038: YouTube Marketing for Business – Jessica Brace

youtube marketing for business

Jessica Brace

iMediaConnection reports that “90% of all web traffic will be video by the year 2014”, Are you and your business ready?  Video Marketing is the fastest and quickest way to connect with the people who are searching for exactly what you have.  It’s easy to do, you can even make great videos with nothing but your cell phone or flip camera. Jessica Brace has owned her own online marketing agency since 1999. She is on a mission to inspire people to share their story, vision, and life lessons with the world via a YouTube video! She believes that collectively our unique experiences can help change the world!

To learn more about Jessica and her work in YouTube marketing for business, visit: http://jessicabrace.com/  

YouTube Marketing for Business

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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037: Grow Your Business – The Newsletter Guru: Jim Palmer

Grow Your Business

Jim Palmer

Is it possible to grow your business in the current economy? Some say, “Yes,” while others are skeptical. Which skills are effective? What about your mindset? Having the right mindset and developing your personal mastery skills and capabilities require a commitment to personal growth.  My guest, this week, shares with us that growing a business in this economy is not only probable, it’s possible with the right mindset.

Jim Palmer is a marketing and business building expert and host of the hit weekly Web TV show, Newsletter Guru TV.  Jim is also the host Stick Like Glue Radio, his weekly podcast on smart marketing strategies. He is best known internationally as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships.

Jim is the founder of Custom Newsletters, Incorporated, parent company of:

  • No Hassle Newsletters
  • No Hassle Social Media
  • Concierge Print and Mail on Demand
  • Success Advantage Publishing
  • Custom Article Generator
  • Double My Retention
  • The Magnetic Attraction and Retention Training Program

Jim is also the acclaimed author of four great books:

  • The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life
  • Stick Like Glue – How to Create an Everlasting Bond With Your Customers So They Spend More, Stay Longer, and Refer More
  • The Fastest Way to Higher Profits – 19 Immediate Profit-Enhancing Strategies You Can Use Today
  • It’s Okay To Be Scared – But Never Give Up

To learn more about Jim and his work, visit: http://www.thenewsletterguru.com/  

Grow Your Business

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

036: Brand Narratives and Storytelling – Fred McClimans

brand narratives and storytelling

Fred McClimans

In an age of pervasive communications and social media, content has become the new king. While the discussion has shifted a bit from the different types of paid, earned, and owned content to the value of content marketing, it’s important to understand how content is generated, spread, and consumed, as well as the impact it can have on your brand.

It’s equally important to understand the impact of content on your brand’s narrative and how it is perceived in the market. Everything a business says, posts, publishes, or does (all content) become part of their narrative. But a brand’s narrative is also influenced by the narratives of their competitors, their customers, and other markets that may have an indirect influence on how a brand, and its narrative, is perceived. My guest this week shares with us the bottom line of how a brand’s narrative affects a business brand and how to successfully integrate it into social media.

Brand Narratives and Storytelling

Fred McClimans is a business strategist and advisor, with a diverse background and experience that ranges from startups to executive board rooms and from small businesses to global enterprises.

Throughout his career, Fred has helped businesses become more competitive, adapt to changes in technology and market trends, and better serve the needs of their customers.

He accomplishes this by working directly with organizations to develop innovative opportunity-oriented strategies that leverage strong corporate branding, emerging technologies, and changes in consumer behavior to their advantage.

In addition to his work at firms such as Gartner, Ernst & Young and Newbridge Networks, Fred is also a start-up veteran, including the global competitive intelligence firm Current Analysis, which he launched to provide rapid, actionable insights and analysis about market events for business, consumer and financial organizations.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises.  He often shares his insights as a frequent speaker and guest on radio and online media programs. He has also authored a book on communications infrastructure and has been widely published as an editorial analyst, covering current events and long-term global trends through outlets such as IDG and CNN Online.

He is also an executive committee member of IntelliFest, an international conference on Applied AI technologies.

You can reach Fred at his blog-site, fredmcclimans.com and follow him onTwitter @fredmcclimans

Tweet me during the show @kalynnamadio and use the hashtag#ACTLOCALMarketing to join the conversation.


035: Social Media for SEO Strategies for Impact – Deon Douglas

Social Media for SEOToday we’re talking about the importance of Social Media for SEO and how Social Media impacts e-commerce with Deon Douglas. Deon is the co-founder and a partner at the boutique digital marketing agency, Thinking Giant located in New York City. For 12 years Deon and Thinking Giant have worked with brands building their online presence and marketing. Deon oversees all of the Social Media Marketing, Search Engine Marketing, Website Design & Development and Email Marketing coming from Thinking Giant. He’s also produced and directed photo and video shoots.

He and his company have worked with large and small brands alike over the past 12 years. Brands like:

Level One Vodka
Absolut Vodka
Sci Fi Channel
Jamaica Tourist Board
191 Unlimited
Soul Seeka Clothing

Deon and I will also be talking about the emerging trends in social media.

Contact Deon and Thinking Giant at www.ThinkingGiant.com or phone them at 646.216.8944

Social Media for SEO Strategies for Impact

Don’t miss this episode of ACT LOCAL Marketing for Small Business.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.