111: Entrepreneurship – Kathleen Gage is Powered Up

entrepreneurship

Kathleen Gage – Power Up For Profits

Entrepreneurship for me is often about destiny. Listening to your calling and finding a way to build a thriving business around that calling.

Kathleen Gage is the “no-nonsense, common sense” speaker, author, product creation specialist and owner of the highly successful company, “Power Up for Profits.” Kathleen helps entrepreneurs make money online. Kathleen’s clients are driven by making a difference through their own unique voice.

Considered to be one of the nation’s most passionate speakers, Kathleen is known for cutting through the fluff and helping people leave their sob stories behind, so they can stop focusing on the past and start looking toward the future.

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110: Ghostwriting Your Business Book – Derek Lewis

ghostwriting

Derek Lewis – Ghostwriter

Ghostwriting…some people say even The Bard himself had a ghostwriter. At the very least, ghostwriting your business book is becoming a more common reality.

Business ghostwriter Derek Lewis has worked with thought leaders from five continents on books spanning technology, leadership, and economics. His clients work with the International Monetary Fund, SAP, DaimlerChrysler, Walmart, Microsoft, Disney, and the Red Cross. Derek is the author of The Business Book Bible, the authoritative source on how to write a business book. He holds a master’s in economic development and lives in Baton Rouge with his wife and two children.

Contact information: www.dereklewis.com

Ghostwriting Your Business Book with Author Derek Lewis

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

109: Selling A Business with Fred McClimans

selling a business

Fred McClimans on Selling A Business

What is the process of selling a business? Are there lessons to bring form the startup phase that apply to the sale phase of business building. Developing customer loyalty, employee loyalty, paying yourself and setting the wheels in motion to succeed down the road. These are but a few of the “simple” topics my guest today will help us navigate.

Fred McClimans is a business and market advisor, with a diverse background and experience that ranges from startups to executive board rooms and from small businesses to global enterprises.

Fred McClimans is the Managing Director of the McClimans Group, a firm helps businesses uncover and understand the voice of their customers, their competitors and their market, developing business, product and digital marketing strategies that strengthen their brand and market position. Fred is also a Principle in the Intelligist Group, a consultancy that helps develop brands through advocacy and community engagement.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises.  In addition to his work at firms such as Gartner and Ernst & Young, Fred is also a start-up veteran, including the global market intelligence and analyst firm Current Analysis, which he founded in the late 1990’s to provide real-time analysis and insights on trends and events in the digital technology and services markets.

Some of his recent clients include ESPN, where he assisted with social fan engagement strategies, and Clarabridge, a leader in the Customer Experience Management market, where he helped infuse an element of customer-centric understanding into their business and marketing strategy.

You can reach Fred at his blog-site, fredmcclimans.com and follow him onTwitter @fredmcclimans

Selling A Business with Fred McClimans

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

108: Producing a Podcast with Kelly St. Clair

Producing a Podcast

Kelly St. Clair of St. Clair Productions

Producing a podcast is not a time consuming process surrounded by a  technology minefield. Not when you know a podcast producer like Kelly St Clair.

Having spent years honing skills in customer relations and client management in corporate America, Kelly realized her penchant for organization and direction could be paired with her love of internet radio. A longtime friend asked her to partner as a radio producer of her very successful radio program and a new business was born. Kelly has booked very high profile guests for her clients including Arun Ghandi, Lisa Williams, Dr. Lissa Rankin, Chris Hogan of the Dave Ramsey company, and many Hay House authors, to name a few. She has since launched her own production company, St.Clair Productions, and continues to make show hosts’ lives easier with her show production and promotion so all the host needs to do is show up!

Full disclosure, Kelly is the producer of ACT LOCAL Marketing for Small Business and The Boomer’s Ultimate Guide Podcast.

Producing a Podcast with Kelly St. Clair

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

105: How To Become An Author – Kalynn Amadio

How To Become An Author

This is my story of how to become an author. You have heard me speak about the fact that I wrote a book that has not been published yet, mostly because I did the process half-ass backwards. The book I have written titled, “The Boomer’s Ultimate Guide To Social Media” was originally conceived as a self-published book to use as part of my business marketing. Yet the project took on a life of it’s own.

Let me tell you the correct process for writing a non-fiction book. You first have to decide what the book is for. Continue reading

104: The Go Giver Bob Burg

the go giver

Bob Burg, Author of The Go-Giver

A highly sought-after speaker at corporate conferences and entrepreneurial events, Bob Burg is best known as coauthor of the business parable, “The Go-Giver”.  Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money you makes is directly proportional to how many people you serve. And, he is also an unapologetic animal fanatic. Bob has written four books that have sold over 250,000 copies each.

He believes his newest book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.

I asked Bob to give us his 5 principles of Ultimate Influence and to explain the premise of his new book. Do we begin all sales relationships as adversaries? See what Bob Burg, author of The Go Giver has to say on this #ACTLOCALmarketing interview.

Reach Bob here: Burg.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

The Go Giver Author Bob Burg