ACT LOCAL Marketing Podcast

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Kalynn Amadio--2

Kalynn Amadio – Host ACT LOCAL Marketing for Small Business Podcast

Each week, ACT LOCAL Marketing for Small Business podcast guides small business entrepreneurs through building a bridge between traditional direct local marketing channels and the more complex world of digital marketing for small business. Listeners get a clear understanding of how to grow their existing business with social media, video, mobile technology and more, without breaking the bank.

If you’ve worried about how to find the ideal customer or how to reach a different demographic, you’re not alone. If business just isn’t as good as it used to be or the competition seems to have the upper hand, it’s not too late to make some changes to your current local marketing strategies. Let Kalynn help your business and your community by sharing the techniques and resources she uses with her personal clients to effectively market any local business online.

Busy entrepreneurs listen to ACT LOCAL Marketing podcast for more ideas, more understanding and more knowledge about WHY and HOW harnessing the Internet gives them the power to bring their business to the next level.

ACT LOCAL Marketing Podcast

To reach Kalynn, follow any of the social media icons at right to connect on Facebook, Twitter, LinkedIn, Pinterest, Google Plus or YouTube. Her personal blog shares insights about local marketing and building the bridge between traditional direct marketing and the new frontiers of online, digital marketing.

ALM 154: Marketing Tools – Joshua Latimer

marketing tools

Joshua Latimer – Marketing Tools

Joshua left his “safe and secure” job as a banker for JP Morgan Chase to start a cleaning business at the age of 25, while his wife was pregnant with their first child. Joshua wanted to build a local business, while creating time and freedom for himself and his family.
He grew the business until it was generating over $150,000 a month in revenue and then sold it to a national buyer. During the last two years that he owned his company, he only worked 5 hours / week on the business, but it still grew at 35% per year. Joshua is passionate about business systems and how they can change your life. When Joshua sold his company, he moved to Costa Rica where he now runs his two internet based businesses with a small team of professionals from all over the world.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Marketing Tools – Joshua Latimer

ALM 153: Marketing Strategies – Kevin Donlin

Marketing strategies

Kevin Donlin -Marketing Multipliers

Kevin Donlin has been called an “accidental pioneer” of online marketing, having sold one of the first ebooks on Usenet in 1994. From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since then, he’s written or co-written 4 books, and been a marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with online marketing and direct mail. He’s been interviewed by ABC-TV, Fox and NBC News, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including the forthcoming book, “Marketing Multipliers.”

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Marketing Strategies – Kevin Donlin

ALM 152: Social Networking – Cara McNeil

Social Networking

Carla McNeil – Butterfly Networking

Carla McNeil, the leading social media manager and best-selling author helps you make money with your social media campaigns on Facebook LinkedIn, Twitter, and YouTube.
Before social media came along, Carla worked in everything from selling Avon products to teaching sewing to consulting in the hospitality industry. May sound like she’s tried a bit of everything but every job, profession and career Carla’s engaged in has been about networking and being social. That’s what social media marketing is all about and it fits Carla to a T!
Trained by the best in internet marketing, Carla fast became a geek who loves to teach, especially when it comes to social media marketing. Along the way, Carla realized the power and fun of Facebook, Twitter, and YouTube. Discovered that chatting, networking and socializing on the internet is profitable . . . if you know what you’re doing. Carla knows what she’s doing.

She’s helped her clients find customers and clients, build relationships, and sell more products and services with social media marketing. She can manage your social media marketing campaign or she can teach you how to do it yourself. It’s up to you.
In addition to managing social media campaigns and teaching about social media, Carla has also written ebooks and hundreds of online articles. She loves to show business people and entrepreneurs how to use social media marketing to gain customers and clients.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Social Networking – Carla McNeil

ALM 151: Search Engine Marketing – John Limbocker

Search Engine Marketing

John Limbocker Internet Dominator

John Limbocker, is the Mastermind behind Internet Dominators, a division of a company he founded in 1985 called Limbo Vision, Inc. Limbo Vision was created to serve the advertising photography needs of businesses and advertising agencies. The thing that drew these businesses and advertising agencies to Limbo Vision was John’s knack for being able to bring their dreams to life on film using advanced lighting techniques and special effects photography.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Search Engine Marketing – John Limbocker

ALM 150: Marketing Above the Noise – Linda Popky

Marketing Above the Noise

Linda Popky – Marketing Above the Noise

Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved with many of the Silicon Valley companies who developed and deployed the technologies that have changed the world over the last twenty-five years, including Sun Microsystems, Cisco Systems, NetApp, PayPal, Plantronics, Autodesk, Applied Materials, and others.
A consultant, speaker, and educator, Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the past president of Women in Consulting and is a member of the Watermark Strategic Development Board. The first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs, Linda has taught marketing at San Francisco State University’s College of Extended Learning, University of California Santa Cruz Extension in Silicon Valley, and West Virginia University’s Integrated Marketing Communications program.
Linda holds an MBA and a BS in Communications from Boston University. Her new book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters¸ was released in March 2015. A classically trained pianist, Linda has also produced Night Songs, a CD of classical piano music.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Marketing Above the Noise – Linda Popky

149: Shel Horowitz – Guerrilla Marketing to Heal the World

Guerrilla marketing to heal the world

Shel Horowitz – Green Marketing


For over a decade, Shel Horowitz, “The Transformpreneur,” has been showing business owners how to be more profitable by being green and ethical. Shel shows businesses how to go green affordably and effectively-and how to market that green commitment to win new customers, turn those customers into fans, and turn those fans into ambassadors for you. Recently, he’s focused on the profit motive as a powerful tool for turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Shel is an international speaker, transformational business consultant, and the multiple-award-winning author of ten books, including the long-running category bestseller Guerrilla Marketing Goes Green and the brand new Guerrilla Marketing to Heal the World (both co-authored with Jay Conrad Levinson, Father of Guerrilla Marketing).

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Guerrilla Marketing to Heal the World – Shel Horowitz