042: Jeanius Social Media Marketing Plan with Jean Scally

Posted on July 29, 2013 by Kalynn Amadio

Jean Scally

The New Rules of Marketing Can Kill Your
Business If You Don’t Know Them

97% of all consumers use online media to research products or services. That includes videos, search engines, social media, and mobile web technologies. If you think that this is something that only “young people” use, you are wrong! Most of the buying public now uses them to make purchasing decisions.

The marketing paradigm has shifted from one-way “push” messaging to social media, which is a multi-point conversation. These conversations are happening online… whether you participate or not. If you haven’t adapted your strategy, you will be left behind.

Whether you need to build a list, or grow a loyal fan base-there’s a Jeanius solution for you. My guest and I will discuss custom marketing plans to take advantage of cutting-edge social media, lead capture, and automated response systems.

Social Media Marketing Plan

Jean Scally is a best-selling author, internationally recognized marketing strategist, exciting trainer, and dynamic speaker. Jean has been working with technology and business for more than 20 years. Today, she is the creative force behind Jeanius Marketing, a technology-savvy marketing firm based in Southern California and with clients around the globe. Jean specializes in on-line and off-line marketing that generates an unprecedented amount of exposure for her clients resulting in a steady stream of customers, and significant growth in both new and repeat sales. To learn more about Jean and her work, visit:http://jeanius-marketing.com/index.html

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

036: Brand Narratives and Storytelling – Fred McClimans

Posted on June 10, 2013 by Kalynn Amadio

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Fred McClimans

In an age of pervasive communications and social media, content has become the new king. While the discussion has shifted a bit from the different types of paid, earned, and owned content to the value of content marketing, it’s important to understand how content is generated, spread, and consumed, as well as the impact it can have on your brand.

It’s equally important to understand the impact of content on your brand’s narrative and how it is perceived in the market. Everything a business says, posts, publishes, or does (all content) become part of their narrative. But a brand’s narrative is also influenced by the narratives of their competitors, their customers, and other markets that may have an indirect influence on how a brand, and its narrative, is perceived. My guest this week shares with us the bottom line of how a brand’s narrative affects a business brand and how to successfully integrate it into social media.

Brand Narratives and Storytelling

Fred McClimans is a business strategist and advisor, with a diverse background and experience that ranges from startups to executive board rooms and from small businesses to global enterprises.

Throughout his career, Fred has helped businesses become more competitive, adapt to changes in technology and market trends, and better serve the needs of their customers.

He accomplishes this by working directly with organizations to develop innovative opportunity-oriented strategies that leverage strong corporate branding, emerging technologies, and changes in consumer behavior to their advantage.

In addition to his work at firms such as Gartner, Ernst & Young and Newbridge Networks, Fred is also a start-up veteran, including the global competitive intelligence firm Current Analysis, which he launched to provide rapid, actionable insights and analysis about market events for business, consumer and financial organizations.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises. He often shares his insights as a frequent speaker and guest on radio and online media programs. He has also authored a book on communications infrastructure and has been widely published as an editorial analyst, covering current events and long-term global trends through outlets such as IDG and CNN Online.

He is also an executive committee member of IntelliFest, an international conference on Applied AI technologies.

You can reach Fred at his blog-site, fredmcclimans.com and follow him onTwitter @fredmcclimans

Tweet me during the show @kalynnamadio and use the hashtag#ACTLOCALMarketing to join the conversation.

035: Social Media for SEO Strategies for Impact – Deon Douglas

Posted on June 3, 2013 by Kalynn Amadio

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Today we’re talking about the importance of Social Media for SEO and how Social Media impacts e-commerce with Deon Douglas. Deon is the co-founder and a partner at the boutique digital marketing agency, Thinking Giant located in New York City. For 12 years Deon and Thinking Giant have worked with brands building their online presence and marketing. Deon oversees all of the Social Media Marketing, Search Engine Marketing, Website Design & Development and Email Marketing coming from Thinking Giant. He’s also produced and directed photo and video shoots.

He and his company have worked with large and small brands alike over the past 12 years. Brands like:

Level One Vodka
Absolut Vodka
GoodWoodNYC
Sci Fi Channel
Jamaica Tourist Board
191 Unlimited
Soul Seeka Clothing

Deon and I will also be talking about the emerging trends in social media.

Contact Deon and Thinking Giant at www.ThinkingGiant.com or phone them at 646.216.8944

Social Media for SEO Strategies for Impact

Don’t miss this episode of ACT LOCAL Marketing for Small Business.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

031: Social Media Tips for Small Business – Carol McManus

Posted on April 15, 2013 by Kalynn Amadio

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Carol McManus

She’s BACK! with social media tips for small business.

My good friend Carol McManus [aka: The Linkedin Lady] returns to the show this week. She and I will answer ALL your social media questions. You do not want to miss a minute of this show. We will be dishing out all the up-to-date social media buzz that YOU need to know!

Carol McManus is a self-described recovering corporate executive who left that world in 2007 to start her own business. She grew it quickly with a very limited marketing budget but through the creative and diligent use of social media. Today, she is one of the most sought-after speakers and consultants for businesses and entrepreneurs who aspire to grow their business by using this digital medium as a way to stay in touch with and attract new clients.

Social Media Tips for Small Business

Carol’s approach to social media is grounded in her business experience. She works with clients to determine their business goals, their marketing message, and their ideal target audience. Then and only then, does she recommend the guide in the development, implementation and management of their social media plan to support their business goals.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Don’t forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

030: Social Media Law – Kyle-Beth Hilfer Law

Posted on April 8, 2013 by Kalynn Amadio

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Kyle Beth Hilfer

You cannot get away from social media. It is mainstream media. It is the now and the future of businesses. Content is king, but it can be risky if you do not know the laws of social media. My guest this week, Kyle-Beth Hilfer, Esq., will share all the legal aspects of IP online, posting on Facebook, Twitter, LinkedIn, and other social media modalities, along with website content. It is not a free for all out there. There is actually social media law and legal risks for businesses who do not comply. If you are using social media, you do not want to miss this show.

For over twenty years, Kyle-Beth Hilfer has provided legal services to advertising, marketing, promotions, intellectual property, and new media clients. Kyle-Beth’s hallmark is her ability to integrate her clients’ business goals into practical, innovative legal solutions.Representing individuals and companies of all sizes, Kyle-Beth offers thorough and comprehensive legal advice to promote her clients’ business interests. Her diligence, acumen, and creativity ensure clients’ competitive edge in today’s demanding and volatile business world. She understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues.

Social Media Law

Kyle-Beth regularly advises on specific marketing techniques, including sweepstakes, contests, premiums, rebates, and loyalty programs. Kyle-Beth works collaboratively with marketing professionals to reduce legal risk while accomplishing her clients’ creative goals. Whether launching an advertising campaign, publishing a catalog, spearheading a social media campaign or running a sweepstakes, clients turn to Kyle-Beth early in the development process as a critical member of their team. They value her keen attention to detail, comprehensive knowledge of advertising laws, and clearly drafted documents. Kyle-Beth ensures legal compliance so that clients can focus on disseminating their brands’ messages.

Education

Yale College (B.A., summa cum laude, Phi Beta Kappa)
Harvard Law School (J.D., cum laude)

To learn more about Kyle-Beth and her law practice, visit: http://kbhilferlaw.com. Be sure to read her blog in the “News” tab.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Social Media Marketing Plan

Google Plus Hangouts for Business

Brand Narratives and Storytelling

Social Media for SEO Strategies for Impact

Social Media Tips for Small Business

Social Media Law