127: YouTube Marketing with Jessica Brace

youtube marketing

Jessica Brace – YouTube Queen

YouTube marketing is still a thing. In fact, it’s a really BIG thing that every local business should be doing to drive more sales and create qualified leads for growth.

“YouTube Queen” Jessica Brace can transform your struggling internet presence into a client-attracting magnet in 5 minutes or less. Combining the atomic power of video marketing, with her passion for helping you feel both comfortable and courageous in front of the camera, Jessica helps you create compelling videos that can generate more cash for your business. Best selling author of “Ready, Set, GO Make a Video: 101 YouTube Video Ideas for Your Business” and renowned video marketing and business coaching specialist,

Jessica Brace helps your business leverage the power of video, build a stronger brand, expand your audience and become the “go-to” expert in your field. Jessica offers more than “just a video.” She understands your desire to have your message impact and improve the lives of others. She offers a witty and fun-filled approach to video marketing that takes the stress out of the process. She explains difficult concepts simply, in terms you can readily understand – and apply yourself if you desire. Clients say Jessica’s video shoots are fun, easy, and deliver lucrative results, quickly.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

YouTube Marketing-Jessica Brace

115: Animoto Founder Tom Clifton and Video Marketing


Tom Clifton – Founder of Animoto

Animoto is a super simple online video creator that you should be using in your video marketing strategy. I have used it for my clients and it is a great resource. Today we will be talking about how to get started using video for your business marketing and some best practices and so much more.

My guest, entrepreneur Tom Clifton, knows a lot about video. In 2006 he co-founded Animoto, a super simple online application (for web and mobile) that makes it easy for anyone to create professional videos, and which now boasts over 12 million users worldwide. He believes in the power of video to help small businesses improve almost all of their marketing efforts, from email to social media to websites and beyond. Tom holds degrees in computer science and music.

Tom has given the ACT LOCAL Marketing family a stunning gift. Click this link to Animoto and use the Promo Code “actlocal” for 15% off the Animoto Pro annual subscription of services. It’s a great offer and exclusive to #ACTLOCALmarketing. Thanks Tom!!

Animoto Founder Tom Clifton and Video Marketing

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

090: Personal Branding Power with Danielle M Miller

personal branding

Danielle M Miller

Personal branding in the corporate world. Showing smart women how to rise to the top of the corporate ladder is just one of guest Danielle M Miller’s specialties.

Danielle M Miller is a brand stylist and strategist who works with women entrepreneurs/solopreneurs/intrapreneurs to help them craft a distinctive, memorable, and resonant brand through the power of archetypes. She is the founder of The Empowered Brand, a boutique branding agency, host of The Empowered Brand HOA Show and upcoming podcast, and CEO of Danielle M Miller Coaching & Consulting. Using her unique blend of right-brain creativity and left-brain strategy, she helps women create a brand that imprints, influences, and impacts. When she’s not speaking, writing, teaching, and consulting, she can be found hanging out with her incredibly cute grandson.

Website: www.daniellemmiller.com

Personal Branding Power with Danielle M Miller

Tweet me here @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

089: Video Marketing for Local Business – Andy Sokol

Video Marketing

Andy Sokol

You hear marketing experts talk about video marketing again and again because it works. Yet for most local small business owners, it is a mystery. Today’s guest is a local business owner who has broken the code on video marketing and he is ready to share what he’s learned with you.

From Lemonade to Lawn Mowers, Andy Sokol has always had an Entrepreneurial Spirit.

For as long as he can remember, Andy has always wanted to be in business for himself.  So at the age of six, he began his entrepreneurial path with a lemonade stand.  Seven years later, he retrieved and sold golf balls from the local golf course, in his backyard and then followed that up with a lawn mowing service.

At the age of 19, Andy would find himself attending various training events to guide him along his path.  While discussing his success, Andy said he “knew the key to my future success would come from my desire to always be better than the competition, never be stagnant and to continuously learn from the best.”

After a successful – though unfulfilling career – as an insurance salesman, Andy embarked on his first business venture.  In 1995, he and his brother Jeremy started CopyScan with no more than a one-page ad and word-of-mouth endorsements.

Today, Andy owns two of South Florida’s largest independent Document Management businesses.

Andy has discovered that In order to have a successful business all these years, he’s had to market his companies differently than his competitors in order to stand out from the crowd.  One of his favorite methods of marketing is through the use of YouTube videos.

So how does a brick and mortar business monetize free YouTube videos?  That is the topic of this episode of ACT LOCAL Marketing.

Video Marketing for Local Business – Andy Sokol

Tweet me here @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

087: Small Business Marketing with Nancy Michaels

small business marketing

Nancy Michaels

Small Business Marketing and business development often go hand in hand. Where do you start and how can you keep marketing affordable?

 Nancy Michaels is your reinvention connection. She is CEO and Founder of Grow Your Business Network and NancyMichaels.com. Coined as “America’s #1 Fortune 500 Consultant” she is a globally recognized business development coach, author of seven books, and renowned speaker. Nancy is a leading authority on personal and professional reinvention, working with individuals and companies that have a strong desire to create positive change for themselves and their businesses. She has been featured in numerous business publications including Entrepreneur magazine, US News and World Report, Business Week, and Fortune Small Business. She is a regular contributor to The Huffington Post, Amex Open Forum and Fabulous Female Network. To learn more about Nancy, please visit www.nancymichaels.com.

Small Business Marketing with Nancy Michaels

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

081: Charisma on Camera with Sandra Dee Robinson

Charisma on Camera

Sandra Dee Robinson

Charisma on Camera may come naturally to some. For those of you who are more like a deer in the headlights, guest Sandra Dee Robinson can make you ready for your close up.

Sandra Dee Robinson has spent nearly all of her life in front of a camera: as an actor (including Another World, Sunset Beach, Bold and the Beautiful, General Hospital, Days of Our Lives, Two and a Half Men, Criminal Minds, Secret Life of an American Teenager and TV movies) and as a TV host and product spokesperson.

You might think then, talking directly into camera or speaking on a stage would seem like a natural thing for her to do. Far from it! “I was extremely shy but comfortable behind a character (acting). When people began to ask me to support a charity on stage, or sell a product, even be interviewed and they said, ‘Just be yourself!’ I was so lost.”

As it usually happens with persistence, there came a day of a breakthrough; exhaustion and a funny circumstance onstage of an infomercial shoot had Sandra unexpectedly enjoying being “herself” on a stage. She was relaxed, having fun, and getting her message across in her own unique way. Suddenly, moments of her training experiences came back to her and it all finally started to make sense!

What Sandra teaches at Charisma on Camera is a super-condensed and individualized combination of her training and experience that can help anyone feel better, look better and perform better without all of the years of frustration and pain, and outrageous spending that she did!

Sandra has been coaching entertainment reporters and television hosts, and she founded Charisma on Camera to expand her clientele to professionals in any field. Her current clients include authors, life coaches, experts in their fields that want to find their star qualities, confidence, and comfort level to establish themselves as an expert guest, successful speaker or host their own show. – See more at:charismaoncamera.com

Charisma on Camera with Sandra Dee Robinson

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.