107: Ghostwriting Books with Julie Anne Eason

Ghostwritng Books

Julie Anne Eason – Ghostwriter

Ghostwriting books was not how she began her professional career.

Julie Anne Eason has been a professional writer for over 20 years. After figuring out that fiction writing wasn’t for her, she turned to freelance journalism and copywriting for a living. As technology advanced, she witnessed the balance of power in the publishing industry shift. Once the big New York publishers held all the cards. Writers were “lucky” if they could land an agent or a book contract. But now individuals are taking the initiative and writing, publishing, and marketing their own books without the need for an agent or publisher to give them a chance — which means that finally businesses, non-profits, and entrepreneurs can take advantage of the amazing power of books.

Today she ghostwrites full-length books for entrepreneurs, speakers, coaches, CEOs, and other business people who want to expand their reach and build their brands. And most recently she has combined her love for marketing and writing to create The Successful Author Podcast, where she interviews book industry experts on writing, publishing, and marketing books.

Ghostwriting Books with Julie Anne Eason

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

065: Brand Building and Increasing Sales on TV – John Scherer the Video Professor

brand building

John Scherer: The Video Professor

Today John is a marketing expert who uses TV and the Internet to bring brand awareness to companies, their products, and services as Host of a television show called “Products in the News”.

After 20 years of brand building and sales expertise through his famous “Video Professor” TV advertisements, John was inspired to create an easy and economical way for others to hopefully find television success, too.

John shares with us ways to build our businesses, pitfalls, how to market a product, and in what areas to spend money when having to make tough choices. John will answer the question, “What is the most important thing to know when deciding to start a business?” And he will discuss where to find help and advice you can trust. To learn more about John and his work, visit: http://www.productsinthenews.com

For a special gift: Text the phrase News1 to 77948 and John will send you his eBook free just for listening to the podcast!

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.