ACT LOCAL Marketing Podcast

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Kalynn Amadio--2

Kalynn Amadio – Host ACT LOCAL Marketing for Small Business Podcast

Each week, ACT LOCAL Marketing for Small Business podcast guides small business entrepreneurs through building a bridge between traditional direct local marketing channels and the more complex world of digital marketing for small business. Listeners get a clear understanding of how to grow their existing business with social media, video, mobile technology and more, without breaking the bank.

If you’ve worried about how to find the ideal customer or how to reach a different demographic, you’re not alone. If business just isn’t as good as it used to be or the competition seems to have the upper hand, it’s not too late to make some changes to your current local marketing strategies. Let Kalynn help your business and your community by sharing the techniques and resources she uses with her personal clients to effectively market any local business online.

Busy entrepreneurs listen to ACT LOCAL Marketing podcast for more ideas, more understanding and more knowledge about WHY and HOW harnessing the Internet gives them the power to bring their business to the next level.

ACT LOCAL Marketing Podcast

To reach Kalynn, follow any of the social media icons at right to connect on Facebook, Twitter, LinkedIn, Pinterest, Google Plus or YouTube. Her personal blog shares insights about local marketing and building the bridge between traditional direct marketing and the new frontiers of online, digital marketing.

ALM 151: Search Engine Marketing – John Limbocker

Search Engine Marketing

John Limbocker Internet Dominator

John Limbocker, is the Mastermind behind Internet Dominators, a division of a company he founded in 1985 called Limbo Vision, Inc. Limbo Vision was created to serve the advertising photography needs of businesses and advertising agencies. The thing that drew these businesses and advertising agencies to Limbo Vision was John’s knack for being able to bring their dreams to life on film using advanced lighting techniques and special effects photography.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Search Engine Marketing – John Limbocker

ALM 150: Marketing Above the Noise – Linda Popky

Marketing Above the Noise

Linda Popky – Marketing Above the Noise

Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved with many of the Silicon Valley companies who developed and deployed the technologies that have changed the world over the last twenty-five years, including Sun Microsystems, Cisco Systems, NetApp, PayPal, Plantronics, Autodesk, Applied Materials, and others.
A consultant, speaker, and educator, Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the past president of Women in Consulting and is a member of the Watermark Strategic Development Board. The first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs, Linda has taught marketing at San Francisco State University’s College of Extended Learning, University of California Santa Cruz Extension in Silicon Valley, and West Virginia University’s Integrated Marketing Communications program.
Linda holds an MBA and a BS in Communications from Boston University. Her new book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters¸ was released in March 2015. A classically trained pianist, Linda has also produced Night Songs, a CD of classical piano music.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Marketing Above the Noise – Linda Popky

149: Shel Horowitz – Guerrilla Marketing to Heal the World

Guerrilla marketing to heal the world

Shel Horowitz – Green Marketing


For over a decade, Shel Horowitz, “The Transformpreneur,” has been showing business owners how to be more profitable by being green and ethical. Shel shows businesses how to go green affordably and effectively-and how to market that green commitment to win new customers, turn those customers into fans, and turn those fans into ambassadors for you. Recently, he’s focused on the profit motive as a powerful tool for turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Shel is an international speaker, transformational business consultant, and the multiple-award-winning author of ten books, including the long-running category bestseller Guerrilla Marketing Goes Green and the brand new Guerrilla Marketing to Heal the World (both co-authored with Jay Conrad Levinson, Father of Guerrilla Marketing).

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Guerrilla Marketing to Heal the World – Shel Horowitz

148: Matt Miller – Vending Machine Business

vending machine business

Matt Miller – Vending Machine Business

Matt Miller spent the first 9 years of his career as an Air Force pilot, before entering the private sector to work in both the medical device and advertising industries. While a top performer in the corporate world, his long term desire was to be his own boss. A good friend one day mentioned the gum ball vending machines he and his young daughters owned, and that conversation began a 10 year business quest that has brought Matt’s company, School Spirit Vending, to the cutting edge of both the vending and school fundraising industries. Today, School Spirit Vending’s franchising program provides a proven and profitable business system for busy professionals and their families looking to develop secondary income streams, while raising millions of dollars for education at the same time.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Vending Machine Business – Matt Miller

147: Selling -Butch Bellah

selling

Butch Bellah -Selling

Butch Bellah is a Speaker, Sales Trainer, Author and Coach and truly love helping others reach new heights, develop new skills or overcome obstacles and hurdles. He formed B2 Training & Development to specialize in sales training and coaching for organizations and individuals. With more than 25-years of hands on experience “in the trenches”, he feels uniquely qualified to help you avoid pitfalls, break out of slumps or simply improve your selling skills. In his career, he spent almost 16 years with a large regional wholesale food distributor and helped grow it from $35million in annual sales to more than $250 million before acquiring the company as a minority shareholder with a business partner. Today he works with companies, individuals and sales teams to help them get more appointments, land more business and retain more customers—all while focusing on bottom line profits. He gets to speak regularly to groups throughout the southwest where he is able to draw on more than 10-years of experience as a professional stand-up comedian. (THAT was the best sales training he has ever received!)

He has been named one of the Top 50 Sales Experts and one of the Top 100 Business Coaches to follow on Twitter and his first book, The 10 Essential Habits of Sales Superstars: Plugging In To The Power Of Ten is available now.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Selling – Butch Bellah

146: Time Management Systems – Michael and Debbye Cannon

Debbye and Michael Cannon - The Power Couple

Debbye and Michael Cannon – The Power Couple

Debbye Cannon is the author of PEACE of PAPER®, Organizing Without Agonizing®, Wardrobe Wisdom, and numerous audio and video products. She has had a wide range of experience ranging from Girl Scout Leader/Trainer to Army Wife to radio personality. Debbye was recognized in 2013 as one of the American Mothers Inc. “Mother of Achievement”.

Her systems save time, space and energy to deliver prosperity and serenity to home and business each and almost every day. Debbye is the mother of two and the grandmother of four, all of whom live within walking distance of their home in Salt Lake City, UT.

Michael is a graduate of the United States Military Academy and a retired Lieutenant Colonel. He served for 21 years in the US, Europe, Asia, and received a Silver Star for service in the Middle East.

He has been a university professor, published author, web developer and speechwriter for the commander of the largest organization in the Department of Defense. He is the technology genius of Power Couple Consulting. His greatest joy has been to have been married to his lovely wife and high school sweetheart for over 40 years.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Time Management Systems – Debbye and Michael Cannon