Tag Archives: content marketing

065: Brand Building and Increasing Sales on TV – John Scherer the Video Professor

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John Scherer: The Video Professor

Today John is a marketing expert who uses TV and the Internet to bring brand awareness to companies, their products, and services as Host of a television show called “Products in the News”.

After 20 years of brand building and sales expertise through his famous “Video Professor” TV advertisements, John was inspired to create an easy and economical way for others to hopefully find television success, too.

John shares with us ways to build our businesses, pitfalls, how to market a product, and in what areas to spend money when having to make tough choices. John will answer the question, “What is the most important thing to know when deciding to start a business?” And he will discuss where to find help and advice you can trust. To learn more about John and his work, visit: http://www.productsinthenews.com

For a special gift: Text the phrase News1 to 77948 and John will send you his eBook free just for listening to the podcast!

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Four words that could make the difference between success or failure. John Scherer the Video…

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064: Copywriter Veronica Drake and The Power of Words

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VeronicaDrake

Copywriting is often overlooked when it comes to running our businesses.  Business owners make great efforts to get the right look and feel for their website but all too often the words they choose to fill it with are less than captivating. Today my guest shares her expert knowledge in the field of copywriting. She specializes in writing copy for heart inspired service based business owners.

Veronica Drake is a Copywriting Consultant with a knack for producing highly effective communication that converts readers into clients. She understands the need for copy to be funny enough and relevant enough so that people keep paying attention. Veronica focuses on inbound and content marketing. Her endless knowledge along with her witty delivery and fun approach to doing business has earned her numerous guest appearances on both radio and TV. To learn more about Veronica and her work, visit: http://veronicadrake.co/

The Power of Words Copywriter Veronica Drake

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Without good copy your website won't convert #podcast interview with Expert @RonnieDrake
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019: Copywriting Tips with Copywriter Kathryn Aragon of Crazy Egg

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Copywriting Tips

Kathryn Aragon

Content is King and a good copywriter is worth their weight in Gold.

This interview on ACT LOCAL is full of strategy and insight and good copywriting tips for your website, email, ebooks and any other written communication created for your ideal audience.

And this guest is worth double her weight in platinum.

Kathryn Aragon is an award-winning copywriter who specializes in social content marketing and high-performance web copy. She is also the creator of the C4 Marketing Method.

She blogs for her own website, KathrynAragon.com, and Crazy Egg, and she develops ebooks and products that help marketers develop new marketing strategies that build engagement and loyalty without taking over their business.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

018: Content Marketing & Corporate Storytelling – Alan Berkson

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Content Marketing

Alan Berkson

Hurricane Sandy has passed and she is the reason my good friend [and really smart dude] Alan Berkson and I had to postpone his November debut on ACT LOCAL!

In this episode #18 Alan and I will be discussing content, context and curation; and the concept of corporate story worlds. You don’t want to miss this episode of ACT LOCAL Marketing.

Alan Berkson is founder and principal at the Intelligist Group, a business strategy advisory service. In a fast-changing economic and technological landscape, he specializes in fostering change within organizations to ensure growth and profitability. Beginning with an in-depth discovery process he applies a system for helping businesses move past blockages, leverage unidentified or underutilized assets, and identify opportunities for growth.

Mr. Berkson is a seasoned leader and innovator with diverse Director, C-Level, and Strategic Consultant experience. He has provided top-tier service to companies from one-person firms to enterprise-level corporations—across Wall Street, the United Nations and Main Street—by wielding his own brand of non-traditional business strategy. Twenty-five years of entrepreneurial experience in a broad range of vertical markets has given him a unique ability to help businesses find their “undiscovered assets.” His greatest successes have been in helping businesses maximize value from their core strengths and by aiding/nudging/cajoling the creative process.

Alan is also recently Director of Strategy and Business Development for Starlight Runner Entertainment. It’s here that he is looking to apply world-class entertainment content development techniques to help organizations tell better stories.

You can find Alan’s blog or follow him on Twitter: @berkson0 to learn more about what he’s up to.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Don’t forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.