064: Copywriter Veronica Drake and The Power of Words

Posted on February 25, 2014 by Kalynn Amadio

VeronicaDrake

Copywriting is often overlooked when it comes to running our businesses. Business owners make great efforts to get the right look and feel for their website but all too often the words they choose to fill it with are less than captivating. Today my guest shares her expert knowledge in the field of copywriting. She specializes in writing copy for heart inspired service based business owners.

Veronica Drake is a Copywriting Consultant with a knack for producing highly effective communication that converts readers into clients. She understands the need for copy to be funny enough and relevant enough so that people keep paying attention. Veronica focuses on inbound and content marketing. Her endless knowledge along with her witty delivery and fun approach to doing business has earned her numerous guest appearances on both radio and TV. To learn more about Veronica and her work, visit: http://veronicadrake.co/

The Power of Words Copywriter Veronica Drake

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.


Without good copy your website won't convert #podcast interview with Expert @RonnieDrake
Click To Tweet

063: Barter to Increase Business with Kevin Brown – Hudson Barter Exchange

Posted on February 18, 2014 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Kevin Brown

There are two main ways to increase cash flow -by increasing sales or reducing costs. Barter does both! Bartering allows you to pay for what you need with what you have. When you power wash your building, hang new signs, paint your offices or buy office furniture/equipment with trade dollars, you can use your cash to cover other important costs. When you purchase something using trade dollars, it will be paid for with new sales – sales that would likely not have happened without a barter exchange.

Kevin Brown has been a media and marketing professional for 25 years. After jobs running advertising sales forces for major media companies like ABC, CBS and Fox, Brown joined the ranks of the entrepreneurs over 5 years ago when he started Hudson Barter Exchange with his partner Karen Brown. In 2013, HBX members traded over $3.5 Million in goods and services and the company continues to grow quickly. To learn more about Hudson Barter Exchange, visit: www.hudsonbarterexchange.com

Bartering to Increase Business Episode 63 ACT LOCAL Marketing for Small Business

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

062: Niche Marketing with Author Stephanie Chandler

Posted on February 11, 2014 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Stephanie Chandler

Niche marketing may be a new term for you, but it really means narrowing your focus to the exact clients or businesses you want to be dealing with day in and day out. Manipulative sales tactics, long sales letters with big and bold headlines, and spammy emails aren’t the only way to get visibility and capture sales online. My guest this week shows us how to own your niche and open doors by sharing knowledge you likely give away daily.

Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business.

Stephanie is also founder and CEO of BusinessInfoGuide.com, a directory of resources for entrepreneurs, and Authority Publishing, a custom publisher specializing in non-fiction books. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur magazine, BusinessWeek, and Wired magazine, and she is a contributing blogger for Forbes.

Niche Marketing That Will Help You Own Your Niche

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

061: Customer Service Trends 2014 w/ Alan Berkson of Freshdesk

Posted on February 4, 2014 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Alan Berkson

I’m always happy when my good friend Alan Bekson has time for ACT LOCAL Marketing and this week Alan shares what he sees as the most important Customer Service Trends 2014.

Alan Berkson is Director of Community Outreach for SaaS customer support company Freshdesk. He blogs and speaks about technology, digital media, and customer service based on his deep experience across Main Street, Wall Street and the United Nations, and as a pioneer in the managed services business in the SMB market.

You’ll learn about customer service options in the cloud and I even share my 8 Tips for Great Customer Service all on Episode 61.

Customer Service Trends 2014 – Episode 61

Tweet me about the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

ACT LOCAL

Marketing for Small Business Podcast

Monthly Archives: February 2014

064: Copywriter Veronica Drake and The Power of Words

The Power of Words Copywriter Veronica Drake