Tag Archives: marketing strategy

ALM 162: Your Book Blueprint – Jeremy Jones

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Your Book Blueprint

Jeremy C. Jones – The Book District

Your Book Blueprint is an invention of today’s guest. Jeremy C. Jones is a proud Military veteran who served in Operation Enduring Freedom, family man, and entrepreneur now living in Paradise Valley, Arizona. He is a three-time #1 Best Selling Author on Amazon and has a passion for coaching people to find their greatness, get paid what they are worth, doing what they love every day. He strives to make a positive impact on other people every day. Founder of The Book District, which offers support to aspiring self-published authors and provides a community for published experts. Jeremy co-founded Jones Media Publishing as an efficient way to self-publish using his process called Your Book Blueprint

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Your Book Blueprint –Jeremy Jones

ALM 156: Customer Retention – Carrie Hartunian Smith

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Customer Retention

Carrie Hartunian Smith -Customer Retention

Carrie Hartunian Smith brings a wealth of experience – and tremendous passion – when it comes to impacting businesses. Her success began shortly after joining a start up media company in 1993. Growing the business from $60K a month in revenue to finishing the first year in business with $7mm, the company had explosive growth each year thereafter. After selling the media company in 2007, Carrie was
asked to stay on with the new organization to be an integral part of their aggressive growth strategy, acquiring 5 media companies in under 2 years. Today, Carrie works with business owners and entrepreneurs to develop accelerated growth strategies in highly competitive industries. She creates and executes strategic growth plans, directing integrations and marketing automation, as well as manages projects and establishes benchmarks for success. Her expertise in fostering winning cultures, increased productivity and reducing costs in mission driven environments are just a few of her recognized talents and is a talented and accomplished leader.

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Customer Retention – Carrie Hartunian Smith

ALM 150: Marketing Above the Noise – Linda Popky

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Marketing Above the Noise

Linda Popky – Marketing Above the Noise

Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved with many of the Silicon Valley companies who developed and deployed the technologies that have changed the world over the last twenty-five years, including Sun Microsystems, Cisco Systems, NetApp, PayPal, Plantronics, Autodesk, Applied Materials, and others.
A consultant, speaker, and educator, Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the past president of Women in Consulting and is a member of the Watermark Strategic Development Board. The first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs, Linda has taught marketing at San Francisco State University’s College of Extended Learning, University of California Santa Cruz Extension in Silicon Valley, and West Virginia University’s Integrated Marketing Communications program.
Linda holds an MBA and a BS in Communications from Boston University. Her new book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters¸ was released in March 2015. A classically trained pianist, Linda has also produced Night Songs, a CD of classical piano music.

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Marketing Above the Noise – Linda Popky

149: Shel Horowitz – Guerrilla Marketing to Heal the World

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Guerrilla marketing to heal the world

Shel Horowitz – Green Marketing

For over a decade, Shel Horowitz, “The Transformpreneur,” has been showing business owners how to be more profitable by being green and ethical. Shel shows businesses how to go green affordably and effectively. He show you how to market that green commitment effectively to win new customers, turn those customers into fans, and turn those fans into ambassadors for you. Recently, he’s focused on the profit motive as a powerful tool for turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Shel is an international speaker, transformational business consultant, and the multiple-award-winning author of ten books, including the long-running category bestseller Guerrilla Marketing Goes Green and the brand new Guerrilla Marketing to Heal the World (both co-authored with Jay Conrad Levinson, Father of Guerrilla Marketing).

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Guerrilla Marketing to Heal the World – Shel Horowitz

148: Matt Miller – Vending Machines Business

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vending machines business

Matt Miller – Vending Machines Business

Matt Miller spent the first 9 years of his career as an Air Force pilot, before entering the private sector to work in both the medical device and advertising industries. While a top performer in the corporate world, his long term desire was to be his own boss. A good friend one day mentioned the gum ball vending machines he and his young daughters owned, and that conversation began a 10 year business quest that has brought Matt’s company, School Spirit Vending, to the cutting edge of both the vending and school fundraising industries. Today, School Spirit Vending’s franchising program provides a proven and profitable business system for busy professionals and their families looking to develop secondary income streams, while raising millions of dollars for education at the same time.

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Vending Machines Business – Matt Miller

ALM 142: The New Sales Funnel -Lisa Manyon

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sales funnel

Lisa Manyon -The Business Marketing Architect

Today we’re talking about the sales funnel with expert Lisa Manyon.

Lisa Manyon is “The Business Marketing Architect” a content strategist for mission-driven entrepreneurs and business owners. The creator of The New Marketing Model for Success, Lisa’s “Challenge. Solution. Invitation.™” copywriting and marketing formula has shifted – and is shaping the future of – the way we market today. Her relationship-first approach is friendly, effective and teaches people how to create marketing messages with integrity based on values.

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The New Sales Funnel – Lisa Manyon