“Power Marketing” … online videos used as a powerful and cost-effective strategy for small businesses. Most Small business owners don’t have the time or money to focus on marketing. In most cases, they buy some ads and put up a sign and hope for the best. In fact, the traditional ways don’t work anymore to help companies get found by prospective customers and clients (except for a few niches such as bail bondsmen and insurance brokers). Adding video to your website gives a competitive advantage, but the big surprise is that it can take very little time and money, and you don’t have to own a computer or even touch a camera. A video not only makes it more likely that your prospects will find you, but it also makes them more likely to buy from you as well.
Alfred Poor, PhD, is president of The Center for Small Business, which is dedicated to helping small businesses grow and prosper by delivering practical solutions designed to make the most of a company’s scarce resources: time and money. He is a speaker and writer with an international reputation, and is the author of more than a dozen books including “Power Marketing for Small Business: How you can boost sales with low-cost video.” To learn more about Alfred and his work, visit: www.alfredpoor.com
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