060: Corporate Storytelling and Brand Narrative w/ Lori Saitz

Corporate Storytelling

Lori Saitz

In corporate storytelling, the main character may be a person or the company itself and how a problem was resolved and the conflicts and tension that happened as a result of the problem.

Stories are what people remember in good marketing and what holds their interest. Not necessarily facts and figures, especially at the outset of building a relationship with potential clients or customers.

So how can a small business infuse good corporate storytelling and brand narrative into their existing online media? Here’s where my guest comes in.

Lori Saitz has more than 20 years of experience in marketing, corporate communications and broadcasting. She is the founder and CEO of Zen Rabbit, which is a company that helps business people say thank you to their customers. Immediately prior to launching Zen Rabbit, Lori worked as a radio personality and voice over talent in South Florida.

She’s currently in the process of a professional transition, which we discuss on Episode 60 of ACT LOCAL Marketing.

Lori is currently a member of the peer-to-peer strategy organization Her Corner. She has served as a pre-GED teacher and an adult literacy tutor and is an enthusiastic proponent for increasing literacy worldwide. She is a past president of a local Toastmasters International chapter and is a sought-after speaker for business meetings and conferences nationwide.

Lori spends her spare time at the gym and you may find her perusing the racks at Banana Republic, which she claims contributes to inspiring her creativity.

Corporate Storytelling and Brand Narrative

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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007: Social Media Marketing with Kathy Perry

Kathy Perry

Kathy Perry

ACT LOCAL Marketing dives back into the waters of Social Media Marketing today with guest Kathy Perry.

Kathy Perry is a professional speaker and co-authored the successful book Stepping Stones to Success with best-selling authors Deepak Chopra and Jack Canfield, among others.  She is a featured BrainTrust member on the Small Business Advocate Radio Show, which is syndicated to Forbes.com and in her latest book,The Speaker Anthology, she discusses how to market your brand to more effectively sell your services.

As an online and social media marketing coach, Kathy is known for taking the Eek! out of Geek. ™   She helps Women Entrepreneurs and Small Business Owners who really want to make a difference, but are overwhelmed and frustrated trying to attract the right clients and make money online.

She takes you by the hand and speaks in a language you can understand.  Kathy created a step-by-step process based on her 25+ years of award-winning sales and marketing experience that makes it simple, easy and really effective.  Kathy teaches you how to find new customers online, so you can continue to grow your business on into the future.

Kathy also speaks on personal growth and self-empowerment topics, and has been using energy healing and consciousness techniques for many years to overcome personal tragedy and build a successful business.  Kathy utilizes all of her training when working with clients and shares simple steps to transformation.  Kathy teaches energy clearing techniques for empowered living.

Kathy’s personal mission is to inspire and empower people to achieve their unlimited potential and make a difference in the world.

Kathy@kathyperry.com      813-789-9580      www.kathyperry.com

Tweet me during the show @kalynnamadio and use the hashtag#ACTLOCALMarketing to join the conversation.