011: The Digital Arts Experience with Rob Kissner

Posted on October 22, 2012 by Kalynn Amadio

Rob Kissner

On Episode #11 Rob Kissner of The Digital Arts Experience is my guest on ACT LOCAL Marketing.

From Babyboomers to tweens, technology is an ever growing component of our daily lives and digital literacy across all generations will be the key to productive communication.

The Digital Arts Experience is a learning center focused on Digital Arts and Personal Technology. We pride ourselves on creating a unique, collaborative and, most of all, fun environment in which our students learn hands on with the most up-to-date software and technology. Sign up today to Master the Digital World. Our goal is to provide a unique experience from the moment you walk through our doors until the moment you leave.

Rob and Kalynn will discuss how the DAE markets their service based business as well as the important education that they offer to their community in promoting digital literacy.

Website: www.thedae.com Contact: 914-644-8100 Twitter: @thedaexperience

Tweet me during the show @kalynnamadio and use the

hashtag #ACTLOCALMarketing to join the conversation.

010: No B.S. Grassroots Marketing – Author Jeff Slutsky

Posted on October 15, 2012 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Jeff Slutsky

Jeff Slutsky is the co-author of No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses and today on ACT LOCAL Marketing he will share his Street Fighter Marketing Solutions with us. Marketing for small business at the local level requires skill and insights that Jeff can share from first hand knowledge of the industry.

With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales.

His grassroots-marketing program has received a great deal of national media attention including The Wall Street Journal, USA Today, Inc Magazine, and CNN. Jeff has presented and worked with many organizations including AT&T, American Express, Chevron, Walt Disney, Pizza Hut, Honda, Sony, Goodyear, The US Army, Marvel Comics, The City of Dallas, the State of Arkansas, and Country of India.

He’s President of Jeff Slutsky Productions, in Columbus, Ohio, which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. He has authored and published 10 books including Street Fighter Marketing Solutions and his newest one, NO B.S. Grassroots Marketing (co-authored with Dan Kennedy). Plus he’s produced three audio albums and six video training tapes. But his most successful production to date . . . is the birth of his triplets.

Contact: www.JeffSlutsky.com Twitter: @JeffSlutsky

Tweet me during the show @kalynnamadio and use the hashtag#ACTLOCALMarketing to join the conversation.

009: Local Business Marketing – Linda Rey of Rey Insurance

Posted on October 8, 2012 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Linda Rey

Local business marketing is a special thing. A Local Business is more than just a provider of goods or services, it’s part of the community. Many local small business owners who enjoyed tremendous success for decades found themselves struggling when technology made the marketplace global for everyone.

Meet Linda Rey, Insurance Agent and Principal at family owned Rey Insurance Agency, Inc. in Sleepy Hollow, NY. As part of her local business marketing efforts, Linda uses social media with REAL results! And she will share with us how she did it and the difference she has seen in her business as a result.

Linda has worked in the insurance profession since 1985 where she began her career working in the family business. She’s followed in her father’s footsteps, Francisco Rey, who started in the business in 1965. Francisco, first-generation American, was also born and raised in Sleepy Hollow after his parents emigrated from Spain in 1939. Her sister, Laura Rey Iannarelli, is also in the business and started in 1995.

Rey Insurance Agency seeks to provide comprehensive insurance solutions through a consultative approach to not only protect assets but also offer peace of mind. They translate the values of a family-owned and operated business to create a comfortable and trustworthy venue for businesses, individuals and families.

Linda was named 2010 Outstanding Member of the Year by the Sleepy Hollow Chamber of Commerce for her assistance in starting and growing their networking events.

Linda has been named the 2006 Emerging Leader for the American Association of University Woman (AAUW) Westchester Branch where she also chartered the first Business Interest Group, “Busine$$ 2 Busine$$ Networking”.

Linda was honored as the 2005 Business Woman of the Year by the Westchester Hispanic Chamber of Commerce.

Rey Insurance has been featured in Fortune Small Business, The Insurance Journal, Journal News, Westchester Business Journal, Westchester Magazine’s 914Inc as well as various community publications including The Examiner & Hudson Independent. Rey Insurance also was recognized as one of the 5 Star Auto & Home Insurance Agencies in Westchester County by Westchester Magazine for 2010, 2011 and 2012.

Linda was a weekly paid contributor to the Equifax Finance Blog from May, 2010 to May, 2012.

Rey Insurance is proudly active on Facebook, Twitter and Linkedin.

Contact: www.ReyInsurance.com Twitter: @ReyInsurance Phone: (914) 631-7628

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

ACT LOCAL

Marketing for Small Business Podcast

Monthly Archives: October 2012

010: No B.S. Grassroots Marketing – Author Jeff Slutsky