063: Barter to Increase Business with Kevin Brown – Hudson Barter Exchange

Posted on February 18, 2014 by Kalynn Amadio

Kevin Brown

There are two main ways to increase cash flow -by increasing sales or reducing costs. Barter does both! Bartering allows you to pay for what you need with what you have. When you power wash your building, hang new signs, paint your offices or buy office furniture/equipment with trade dollars, you can use your cash to cover other important costs. When you purchase something using trade dollars, it will be paid for with new sales – sales that would likely not have happened without a barter exchange.

Kevin Brown has been a media and marketing professional for 25 years. After jobs running advertising sales forces for major media companies like ABC, CBS and Fox, Brown joined the ranks of the entrepreneurs over 5 years ago when he started Hudson Barter Exchange with his partner Karen Brown. In 2013, HBX members traded over $3.5 Million in goods and services and the company continues to grow quickly. To learn more about Hudson Barter Exchange, visit: www.hudsonbarterexchange.com

Bartering to Increase Business Episode 63 ACT LOCAL Marketing for Small Business

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

062: Niche Marketing with Author Stephanie Chandler

Posted on February 11, 2014 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Stephanie Chandler

Niche marketing may be a new term for you, but it really means narrowing your focus to the exact clients or businesses you want to be dealing with day in and day out. Manipulative sales tactics, long sales letters with big and bold headlines, and spammy emails aren’t the only way to get visibility and capture sales online. My guest this week shows us how to own your niche and open doors by sharing knowledge you likely give away daily.

Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business.

Stephanie is also founder and CEO of BusinessInfoGuide.com, a directory of resources for entrepreneurs, and Authority Publishing, a custom publisher specializing in non-fiction books. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur magazine, BusinessWeek, and Wired magazine, and she is a contributing blogger for Forbes.

Niche Marketing That Will Help You Own Your Niche

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

019: Copywriting Tips with Copywriter Kathryn Aragon of Crazy Egg

Posted on January 21, 2013 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Kathryn Aragon

Content is King and a good copywriter is worth their weight in Gold.

This interview on ACT LOCAL is full of strategy and insight and good copywriting tips for your website, email, ebooks and any other written communication created for your ideal audience.

And this guest is worth double her weight in platinum.

Kathryn Aragon is an award-winning copywriter who specializes in social content marketing and high-performance web copy. She is also the creator of the C4 Marketing Method.

She blogs for her own website, KathrynAragon.com, and Crazy Egg, and she develops ebooks and products that help marketers develop new marketing strategies that build engagement and loyalty without taking over their business.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.