Tag Archives: business marketing podcast

131: The Membership Economy – Robbie Kellman Baxter

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Robbie Kellman Baxter – The Membership Economy

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the Amazon Hot New Release in Sales & Selling, The Membership Economy. She coined the popular business term “Membership Economy”, which is now being used by organizations and journalists around the country and beyond.

Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as dozens of smaller venture-backed companies. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.

Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Author of The Membership Economy – Robbie Kellman Baxter

129: Brand Strategy with Sandra Beck

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Sandra Beck – Brand Strategy Expert

Does your business have a brand strategy that works?

In a time when technology has the ability to transcend physical limitations, Sandra Beck teaches all of her clients how to maximize their lives by using the power of the internet coupled with the drive of their passions to create the lifestyle of their dreams. Her goal is to give all women the opportunity to reach their fullest potential with respect to their many different roles.

Sandra Beck is the president of Motherhood Incorporated. As an Author, Coach, Speaker, Radio Host, Entrepreneur and Philanthropist, Sandra Beck is as successful as she is busy. The single mother of two young boys has created a virtual empire of successful companies entirely staffed, managed and implemented using a host of virtual assistants and on-line resources.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Brand Strategy with Sandra Beck

128: Winning Marketing Strategies with Jason Swenk

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Jason Swenk – Winning Marketing Strategies

To create winning marketing strategies, you need the help of a marketing superhero!

Defender of truth, justice and effective business practices. Jason has special business and marketing powers. His mission: to save the galaxy, one business at a time.

Sixteen year ago, Jason heard cries of distress coming from beleaguered businesses and he decided to take action. He founded a successful digital agency, and over the span of 12 years as CEO championed in the digital advertising arena for clients such as Aflac, Lotus Cars, Hitachi, AT&T, Coke and Legal Zoom. A friend and protector to all, Jason sold his agency in 2011 for 7 figures and used my powers to author a book and develop a smartphone nutrition app. Today, he continues to use my powers for good by creating proprietary business tools, client coaching, and blog writing and podcasting. He ward off evil-doers and helps business owners achieve their goals.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Winning Marketing Strategies with Jason Swenk

127: YouTube Marketing with Jessica Brace

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Jessica Brace – YouTube Queen

YouTube marketing is still a thing. In fact, it’s a really BIG thing that every local business should be doing to drive more sales and create qualified leads for growth.

“YouTube Queen” Jessica Brace can transform your struggling internet presence into a client-attracting magnet in 5 minutes or less. Combining the atomic power of video marketing, with her passion for helping you feel both comfortable and courageous in front of the camera, Jessica helps you create compelling videos that can generate more cash for your business. Best selling author of “Ready, Set, GO Make a Video: 101 YouTube Video Ideas for Your Business” and renowned video marketing and business coaching specialist,

Jessica Brace helps your business leverage the power of video, build a stronger brand, expand your audience and become the “go-to” expert in your field. Jessica offers more than “just a video.” She understands your desire to have your message impact and improve the lives of others. She offers a witty and fun-filled approach to video marketing that takes the stress out of the process. She explains difficult concepts simply, in terms you can readily understand – and apply yourself if you desire. Clients say Jessica’s video shoots are fun, easy, and deliver lucrative results, quickly.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

YouTube Marketing-Jessica Brace

126: Social Media Marketing Tips with Jeff Beale

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Jeff Beale – Mr. Marketology

Getting you social media marketing right will make the difference between wasting your time and turning a profit. So we have a guest today who is serving up delicious social media marketing tips just for you.

Jeff Beale is a driven, passionate and experienced marketing strategist and author. His work is all about helping businesses unlocking their full potential and gain a significant foothold within their own industry – a position that will allow them to finally generate higher converting leads according to the principles of authority marketing.

With such a mindset, Jeff is keen on embracing the most innovative and forward thinking ways for a business to gain massive social exposure, including social media and marketing 2.0 strategies. His refreshing and unique approach managed to stir quite a buzz within the industry: major media outlets such as the Wall Street journal, ABC, CBS and Fox, just to mention a few, covered his work and method.

When not working as a consultant, empowering organizations with the holy grail that is the philosophy of authority marketing, Jeff is also an in-demand speaker who travels the world entertaining and educating audiences, sharing his precious insights.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Social Media Marketing-Jeff Beale

124: Discover The Branding Experience – Mitch Dowell

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Mich Dowell- Branding Experience

What is the branding experience — every interaction between an individual and a tangible or intangible brand artefact can be seen as a brand experience.. is Mitch Dowell is the Founder & Creative Director of Branding Experiences, a marketing, branding and design company in the Baltimore/DC metro area. Mitch started his corporate
marketing career in 1997, working for a variety of startups during the dot.com and postdot.com boom. Among many marketing disciplines, his primary focus is on the initial,
visual branding experience.

“Branding Experiences”, however, is more than a company name, he says it’s a mindset – and one that every small business and underdog brand should adopt. Mitch is here today to help explain what that is all about and how small businesses can leverage that mindset to better make a connection with their target audience.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

The Branding Experience – Mitch Dowell