124: Discover The Branding Experience – Mitch Dowell

branding experience

Mich Dowell- Branding Experience

What is the branding experience — every interaction between an individual and a tangible or intangible brand artefact can be seen as a brand experience.. is Mitch Dowell is the Founder & Creative Director of Branding Experiences, a marketing, branding and design company in the Baltimore/DC metro area. Mitch started his corporate
marketing career in 1997, working for a variety of startups during the dot.com and postdot.com boom. Among many marketing disciplines, his primary focus is on the initial,
visual branding experience.

“Branding Experiences”, however, is more than a company name, he says it’s a mindset – and one that every small business and underdog brand should adopt. Mitch is here today to help explain what that is all about and how small businesses can leverage that mindset to better make a connection with their target audience.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

The Branding Experience – Mitch Dowell

096: Personal Branding with Catrice Jackson

Personal Branding

Catrice Jackson

In today’s business climate, personal branding is a necessity. It does not matter if you are working in corporate America or as a solopreneur, you need to develop your personal brand.

Catrice M. Jackson, the truth-telling BOSSLady of Branding helps entrepreneurs, business owners and professionals clearly identify their soul-purpose brand and confidently unleash their Irresistible Trademark (IT) so they can unapologetically show up in the marketplace, shine and do the damn thing! Catrice is most passionate about helping business owners, professionals and entrepreneurs crank up the volume of their voice to be undeniably seen, heard, loved and hired by clients they crave.

She is a master-message mentor who turns mediocre marketing messages into social media sales succulence, an international speaker who empowers women to step up to the mic, speak their brand and sizzle and loves helping clients BOSS their brands by creating a 3-D sensory brand experience clients are hungry for. She does it all with her signature coaching secret-sauce, Catriceology, the irresistible psychology of branding anchored in truth, authenticity and freedom.

Catrice’s personal mission is to live her truth and evolve into her highest self. Her professional mission is to teach women how to live their authentic personal brand and speak their voice with irresistible confidence on any platform and her global mission is to liberate the voices of women worldwide so they can live authentically free.

Website BossLadyofBranding.com

Personal Branding with Catrice Jackson

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

090: Personal Branding Power with Danielle M Miller

personal branding

Danielle M Miller

Personal branding in the corporate world. Showing smart women how to rise to the top of the corporate ladder is just one of guest Danielle M Miller’s specialties.

Danielle M Miller is a brand stylist and strategist who works with women entrepreneurs/solopreneurs/intrapreneurs to help them craft a distinctive, memorable, and resonant brand through the power of archetypes. She is the founder of The Empowered Brand, a boutique branding agency, host of The Empowered Brand HOA Show and upcoming podcast, and CEO of Danielle M Miller Coaching & Consulting. Using her unique blend of right-brain creativity and left-brain strategy, she helps women create a brand that imprints, influences, and impacts. When she’s not speaking, writing, teaching, and consulting, she can be found hanging out with her incredibly cute grandson.

Website: www.daniellemmiller.com

Personal Branding Power with Danielle M Miller

Tweet me here @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

060: Corporate Storytelling and Brand Narrative w/ Lori Saitz

Corporate Storytelling

Lori Saitz

In corporate storytelling, the main character may be a person or the company itself and how a problem was resolved and the conflicts and tension that happened as a result of the problem.

Stories are what people remember in good marketing and what holds their interest. Not necessarily facts and figures, especially at the outset of building a relationship with potential clients or customers.

So how can a small business infuse good corporate storytelling and brand narrative into their existing online media? Here’s where my guest comes in.

Lori Saitz has more than 20 years of experience in marketing, corporate communications and broadcasting. She is the founder and CEO of Zen Rabbit, which is a company that helps business people say thank you to their customers. Immediately prior to launching Zen Rabbit, Lori worked as a radio personality and voice over talent in South Florida.

She’s currently in the process of a professional transition, which we discuss on Episode 60 of ACT LOCAL Marketing.

Lori is currently a member of the peer-to-peer strategy organization Her Corner. She has served as a pre-GED teacher and an adult literacy tutor and is an enthusiastic proponent for increasing literacy worldwide. She is a past president of a local Toastmasters International chapter and is a sought-after speaker for business meetings and conferences nationwide.

Lori spends her spare time at the gym and you may find her perusing the racks at Banana Republic, which she claims contributes to inspiring her creativity.

Corporate Storytelling and Brand Narrative

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

056: Podcast Expert and Entrepreneur Carol McManus


Carol McManus

Apple just surpassed 1 billion subscriptions for podcasts via its iTunes app! Podcasting is back and taking the world by storm. Maybe you already host a podcast? Maybe you would like to have your own podcast? Some do it for fun, others for business. Podcasting as a Marketing Tool?  How does a podcast work? Can I get one of my own? Tune in as these, and many more questions will be answered by my guest this week, my good friend, Carol McManus.

Carol McManus is a self-described recovering corporate executive who left that world in 2007 to start her own business. She grew it quickly with a very limited marketing budget but through the creative and diligent use of social media. Today, she is one of the most sought-after speakers and consultants for businesses and entrepreneurs who aspire to grow their business by using this digital medium as a way to stay in touch with and attract new clients.

Podcast Expert and Entrepreneur

Carol’s approach to social media is grounded in her business experience. She works with clients to determine their business goals, their marketing message, and their ideal target audience. Then and only then, does she recommend the guide in the development, implementation and management of their social media plan to support their business goals. To learn more about Carol and her work, visit: http://www.linkedinlady.com/

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

 SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

052: Small Business Marketing – Out of the Box – B. Michelle Pippin

Small Business Marketing

B Michelle Pippin

There’s certainly no shortage of business “gurus” vying for your attention,   promising you full stadiums, dollars while you sleep and other business myths that often lead their clients feeling broke and bummed.  But B. Michelle Pippin —  the undisputed authority on creating clients for enterprising experts —   is committed to doing the opposite and measures her own success by the increase her clients see to their bottom line.

Ruthlessly committed to creating unreasonable results for experts and small business owners all over the country, she founded www.womenwhowow.com,  one of the fastest growing business development organizations for women, and has been featured on national and local media outlets giving real world, right now solutions for business owners creating their own success.

Small Business Marketing

Michelle is often described by her clients as relentless, grass-roots,  passionate, profit-driven… and sometimes, even worse!   But, if your expert business is pregnant with potential, and you are ready to (FINALLY!) give birth to consistent profit that fully leverages your passion and expertise, you’ve got to speak to Michelle!

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

 SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.