068: Business Automation – Kimberly Rinaldi Lessons in Joyful Living

Posted on March 25, 2014 by Kalynn Amadio

Kimberly Rinaldi

We’ve discussed the importance of business automation to your small business success and growth on the podcast before, but it has been awhile. So I want to set up today’s training and address an underlying cause for not accomplishing this particular training. To help me out today is my special guest Kimberly Rinaldi.

Kimberly Rinaldi is a speaker, author, and radio show host with over 20 years in corporate and business development, and process improvement, Kimberly has created a highly successful coaching practice and now teaches Lessons in Joyful Living through her radio show on the Toginet Talk Radio Network. She believes in empowering others and that through it, you have the ability to break through any and all barriers. Thus allowing you to reach your greatest potential and joyfully step into your life purpose. What used to take weeks, months or even years can now be done in a matter of hours with her programs. To learn more about Kimberly and her work, visit: http://kimberlyrinaldi.com

Business Automation with Kimberly Rinaldi

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What areas of my business should I automate? @KimberRinaldi knows on #podcast interview.

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067: Relationship Marketing Strategies To Double Your Business – Katrina Sawa

Posted on March 18, 2014 by Kalynn Amadio

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Katrina Sawa

Relationship marketing strategies increase customer retention. According to the HBR, a 5% increase in customer retention equals a 25-95% increase in profits. It’s time to put relationship marketing on the front burner of your marketing plan and we have just the guest to help you out.

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. Katrina is the creator of the JumpStart Your Marketing™ System and the author of Love Yourself Successful. She works with motivated entrepreneurs who want to start, grow and market your business the right way from the start. Katrina helps you move faster and more affordably towards your ultimate revenue and professional goals using online and offline marketing strategies, plus she kicks you in the butt to implement it all too! Katrina is a best selling author, energetic speaker and award-winning coach who has been featured on the Oprah and Friends XMRadioNetwork, various other print and online magazines, ABC and TheCW. She’s also a contributor for numerous women’s business organizations and websites such as the Women Speakers Association and Today’s Innovative Woman. To learn more about Katrina and her work, and to receive 5 free gifts just for listening to this podcast visit: http://www.jumpstartyourmarketing.com/freegifts

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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066: Social Media Marketing with Kelly McCormick Author Outsell Yourself

Posted on March 11, 2014 by Kalynn Amadio

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Kelly McCormick

As a small business owner, it’s often hard to figure out exactly how social media marketing fits into your marketing mix. What social media networking sites should you concentrate on? And how can you determine if your efforts are actually bringing in clients?

Even if, as a small business owner, you are dedicated to social media marketing, how can you turn your small following into revenue? These questions and so much more are covered in this interview with marketing strategist Kelly McCormick.

Kelly McCormick is a Business Growth and Marketing Strategist. She is also the author of the Top Ten Book OutSell Yourself. Kelly has helped hundreds of entrepreneurs and companies to increase their business. She knows how to position and price your products and services to really connect with buyers. She then develops marketing strategies that make sense and money. To learn more about Kelly and her work, visit: OutSellYourself.com.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Social Media Marketing with Kelly McCormick Author Outsell Yourself

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How can you Outsell Yourself? Author @KellyMcCormick_ has the A to this Q on #podcast interview
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065: Brand Building and Increasing Sales on TV – John Scherer the Video Professor

Posted on March 4, 2014 by Kalynn Amadio

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John Scherer: The Video Professor

Today John is a marketing expert who uses TV and the Internet to bring brand awareness to companies, their products, and services as Host of a television show called “Products in the News”.

After 20 years of brand building and sales expertise through his famous “Video Professor” TV advertisements, John was inspired to create an easy and economical way for others to hopefully find television success, too.

John shares with us ways to build our businesses, pitfalls, how to market a product, and in what areas to spend money when having to make tough choices. John will answer the question, “What is the most important thing to know when deciding to start a business?” And he will discuss where to find help and advice you can trust. To learn more about John and his work, visit: http://www.productsinthenews.com

For a special gift: Text the phrase News1 to 77948 and John will send you his eBook free just for listening to the podcast!

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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Four words that could make the difference between success or failure. John Scherer the Video…

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064: Copywriter Veronica Drake and The Power of Words

Posted on February 25, 2014 by Kalynn Amadio

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VeronicaDrake

Copywriting is often overlooked when it comes to running our businesses. Business owners make great efforts to get the right look and feel for their website but all too often the words they choose to fill it with are less than captivating. Today my guest shares her expert knowledge in the field of copywriting. She specializes in writing copy for heart inspired service based business owners.

Veronica Drake is a Copywriting Consultant with a knack for producing highly effective communication that converts readers into clients. She understands the need for copy to be funny enough and relevant enough so that people keep paying attention. Veronica focuses on inbound and content marketing. Her endless knowledge along with her witty delivery and fun approach to doing business has earned her numerous guest appearances on both radio and TV. To learn more about Veronica and her work, visit: http://veronicadrake.co/

The Power of Words Copywriter Veronica Drake

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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Without good copy your website won't convert #podcast interview with Expert @RonnieDrake
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063: Barter to Increase Business with Kevin Brown – Hudson Barter Exchange

Posted on February 18, 2014 by Kalynn Amadio

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Kevin Brown

There are two main ways to increase cash flow -by increasing sales or reducing costs. Barter does both! Bartering allows you to pay for what you need with what you have. When you power wash your building, hang new signs, paint your offices or buy office furniture/equipment with trade dollars, you can use your cash to cover other important costs. When you purchase something using trade dollars, it will be paid for with new sales – sales that would likely not have happened without a barter exchange.

Kevin Brown has been a media and marketing professional for 25 years. After jobs running advertising sales forces for major media companies like ABC, CBS and Fox, Brown joined the ranks of the entrepreneurs over 5 years ago when he started Hudson Barter Exchange with his partner Karen Brown. In 2013, HBX members traded over $3.5 Million in goods and services and the company continues to grow quickly. To learn more about Hudson Barter Exchange, visit: www.hudsonbarterexchange.com

Bartering to Increase Business Episode 63 ACT LOCAL Marketing for Small Business

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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Marketing for Small Business Podcast

Tag Archives: business & management

065: Brand Building and Increasing Sales on TV – John Scherer the Video Professor

064: Copywriter Veronica Drake and The Power of Words

The Power of Words Copywriter Veronica Drake