028: Google Plus for Business – The Hangout Helper Ronnie Bincer

Google Plus for Business

Ronnie Bincer

Do you believe me about Google Plus yet?

Already G+ has become the number 2 social media platform used after Facebook and it’s growing rapidly. On this episode of ACT LOCAL Marketing, my hangout buddy Ronnie Bincer is going to help me convince you to USE Google Plus for Business. The sooner the better!

Ronnie Bincer, known as the Hangout Helper, is a coach and master trainer. He helps others harness technology and apply it to their own industries. Following his lead, thousands of people worldwide are mastering the use and power of social media, video, broadcast communications, and discoverability online. Ronnie is a featured speaker internationally and has the exceptional ability to communicate both the How and the Why to groups with varying levels of experience on the subject matter.

Ronnie has assisted many people in various industries blend the visual strength of hangout broadcasts with other social tools to communicate their message in the most viral way possible.

Don’t miss this Plus’d episode of ACT LOCAL Marketing for Small Business.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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027: Mobile Trends To Watch – Laurie McCabe SMB Group

Mobile Trends

Laurie McCabe

Is there an app for that? Most times the answer is YES! If not, someone will create one. Good for us tech geeks and those who want to stay up to date with everything. Why do most businesses want you to text and opt in to their information? What types of mobile solutions are businesses providing their employees and the consumer? And what is BYOD? My guest this week debunks all the mobile myths and helps us understand the ever-changing Mobile trends.

Laurie McCabe brings more than 20 years of experience in the IT industry to her current role as Partner at SMB Group. Laurie has earned widespread recognition for her capabilities and insight in the SMB market in several areas, including cloud computing, mobile solutions, business solutions, social networking and collaboration, and managed services.

Prior to SMB Group, Laurie worked in analyst roles as a Partner at Hurwitz & Associates; Vice President of SMB Insights & Solutions at AMI-Partners; and Vice President at Summit Strategies, where her original research of the emerging cloud computing model earned her broad recognition as a thought leader in this area. Laurie’s nine years at Digital Equipment Corporation, including her last role as Director of Market and Competitive Intelligence, provide her with critical experience from the vendor perspective.

Laurie is frequently quoted in leading business and trade publications, and has been a featured speaker at many industry and vendor events, as well as contributor to SmallBusinessComputing.com. She is a 2011 Small Business Influencer Champion and a winner of the 2012 SMB 150 Awards, and she blogs often at http://lauriemccabe.com/.

You can also find Laurie on Twitter @LaurieMcCabe and at the SMB Group website

Tweet me during the show @kalynnamadio and use the hashtag#ACTLOCALMarketing to join the conversation.

Don’t forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

026: Client Retention Strategies with Jim Palmer – Stick Like Glue Radio

Client Retention Strategies

Jim Palmer

According to the Harvard Business Schoolincreasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. Focusing on KEEPING the customers a business has is much easier and profitable than spending energy reaching out to new customers. Don’t get me wrong…new customers are always great and marketing to them is part of business, but retaining and having loyal customers is fantastic! My guest this week shares with us tips and strategies of client and customer retention and why it is vital to a successful business.

Jim Palmer is a marketing and business building expert and host of the hit weekly Web TV show, Newsletter Guru TV.  Jim is also the host Stick Like Glue Radio, his weekly podcast on smart marketing strategies. He is best known internationally as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships.

Jim is the founder of Custom Newsletters, Incorporated, parent company of:

  • No Hassle Newsletters
  • No Hassle Social Media
  • Concierge Print and Mail on Demand
  • Success Advantage Publishing
  • Custom Article Generator
  • Double My Retention
  • The Magnetic Attraction and Retention Training Program

Jim is also the acclaimed author of four great books:

  • The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life

  • Stick Like Glue – How to Create an Everlasting Bond With Your Customers So They Spend More, Stay Longer, and Refer More

  • The Fastest Way to Higher Profits – 19 Immediate Profit-Enhancing Strategies You Can Use Today

  • It’s Okay To Be Scared – But Never Give Up

To learn more about Jim and his work, visit: http://www.thenewsletterguru.com/  

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Please to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

025: Business Clarity and Pathway 2 Profit with Jody Smith

Business Clarity

Jody Smith

Is your business thriving or just surviving? Are you hiding from your current reality in your business, not sure what to do next? Do you understand how the decisions you make in your business today are affecting its strength, sustainability, and profitability, either creating a negative or positive ripple effect? Do your core values and moral code align in your business? My guest this week will help us answer these and many more questions as we discover the current reality of your business, while bringing clarity and alignment to our intent. Business clarity is essential to success on Episode #25 of ACT LOCAL Marketing.

Jody Smith CPC is a business success mentor, speaker, soon to be author, and entrepreneur through and through.  Jody loves helping business owners take their business from struggling to Rock Stardom using proven business strategies that keep a business strong, sustainable, and hugely profitable. She is an expert in finding the profit drains in your business, while building its core strengths.

She states that she has been an entrepreneur for as long as she can remember, has owned five successful businesses, four of which she has taken from start-up, to successful, to sold!  With over 27 years of experience in hands- on business ownership, blended with her education as a Certified Business Coach, she now is the owner of Integrity Business Solutions LLC and is the creator of Pathway 2 Profit – Quick Resources for Savvy Entrepreneurs Premium Giveaway Event of the year.

To learn more about Jody and her work, please visit: http://www.smithibs.com/

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.