com
Bartering to Increase Business Episode 63 ACT LOCAL Marketing for Small Business
Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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