ACT LOCAL Marketing Podcast

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ACT LOCAL Marketing Podcast

Kalynn Amadio – Host ACT LOCAL Marketing for Small Business Podcast

Each week, ACT LOCAL Marketing for Small Business podcast guides small business entrepreneurs through building a bridge between traditional direct local marketing channels and the more complex world of digital marketing for small business. Listeners get a clear understanding of how to grow their existing business with social media, video, mobile technology and more, without breaking the bank.

If you’ve worried about how to find the ideal customer or how to reach a different demographic, you’re not alone. If business just isn’t as good as it used to be or the competition seems to have the upper hand, it’s not too late to make some changes to your current local marketing strategies. Let Kalynn help your business and your community by sharing the techniques and resources she uses with her personal clients to effectively market any local business online.

Busy entrepreneurs listen to ACT LOCAL Marketing podcast for more ideas, more understanding and more knowledge about WHY and HOW harnessing the Internet gives them the power to bring their business to the next level.

ACT LOCAL Marketing Podcast

To reach Kalynn, follow any of the social media icons at right to connect on Facebook, Twitter, LinkedIn, Pinterest, Google Plus or YouTube. Her personal blog shares insights about local marketing and building the bridge between traditional direct marketing and the new frontiers of online, digital marketing.  Sign up to get her free newsletter called Kick It!, and turn your local marketing for small business into a sales powerhouse.

072: How to Use Twitter for Marketing with Anita Campbell

how to use twitter

Anita Campbell

Does your marketing team really know how to use Twitter for marketing your small business? Twitter is one of the least understood social media networking sites a small business owner can be making use of to grow business and gather more qualified leads. Guest Anita Campell is going to straighten it out for you.

Anita Campbell is the founder and Publisher of Small Business Trends, a news and advice site for small businesses.  The site is all about “small business success, delivered daily.”  She also is the CEO of  the international site TweakYourBiz.com and the social sharing site, BizSugar.com.  You can find her on Twitter @smallbiztrends or at http://smallbiztrends.com.

How to Use Twitter for Marketing with Anita Campbell

 Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

071: Sales the Sleaze Free Selling Way with Author Julia Kline

sales

Julia Kline

Sales, the sales process and effective selling techniques are always a good topic to explore in your small business marketing. And we have an expert that can guide you in sleaze-free selling.

Julia Kline is a master of success, with diverse accomplishments in numerous industries throughout her career.  She was in the top 1% of the worldwide sales force with Mary Kay Cosmetics, became a Titanium Power Seller on eBay (meaning she grossed $100,000 per month or more in sales), built a multi-million-dollar real estate investment portfolio, has been invited to speak to small business audiences around the world, and most recently published the acclaimed Amazon bestseller, “The Entrepreneur’s Guide to Sleaze-Free Selling.”

What sets Julia apart as a new breed of speaker and business leader is her intuitive, transformational approach to business and sales. She mesmerizes audiences with her dynamic blend of both raw power and authentic vulnerability.  She slips effortlessly between an analytical breakdown of an optimized sales funnel one minute, to an intuitive – even channeled – message for the audience the next.

In these times of rapid, evolutionary change and financial uncertainty, opportunities still abound for the small business entrepreneur.  But increasingly, success requires entrepreneurs to journey authentically inward, in order to emerge and make an authentic connection outward with customers, advertisers and promoters.  Julia models this process to a T, and also provides a step by step path that other business owners can follow to achieve the same result. She does this through her live speaking appearances, online group coaching and private consulting practice. To learn more about Julia and her work,visit her website at IntuitiveBusinessWoman.com

Sales the Sleaze Free Selling Way with Author Julia Kline on ACT LOCAL

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

070: How To Make An App That Sells with Alex Genadinik

how to make an app

Alex Genadinik

This entrepreneur knows how to make an app that sells and helps small businesses thrive. Alex Genadinik is a software developer, marketer, and an entrepreneur. He is the creator of the Problemio.com business apps which are some of the top mobile apps for planning and starting a business, with 350,000+ downloads across iOS, Android and Kindle. Alex is also the author of two business books. The first book is a guide on going from a business idea to starting a business. And the second book is a marketing book that teaches you how to get great exposure for your business. Both books can be found on www.Problemio.com . Alex has a B.S in Computer Science from San Jose State University.

How To Make An App That Sells with Alex Genadinik

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

069: How To Start A Business with Ellen Rohr

how to start a business

Ellen Rohr

You may be an entrepreneur, but do you really know how to start a business? Ellen Rohr – The Plumber’s Wife turned Business Makeover Expert® – teaches the few things that make all the difference to your business success:  Easy financial clean up, profitable pricing and powerful business planning.  Ellen nearly sank her own family’s plumbing business. Then, she learned how to keep track of the money and make more of it. In turn, she has helped thousands of business owners start, fix and grow their companies.

Ellen is a successful franchisor, helping launch a plumbing franchise to 47 locations and $40 million in sales in under 2 years.  Now, she is the president of Zoom Drain and Sewer, LLC, a new franchise company launching in Summer 2014.  She is a columnist for Huffington Post, PHC News, and a contributor to many business journals and trade magazines.  She provides “in the trenches” insight that business owners can relate to.

Ellen is the author of four business basics books:  Where Did the Money Go?, How Much Should I Charge?, The Bare Bones Biz Plan and The Weekend Biz Plan.

How To Start A Business with Ellen Rohr

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

068: Business Automation – Kimberly Rinaldi Lessons in Joyful Living

business automation

Kimberly Rinaldi

We’ve discussed the importance of business automation to your small business success and growth on the podcast before, but it has been awhile. So I want to set up today’s training and address an underlying cause for not accomplishing this particular training. To help me out today is my special guest Kimberly Rinaldi.

Kimberly Rinaldi is a speaker, author, and radio show host with over 20 years in corporate and business development, and process improvement, Kimberly has created a highly successful coaching practice and now teaches Lessons in Joyful Living through her radio show on the Toginet Talk Radio Network. She believes in empowering others and that through it, you have the ability to break through any and all barriers. Thus allowing you to reach your greatest potential and joyfully step into your life purpose. What used to take weeks, months or even years can now be done in a matter of hours with her programs. To learn more about Kimberly and her work, visit: http://kimberlyrinaldi.com

Business Automation with Kimberly Rinaldi

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

067: Relationship Marketing Strategies To Double Your Business – Katrina Sawa

relationship marketing strategies

Katrina Sawa

Relationship marketing strategies increase customer retention. According to the HBR, a 5% increase in customer retention equals a 25-95% increase in profits. It’s time to put relationship marketing on the front burner of your marketing plan and we have just the guest to help you out.

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  Katrina is the creator of the JumpStart Your Marketing™ System and the author of Love Yourself Successful. She works with motivated entrepreneurs who want to start, grow and market your business the right way from the start. Katrina helps you move faster and more affordably towards your ultimate revenue and professional goals using online and offline marketing strategies, plus she kicks you in the butt to implement it all too! Katrina is a best selling author, energetic speaker and award-winning coach who has been featured on the Oprah and Friends XMRadioNetwork, various other print and online magazines, ABC and TheCW.  She’s also a contributor for numerous women’s business organizations and websites such as the Women Speakers Association and Today’s Innovative Woman. To learn more about Katrina and her work, and to receive 5 free gifts just for listening to this podcast visit: http://www.jumpstartyourmarketing.com/freegifts

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.