090: Personal Branding Power with Danielle M Miller

personal branding

Danielle M Miller

Personal branding in the corporate world. Showing smart women how to rise to the top of the corporate ladder is just one of guest Danielle M Miller’s specialties.

Danielle M Miller is a brand stylist and strategist who works with women entrepreneurs/solopreneurs/intrapreneurs to help them craft a distinctive, memorable, and resonant brand through the power of archetypes. She is the founder of The Empowered Brand, a boutique branding agency, host of The Empowered Brand HOA Show and upcoming podcast, and CEO of Danielle M Miller Coaching & Consulting. Using her unique blend of right-brain creativity and left-brain strategy, she helps women create a brand that imprints, influences, and impacts. When she’s not speaking, writing, teaching, and consulting, she can be found hanging out with her incredibly cute grandson.

Website: www.daniellemmiller.com

Personal Branding Power with Danielle M Miller

Tweet me here @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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089: Video Marketing for Local Business – Andy Sokol

Video Marketing

Andy Sokol

You hear marketing experts talk about video marketing again and again because it works. Yet for most local small business owners, it is a mystery. Today’s guest is a local business owner who has broken the code on video marketing and he is ready to share what he’s learned with you.

From Lemonade to Lawn Mowers, Andy Sokol has always had an Entrepreneurial Spirit.

For as long as he can remember, Andy has always wanted to be in business for himself.  So at the age of six, he began his entrepreneurial path with a lemonade stand.  Seven years later, he retrieved and sold golf balls from the local golf course, in his backyard and then followed that up with a lawn mowing service.

At the age of 19, Andy would find himself attending various training events to guide him along his path.  While discussing his success, Andy said he “knew the key to my future success would come from my desire to always be better than the competition, never be stagnant and to continuously learn from the best.”

After a successful – though unfulfilling career – as an insurance salesman, Andy embarked on his first business venture.  In 1995, he and his brother Jeremy started CopyScan with no more than a one-page ad and word-of-mouth endorsements.

Today, Andy owns two of South Florida’s largest independent Document Management businesses.

Andy has discovered that In order to have a successful business all these years, he’s had to market his companies differently than his competitors in order to stand out from the crowd.  One of his favorite methods of marketing is through the use of YouTube videos.

So how does a brick and mortar business monetize free YouTube videos?  That is the topic of this episode of ACT LOCAL Marketing.

Video Marketing for Local Business – Andy Sokol

Tweet me here @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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088: Business Blogging Pro Brian Mell

business blogging

Brian Mell

Business blogging like a pro takes more than a good turn of phrase. Blogging Pro Brian Mell of Banner View is here to school us on the variations possible when you view your business blog as a hub for all your online marketing efforts.

Brian Mell is the digital marketing manager for BannerView.com , developers of BannerOS, the software that helps companies turn their websites into powerful business tools. As Digital Marketing Manager, Brian’s responsibility covers the multitude of online marketing elements associated with the company’s online presence including SEO and SEM content and social media marketing strategies.

Business Blogging Pro – Brian Mell

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

087: Small Business Marketing with Nancy Michaels

small business marketing

Nancy Michaels

Small Business Marketing and business development often go hand in hand. Where do you start and how can you keep marketing affordable?

 Nancy Michaels is your reinvention connection. She is CEO and Founder of Grow Your Business Network and NancyMichaels.com. Coined as “America’s #1 Fortune 500 Consultant” she is a globally recognized business development coach, author of seven books, and renowned speaker. Nancy is a leading authority on personal and professional reinvention, working with individuals and companies that have a strong desire to create positive change for themselves and their businesses. She has been featured in numerous business publications including Entrepreneur magazine, US News and World Report, Business Week, and Fortune Small Business. She is a regular contributor to The Huffington Post, Amex Open Forum and Fabulous Female Network. To learn more about Nancy, please visit www.nancymichaels.com.

Small Business Marketing with Nancy Michaels

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation. Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.