Tag Archives: business & management

104: The Go Giver Bob Burg

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Bob Burg, Author of The Go-Giver

A highly sought-after speaker at corporate conferences and entrepreneurial events, Bob Burg is best known as coauthor of the business parable, “The Go-Giver”.  Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money you makes is directly proportional to how many people you serve. And, he is also an unapologetic animal fanatic. Bob has written four books that have sold over 250,000 copies each.

He believes his newest book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.

I asked Bob to give us his 5 principles of Ultimate Influence and to explain the premise of his new book. Do we begin all sales relationships as adversaries? See what Bob Burg, author of The Go Giver has to say on this #ACTLOCALmarketing interview.

Reach Bob here: Burg.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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The Go Giver Author Bob Burg

103: Setting Your Marketing Calendar 2015

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Setting A Marketing Calendar 2015

Having a marketing calendar 2015 saves you from making a common small business marketing mistake…or what I like to call…spaghetti marketing. The throw it at the wall and see if it sticks approach to small business marketing is a real killer. And here’s why.

It’s very easy to make a wrong decision based on anecdotal evidence. We tend to hang with other people who reflect our values, likes, dislikes and habits. In fact, funny enough, if you were to write out an avatar or profile for your ideal client, you would notice that they start to resemble…YOU!

Resources:
Asana.com
Canva.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Setting Your Marketing Calendar 2015 Episode 103 ACT LOCAL Marketing for Small Business

Part of my personal Marketing Calendar 2015 is to step up my use of LinkedIn.

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How to Increase Productivity

Via Salesforce

102: Starting A Business – Entrepreneur Ace Chapman

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Most entrepreneurs starting a business take up the project from scratch. They start at step one and often struggle for years to make that business financially successful. What if there were a better way?

Ace Chapman is a Micro Private Equity Investor who has acquired 15 offline businesses and sold 13 of them. He has also acquired 24 online properties, the first of which was CoolWallStreet. Ace bought the business grew it to 250,000 members and sold it 15 years ago at the age of 19. Over the last 4 years he has worked with Gen-Yers helping them buy, sell, and grow businesses in their local market.

Ace shares valuable insights on the alternative to starting a business from scratch. There is a faster, easier and more fun way to make a business profitable.

Website: http://acechapman.com
Email: ace [at] acechapman [dot] com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Starting A Business –  Entrepreneur Ace Chapman

 

101: Book Writing Success with Shelley Gillespie

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Shelley Gillespie – Book Writing Success Coach

Award-winning journalist, writer, speaker, educator, trainer, marketing and writing consultant, Shelley Gillespie founded Book Writing Success Coach to assist people with the many writing projects they want to complete.

As a writing consultant, Shelley has provided inspired copy that helped organizations and small businesses win clients and business, and spur donations. She helped raise $9.3 million dollars for a non-profit and save a community $5 million annually.

 

Website: http://bookwritingsuccesscoach.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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Shelley Gillespie – The Book Writing Success Coach

100: The Boomers Ultimate Guide – Alan Berkson Turns The Mic Around

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The Boomers Ultimate Guide

Alan Berkson of Freshdesk turns the mic around!

My great friend Alan Berkson has stopped by to turn the mic around and interview me about my latest endeavor, The Boomers Ultimate Guide on this 100th episode of ACT LOCAL Marketing for Small Business.

As always, my go to guy Alan Berkson was ready to help celebrate this monumental day on the ACT LOCAL podcast. Episode 100! Woohoo! Alan is Director of Community Outreach for Freshdesk, a cloud based customer service solution provider.

Alan is one of the smartest dudes I know. He shows up with a fresh perspective and always seems to ask the right questions. That is invaluable when you are building a business.

You can find Alan on Twitter: @Berkson0

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Episode 100: The Boomers Ultimate Guide – Alan Berkson Turns The Mic Around

099: Linda and Charles Musselwhite – Small Business Marketing Consultants

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Small Business Marketing Consultants

Linda and Charles Musselwhite

Small Business Marketing Consultants Charles and Linda Musselwhite are SOHO and SMB Marketing Solutions Consultants who provide ahead-of-the-curve advice and services through their company, Musselwhite Consulting. They have a passion for helping business owners succeed. With a mind for the “science” of marketing, Charles and Linda can quickly find what is missing or isn’t working in your marketing plan, and determine the best course of action for you. They’ll bring fresh ideas and insights to help business owners and develop innovative and effective marketing strategies and systems.

Website Musselwhitemarketing.com

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Linda and Charles Musselwhite – Small Business Marketing Consultants