050: Instagram Basics for Business – Sue B. Zimmerman

Posted on September 30, 2013 by Kalynn Amadio

Sue B Zimmerman

Join us as we take an in-depth look at Instagram. Sue B. Zimmerman, aka Instagram Gal, is a passionate, successful, high energy entrepreneur, with the ability to read a changing market and to create revenue opportunities to leverage emerging consumer trends. Sue is the epitome of what it means to be social, both on and offline. With her extensive knowledge of social media, her ease and comfort with people, and her knowledge of effective branding, Sue is a master at connecting and empowering others to be successful entrepreneurs. She is a speaker, author (#1 eBook in Amazon Instagram Basics for Your Business) and business coach. To learn more about Sue and her work, visit:http://www.suebzimmerman.com/

Instagram Gal

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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049: Video Marketing with Author Alfred Poor

Posted on September 23, 2013 by Kalynn Amadio

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Alfred Poor

“Power Marketing” … online videos used as a powerful and cost-effective strategy for small businesses. Most Small business owners don’t have the time or money to focus on marketing. In most cases, they buy some ads and put up a sign and hope for the best. In fact, the traditional ways don’t work anymore to help companies get found by prospective customers and clients (except for a few niches such as bail bondsmen and insurance brokers). Adding video to your website gives a competitive advantage, but the big surprise is that it can take very little time and money, and you don’t have to own a computer or even touch a camera. A video not only makes it more likely that your prospects will find you, but it also makes them more likely to buy from you as well.

Alfred Poor, PhD, is president of The Center for Small Business, which is dedicated to helping small businesses grow and prosper by delivering practical solutions designed to make the most of a company’s scarce resources: time and money. He is a speaker and writer with an international reputation, and is the author of more than a dozen books including “Power Marketing for Small Business: How you can boost sales with low-cost video.” To learn more about Alfred and his work, visit: www.alfredpoor.com

Video Marketing

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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048: Google Plus Marketing Strategy – Stephan Hovnanian

Posted on September 16, 2013 by Kalynn Amadio

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Stephan Hovnanian

Listen in this week as my guest takes us gracefully into the world of Google+ . He gives great advice on setup, hangouts, circles, and the difference between personal and business use. This is a start to your Google Plus marketing strategy which will become more and more important in your overall online marketing plan.

Stephan Hovnanian is the creator of Shovi Websites, a website design and email marketing company located outside Boston. He spends his days managing websites and staying up to speed with all the latest trends across the web so you don’t have to. But more importantly, he communicates how to use those trends to your own specific business goals, so in the end, you build a better, smarter web presence. He has been on Google+ actively for about a year and works with small businesses and brands to help make Google+ part of their content marketing and social strategy.

Google Plus Marketing Strategy

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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047: Green Marketing Strategies with Shel Horowitz

Posted on September 9, 2013 by Kalynn Amadio

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Shel Horowitz

It’s not easy being green but Green marketing consultant and copywriter Shel Horowitz specializes in strategies and materials to reach green, socially conscious consumers with marketing that has THEM calling YOU. Active in the green world AND the marketing world for more than 40 years, he writes the internationally syndicated monthly column Green And Profitable. His eighth book is Guerrilla Marketing Goes Green.

To learn more about Shel and his work, visit: http://greenandprofitable.com/

Green Marketing Strategies

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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046: Building a Brand Online with Goddess Ande Lyons

Posted on September 2, 2013 by Kalynn Amadio

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Ande Lyons

This week I will be welcoming my friend Ande Lyons. She has a very interesting brand called Bring Back Desire, and she’s been enacting a plan to use social media to build that brand, VERY successfully. We’re going to be speaking about how she did it, so you can use her great tactics to put your brand on the map.

Ande Lyons is the founder and CEO of Bring Back Desire – a playful, tasteful website where women from around the world are rediscovering sensual pleasure and intimacy.

Her passion for bringing increased intimacy to others stems from her own 26-year relationship with her darling husband. Through conceiving past the age of 35, too touched out by toddlers, several business start ups, health challenges, financial turmoil, 5 moves in 9 years, teens and menopause – Ande was committed to keeping the spark alive in her marriage. She spent years culling through stories, products, toys and relationship reference materials to find the best of the best in each of these categories. In the tradition of Betty White wink-and-a-nod humor and Erma Bombeck kitchen table conversation style, Ande shares her resources through Bring Back Desire.

Building a Brand Online

Ande’s business career spans over twenty-five years in executive level management, private banking, and entrepreneurial ventures. She is an experienced and passionate entrepreneur with several successful companies to her credit. After earning her MBA from Simmons School of Management Ande became a private banker, but she soon realized she needed to pursue her real passion: starting small businesses that can grow into big businesses. To learn more about Ande and her work, visit: http://www.bringbackdesire.com/

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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ACT LOCAL

Marketing for Small Business Podcast

Monthly Archives: September 2013