147: Selling -Butch Bellah


Butch Bellah -Selling

Butch Bellah is a Speaker, Sales Trainer, Author and Coach and truly love helping others reach new heights, develop new skills or overcome obstacles and hurdles. He formed B2 Training & Development to specialize in sales training and coaching for organizations and individuals. With more than 25-years of hands on experience “in the trenches”, he feels uniquely qualified to help you avoid pitfalls, break out of slumps or simply improve your selling skills. In his career, he spent almost 16 years with a large regional wholesale food distributor and helped grow it from $35million in annual sales to more than $250 million before acquiring the company as a minority shareholder with a business partner. Today he works with companies, individuals and sales teams to help them get more appointments, land more business and retain more customers—all while focusing on bottom line profits. He gets to speak regularly to groups throughout the southwest where he is able to draw on more than 10-years of experience as a professional stand-up comedian. (THAT was the best sales training he has ever received!)

He has been named one of the Top 50 Sales Experts and one of the Top 100 Business Coaches to follow on Twitter and his first book, The 10 Essential Habits of Sales Superstars: Plugging In To The Power Of Ten is available now.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Selling – Butch Bellah

117: Marketing for People Who Hate Marketing – Judith Balian


Judith Balian – Author

Hate Marketing? Have you ever complained about having to do something in your business that you hate? Then you want to hear this interview with Judith Balian.

Judith Balian spent 20 years in corporate sales and marketing before starting her own business, Excoveries, in 2007. She has worked and consulted for businesses of all types and sizes from Fortune 500 companies to small start-ups, private consultants, and individual practitioners.

Judith holds a masters degree in psychology/counseling from Hofstra University. In addition to her marketing work, Judith facilitates classes, workshops, and groups to help people grow personally and professionally.

She is author of the recently published book, Your Mind on Marketing: Self-Help for People Who Hate Marketing but Have to Do It Anyway now available on Amazon.

Contact Judith: www.Excoveries.com and at 760.436.8848

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

In this episode Judith reveals her Entrepreneurial Journey and the genesis behind her book, Your Mind on Marketing: Self-Help for People Who Hate Marketing but Have to Do It Anyway

Learn how you sabotage yourself, why you procrastinate and how to avoid it. These are the exact obstacles keeping you from reaching the level of success you seek. In Today’s Takeway, I offer two options for dealing with some of the common sabotaging behaviors holding you back.

Marketing for People Who Hate Marketing – Judith Balian

104: The Go Giver Bob Burg

the go giver

Bob Burg, Author of The Go-Giver

A highly sought-after speaker at corporate conferences and entrepreneurial events, Bob Burg is best known as coauthor of the business parable, “The Go-Giver”.  Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money you makes is directly proportional to how many people you serve. And, he is also an unapologetic animal fanatic. Bob has written four books that have sold over 250,000 copies each.

He believes his newest book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.

I asked Bob to give us his 5 principles of Ultimate Influence and to explain the premise of his new book. Do we begin all sales relationships as adversaries? See what Bob Burg, author of The Go Giver has to say on this #ACTLOCALmarketing interview.

Reach Bob here: Burg.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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The Go Giver Author Bob Burg

085: Online Marketing Strategies – Allen Jordan

Online Marketing Strategies

Allen Jordan

As an innovative, results-orientated marketing technology expert with more than twenty-five years of proven experience in providing solutions to business problems, Allen Jordan has been instrumental in creating and managing search marketing and online reputation management strategies for clients wishing to increase their revenues, online traffic and maintain a positive brand image.

Allen has worked directly for several notable customer products, financial services and consulting companies such as Union Carbide, Beneficial Financial, Gartner Group, Sony and UBS among others. Since the early 90’s he has been exclusively involved in Internet and Intranet design focusing on marketing and content management systems. Prior to that, his technology background was in IP based design used in ATMs and loan transactional system. He has consulted at AT&T, which possess one of the world’s largest marketing databases. His Internet expertise has led to interviews by multiple media outlets such as CNET,MSNBC, New York Times and New Jersey Star-Ledger.

Allen holds an MBA from New York Institute of Technology in Information Technology, an Executive M.B.A. from Columbia University in Sales and Marketing, a Certificate in Marketing Strategy from Cornell University, a Master Certificate in Internet Marketing from University of San Francisco, and additional certifications in Search Engine Optimization, Reputation Management, eMarketing, Social Marketing, Professional Internet Marketing and is a Certified Ethical Hacker. To learn more about Allen and his work, visit: www.farpointalliance.com.

Online Marketing Strategies with Allen Jordan

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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082: The Queen of Copywriting – Beverly Bergman


Beverly Berman

Good copywriting can be the single most important component to high conversion rates. Knowing how to write benefits rather than features is problem every rookie stumbles over, but I have a solution for you today.

Beverly, a.k.a. The Queen of Copywriting, is an award-winning twenty-year veteran in the marketing industry who blends her incomparable understanding of exactly what your clients need to hear in order to make a buying decision, with an amazing talent for creating compelling marketing messages for her clients worldwide. She is considered one of the top direct-response copywriters in her field today, with an opt-in page that consistently pulls a 77% click-through rate. She focuses on helping companies to unearth and optimize the right keywords and get higher conversions that allow them to work with more of their ideal clients, so they make more money and have more fun doing it!

Exploring what was working and not working in her business and her life, led Beverly on a path where she chose to be more open and vulnerable — and to quote her favorite Robert Frost poem, “…and that has made all the difference.” To learn more about Beverly and her copywriting work, visit: www.TurningCopyIntoGold.com

The Queen of Copywriting – Beverly Bergman

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

012: Sales Tips from Karen Graves of Your Sales Fix

Sales Tips

Karen Graves

Karen Graves, founder of Your Sales Fix is a no nonsense truth teller who has made it her mission to help business owners with a heart for service sell with confidence. She takes her award-winning sales tips and sales training experience with Pfizer Inc to teach small business owners what big corporations know about sales—if you don’t make them, there is no business.

Karen understands that making sales can be nerve-wracking and uncomfortable and also knows that mastering this critical skill set brings forth an inner power that can change the course of your life.  Ultimately, she helps clients grow their profits, take control of their businesses and lives while creating businesses they truly love.

In addition to all that, Karen has been my personal coach and I can recommend her methods with all confidence. Come listen as I interview Karen to help you make your sales prosperous and easy on the November 12th live broadcast of ACT LOCAL Marketing! Sales tips just in time for the holidays.

Contact: Your Sales Fix  Twitter: @CoachKarenG Tel: 914.620.5084

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.