080: Social Media Secret Sauce with Cindy Morrison

Posted on June 17, 2014 by Kalynn Amadio

Cindy Morrison

There is a secret sauce to social media that any savvy business owner can develop and guest Cindy Morrison has the recipe!

Emmy-winning journalist Cindy Morrison teaches everyone from network TV journalists to corporate CEOs how to strategically use social media to build brand loyalty, raving fans and their bottom line. Her social media savvy has been highlighted on national TV shows like FOX News, CBS’s “The Talk”, The Washington Post, The New York Post & The Huffington Post. Good Morning America’s Tory Johnson calls Cindy her favorite Social Media Strategist and they’ve spent two years together on the 2011 and 2012 National Spark and Hustle Tour to help women entrepreneurs across the country make more money. Cindy has helped create social media buzz at events from star-studded Hollywood fundraisers & red carpet events to national conferences.

The 20 year TV news anchor and investigative reporter discovered the power of this media to connect with viewers and get exclusives. After corporate downsizing, Cindy reinvented herself as a nationally sought speaker and used the platform to promote her self-published book. Her social media marketing strategy sold more copies of “Girlfriends 2.0″ in the first month alone than the vast majority of first time authors ever sell! That’s when Cindy developed her SOCIALVENTION programs and coaching to show entrepreneurs as well as big corporations & franchises how to utilize social media engagement, video and branding to rise above the competition and not only survive but thrive our changing world. To learn more about Cindy and her work, visit: CindyWMorrison.com

Social Media Secret Sauce with Cindy Morrison

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079: Product Development and Entrepreneurs – Megan Tull

Posted on June 10, 2014 by Kalynn Amadio

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Megan Tull

Today’s guest is going to help us with product development among other things. There is a need for products or programs to sell if you are a service provider. Having actual products will allow you to leverage your intellectual property. After all, that’s what you’re selling people, right?

Megan Tull is a wife, a mother of three and an entrepreneur. She currently owns two companies, Silverlining Concepts, LLC and Ultimate Bodies Pilates. Megan is an Entrepreneur Success Strategist, a Transformational Leader, Speaker, Author, a Certified Life Coach and a Comprehensively Trained Certified Peak Pilates Instructor. She is the creator and host of the globally recognized Step Into Success Summit for Women Entrepreneurs.

Megan has been an entrepreneur for over 25 years and has built 7 businesses from the ground up, so she knows a thing or two about business. She has also helped 1000’s of small business owners reach their financial goals. She customizes personalized packages to assist individuals in transforming their mind, their businesses and their lives. Her specialty and her passion is to empower individuals to own their value to they can share their gifts and get paid generously for it! Megan also teaches her clients how to live authentic, joyful lives focusing on self-care life balance and life purpose.

She is currently writing a book, that encompasses much of the work she assists her clients with called “The Passion Belief Method – Own Your Value and Earn Your Worth”. She’s so excited to be fulfilling one of her lifelong dreams by writing this book. The book is expected to be out in Fall of 2014. To learn more about Megan and her work, visit: www.megantull.com

Product Development and Entrepreneurs – Megan Tull

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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078: Build a Buyer Persona – Market Research – Fred McClimans

Posted on June 3, 2014 by Kalynn Amadio

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Fred McClimans

The big guys often use market research to feed their marketing machine. One great use of market data is building a buyer persona.

Fred McClimans is a business and market advisor, with a diverse background and experience that ranges from startups to executive board rooms and from small businesses to global enterprises.

Fred McClimans is the Managing Director of the McClimans Group, a firm helps businesses uncover and understand the voice of their customers, their competitors and their market, developing business, product and digital marketing strategies that strengthen their brand and market position. Fred is also a Principle in the Intelligist Group, a consultancy that helps develop brands through advocacy and community engagement.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises. In addition to his work at firms such as Gartner and Ernst & Young, Fred is also a start-up veteran, including the global market intelligence and analyst firm Current Analysis, which he founded in the late 1990’s to provide real-time analysis and insights on trends and events in the digital technology and services markets.

Some of his recent clients include ESPN, where he assisted with social fan engagement strategies, and Clarabridge, a leader in the Customer Experience Management market, where he helped infuse an element of customer-centric understanding into their business and marketing strategy.

Build A Buyer Persona – Market Research – Fred McClimans

Also mentioned on this Episode is Hubspot

You can reach Fred at his blog-site, fredmcclimans.com and follow him on Twitter @fredmcclimans

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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077: Guerrilla Publicity Crash Course – Jill Lublin

Posted on May 27, 2014 by Kalynn Amadio

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Jill Lublin

You’re getting a Guerrilla Publicity Crash Course today with guest Jill Lublin. Jill is an international speaker on the topics of Radical Influence, Publicity, Networking and referrals. She is the author of 3 Best Selling books including Get Noticed…Get Referral” (McGraw Hill) and co-author of Guerrilla Publicity (Adams Media) and Networking Magic (Morgan James). Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 20 years experience working with over 100,000 people plus national and international media. Jill teaches Crash Course in Publicity as both live events and live webinars and consults and speaks all over the world. To learn more about Jill and her work, visit: jilllublin.com

Episode 077: Guerrilla Publicity Crash Course with Jill Lublin

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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Check out this interview for even more PR insights

076: Mobile Technology & Small Business – Patrick Goodman

Posted on May 20, 2014 by Kalynn Amadio

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Patrick Goodman

The Wall Street Journal recently reported that mobile technology is saving U.S. Small Businesses over $65 Billion a year. If that sounds like something your small business needs a piece of, then you want to meet today’s mobile technology guest on ACT LOCAL Marketing.

Mastering the art of communication has been a progressive journey for Patrick. With a degree in engineering, a Masters Degree in theology and philosophy, and international business experience in Eastern Europe, Patrick possesses the ability to communicate clearly with multiple audiences and in various languages. Patrick’s diverse experience as well as hands-on mobile app development background make him a perfect fit to lead the Product team and Client Engagement efforts at Red e App. To learn more about Patrick and his work, visit: http://about.me/patrickgoodman

Mobile Technology & Small Business – Patrick Goodman

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Mobile Technologies Saving U.S. Small Businesses More Than $65 Billion a Year #ACTLOCALmarketing w/…

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075: Local Business Marketing In The Trenches – Vicky Lyashenko

Posted on May 13, 2014 by Kalynn Amadio

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Vicky Lyashenko

Local Business Marketing in the trenches is changing every day (and sometimes seems like every hour). Small business and local business marketing professionals like Vicky Lyashenko know what’s working and what’s passé which saves you time and money chasing the wrong white rabbit.

Vicky Lyashenko is a wife, mom, speaker, and trainer. She helps and empowers local business owners to implement social media, email marketing, and word of mouth marketing to stand out online and create a raving customer base. Vicky has built a successful consulting business – Small Business Gal, based on the principals she teaches. To learn more about Vicky and her work, visit: SmallBusinessGal.com

Local Business Marketing In The Trenches

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Local Business Marketing success stories from @VickyLyashenko on #ACTLOCALmarketing #podcast…

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076: Mobile Technology & Small Business – Patrick Goodman

Mobile Technology & Small Business – Patrick Goodman