032: Business Event Planning with Sherrie Sokolowski SLS Events

Business Event Planning

Sherrie Sokolowski

Coordinating large events can be time-consuming and frustrating if you don’t know what you are doing. Professionals reach a point in their career where they want to branch out and bring their expertise to a live event. After that decision is made, what’s next? My guest this week has had years of experience in the business event planning arena. She will share with us the ins and outs of it all and give us some insight of WHO should or should not hold a live event.

While striving to be one of the most efficient, organized and professional event planners in the industry, Sherrie Sokolowski has set a goal to make event planning personal through building relationships and making event planning enjoyable and creative.

The foundation of her event planning career started with Bill Glazer and Glazer-Kennedy Insider’s CircleTM as Bill Glazer’s Executive Assistant and quickly took on the additional role and responsibilities of Event Manager and Planner. Sherrie organized hospitality services, social events, major national events, hotel negotiations, and overseeing all event staff. Through determination and hard work, she quickly learned what it took to run smooth, successful, and profitable events.

Business Event Planning

Over the course of her career, she has worked with a number of speakers ranging from national celebrities, local up-and-comers, sports heroes, internet gurus, entrepreneurs, and established relationships with major hotels from the West to the East coast, such as Marriott, Renaissance, Sheraton, Westin, Hyatt, Hilton, and many others. Moreover, by working with the best in the event planning industry she’s combined the wisdom of experts and colleagues alike, and obtained a level of knowledge, wisdom, and understanding that enables her to set her business apart from the rest.

To learn more about Sherrie and her work, visit: http://slseventplanning.com/

Don’t miss this well planned episode of ACT LOCAL Marketing for Small Business.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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031: Social Media Tips for Small Business – Carol McManus

Social Media Tips for Small Business

Carol McManus

She’s BACK! with social media tips for small business.

My good friend Carol McManus [aka: The Linkedin Lady] returns to the show this week. She and I will answer ALL your social media questions. You do not want to miss a minute of this show. We will be dishing out all the up-to-date social media buzz that YOU need to know!

Carol McManus is a self-described recovering corporate executive who left that world in 2007 to start her own business. She grew it quickly with a very limited marketing budget but through the creative and diligent use of social media. Today, she is one of the most sought-after speakers and consultants for businesses and entrepreneurs who aspire to grow their business by using this digital medium as a way to stay in touch with and attract new clients.

Social Media Tips for Small Business

Carol’s approach to social media is grounded in her business experience. She works with clients to determine their business goals, their marketing message, and their ideal target audience. Then and only then, does she recommend the guide in the development, implementation and management of their social media plan to support their business goals.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Don’t forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

030: Social Media Law – Kyle-Beth Hilfer Law

Social Media Law

Kyle Beth Hilfer

You cannot get away from social media. It is mainstream media. It is the now and the future of businesses. Content is king, but it can be risky if you do not know the laws of social media. My guest this week, Kyle-Beth Hilfer, Esq., will share all the legal aspects of IP online, posting on Facebook, Twitter, LinkedIn, and other social media modalities, along with website content. It is not a free for all out there. There is actually social media law and legal risks for businesses who do not comply. If you are using social media, you do not want to miss this show.

For over twenty years, Kyle-Beth Hilfer has provided legal services to advertising, marketing, promotions, intellectual property, and new media clients. Kyle-Beth’s hallmark is her ability to integrate her clients’ business goals into practical, innovative legal solutions.Representing individuals and companies of all sizes, Kyle-Beth offers thorough and comprehensive legal advice to promote her clients’ business interests. Her diligence, acumen, and creativity ensure clients’ competitive edge in today’s demanding and volatile business world. She understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues.

Social Media Law

Kyle-Beth regularly advises on specific marketing techniques, including sweepstakes, contests, premiums, rebates, and loyalty programs. Kyle-Beth works collaboratively with marketing professionals to reduce legal risk while accomplishing her clients’ creative goals. Whether launching an advertising campaign, publishing a catalog, spearheading a social media campaign or running a sweepstakes, clients turn to Kyle-Beth early in the development process as a critical member of their team. They value her keen attention to detail, comprehensive knowledge of advertising laws, and clearly drafted documents. Kyle-Beth ensures legal compliance so that clients can focus on disseminating their brands’ messages.

Education

Yale College (B.A., summa cum laude, Phi Beta Kappa)
Harvard Law School (J.D., cum laude)

To learn more about Kyle-Beth and her law practice, visit: http://kbhilferlaw.com. Be sure to read her blog in the “News” tab.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

029: Internet Marketing Strategies – Joel Comm & Dan Nickerson

Internet Marketing Strategies

Joel Comm

The Internet is ALL about communication. And my two guests understand that fact and use it. Internet pioneerJoel Comm and his friend and colleague Dan Nickerson have been online since 1995 and know the web inside and out. They know Internet marketing strategies that work.

Their combined decades of expertise are the focus of this episode of ACT LOCAL Marketing where we cover social media, WordPress, WP plugins and mobile marketing all from the point of view of the local business owner.

You don’t want to miss the wisdom shared in this episode.

Meet Joel Comm – 

Joel Comm is a pioneer of the World Wide Web, having built his first site in 1995.  Since then, he has demonstrated success and expertise in site creation and monetization, social media, mobile marketing, iPhone application development, video production and more.  He is the New York Times best-selling author of five books, an internationally recognized speaker and an influential voice in social media.

Visit Joel’s blog: www.JoelComm.com  and find him on Twitter: @JoelComm

Internet Marketing Strategies

Internet Marketing Strategies

Dan Nickerson

Meet Dan Nickerson –

Dan Nickerson has created many innovative web concepts over the years, including one of the Web’s very first text link advertising programs back in 1998. Since 1995 he’s developed and operated hundreds of websites and still runs many of his own membership, info product, and content sites. He’s also had his own web hosting business since 1998.

One of the fastest website designers you will ever find, Dan is also a WordPress and ClickBank Expert. He can take an idea and transform it into a sellable product online in just a few hours.

Whether it is idea brainstorming, marketing, web design, WordPress, copywriting, or search engine optimization, Dan has done it all in online marketing. He’s the co-creator of Socrates; one of the most popular premium WordPress Themes currently used on over 100,000 sites.  Dan is also the co-creator of the 12th most popular iPhone app of all time…  The World Famous iFart Mobile.

Visit Dan’s blog: : www.DanNickerson.com

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Don’t forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.