109: Selling A Business with Fred McClimans

selling a business

Fred McClimans on Selling A Business

What is the process of selling a business? Are there lessons to bring form the startup phase that apply to the sale phase of business building. Developing customer loyalty, employee loyalty, paying yourself and setting the wheels in motion to succeed down the road. These are but a few of the “simple” topics my guest today will help us navigate.

Fred McClimans is a business and market advisor, with a diverse background and experience that ranges from startups to executive board rooms and from small businesses to global enterprises.

Fred McClimans is the Managing Director of the McClimans Group, a firm helps businesses uncover and understand the voice of their customers, their competitors and their market, developing business, product and digital marketing strategies that strengthen their brand and market position. Fred is also a Principle in the Intelligist Group, a consultancy that helps develop brands through advocacy and community engagement.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises.  In addition to his work at firms such as Gartner and Ernst & Young, Fred is also a start-up veteran, including the global market intelligence and analyst firm Current Analysis, which he founded in the late 1990’s to provide real-time analysis and insights on trends and events in the digital technology and services markets.

Some of his recent clients include ESPN, where he assisted with social fan engagement strategies, and Clarabridge, a leader in the Customer Experience Management market, where he helped infuse an element of customer-centric understanding into their business and marketing strategy.

You can reach Fred at his blog-site, fredmcclimans.com and follow him onTwitter @fredmcclimans

Selling A Business with Fred McClimans

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

108: Producing a Podcast with Kelly St. Clair

Producing a Podcast

Kelly St. Clair of St. Clair Productions

Producing a podcast is not a time consuming process surrounded by a  technology minefield. Not when you know a podcast producer like Kelly St Clair.

Having spent years honing skills in customer relations and client management in corporate America, Kelly realized her penchant for organization and direction could be paired with her love of internet radio. A longtime friend asked her to partner as a radio producer of her very successful radio program and a new business was born. Kelly has booked very high profile guests for her clients including Arun Ghandi, Lisa Williams, Dr. Lissa Rankin, Chris Hogan of the Dave Ramsey company, and many Hay House authors, to name a few. She has since launched her own production company, St.Clair Productions, and continues to make show hosts’ lives easier with her show production and promotion so all the host needs to do is show up!

Full disclosure, Kelly is the producer of ACT LOCAL Marketing for Small Business and The Boomer’s Ultimate Guide Podcast.

Producing a Podcast with Kelly St. Clair

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

107: Ghostwriting Books with Julie Anne Eason

Ghostwritng Books

Julie Anne Eason – Ghostwriter

Ghostwriting books was not how she began her professional career.

Julie Anne Eason has been a professional writer for over 20 years. After figuring out that fiction writing wasn’t for her, she turned to freelance journalism and copywriting for a living. As technology advanced, she witnessed the balance of power in the publishing industry shift. Once the big New York publishers held all the cards. Writers were “lucky” if they could land an agent or a book contract. But now individuals are taking the initiative and writing, publishing, and marketing their own books without the need for an agent or publisher to give them a chance — which means that finally businesses, non-profits, and entrepreneurs can take advantage of the amazing power of books.

Today she ghostwrites full-length books for entrepreneurs, speakers, coaches, CEOs, and other business people who want to expand their reach and build their brands. And most recently she has combined her love for marketing and writing to create The Successful Author Podcast, where she interviews book industry experts on writing, publishing, and marketing books.

Ghostwriting Books with Julie Anne Eason

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

106: Small Business Trends 2015 w/ Laurie McCabe

Business Trends 2015

Laurie McCabe

It’s a New Year… and that means new trends. Business is always changing and to keep up, we need an expert to keep us on track. My favorite business trends 2015 specialist Laurie McCabe is here to talk about trends in the Small to Mid-sized business space as we move into a new year.

Laurie McCabe brings more than 20 years of experience in the IT industry to her current role at SMB Group. Laurie has built widespread recognition for her capabilities and insights in the small and medium business (SMB) market in several areas, including cloud computing, mobile solutions, business solutions, social networking and collaboration, and managed services. Continue reading