069: How To Start A Business with Ellen Rohr

how to start a business

Ellen Rohr

You may be an entrepreneur, but do you really know how to start a business? Ellen Rohr – The Plumber’s Wife turned Business Makeover Expert® – teaches the few things that make all the difference to your business success:  Easy financial clean up, profitable pricing and powerful business planning.  Ellen nearly sank her own family’s plumbing business. Then, she learned how to keep track of the money and make more of it. In turn, she has helped thousands of business owners start, fix and grow their companies.

Ellen is a successful franchisor, helping launch a plumbing franchise to 47 locations and $40 million in sales in under 2 years.  Now, she is the president of Zoom Drain and Sewer, LLC, a new franchise company launching in Summer 2014.  She is a columnist for Huffington Post, PHC News, and a contributor to many business journals and trade magazines.  She provides “in the trenches” insight that business owners can relate to.

Ellen is the author of four business basics books:  Where Did the Money Go?, How Much Should I Charge?, The Bare Bones Biz Plan and The Weekend Biz Plan.

How To Start A Business with Ellen Rohr

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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068: Business Automation – Kimberly Rinaldi Lessons in Joyful Living

business automation

Kimberly Rinaldi

We’ve discussed the importance of business automation to your small business success and growth on the podcast before, but it has been awhile. So I want to set up today’s training and address an underlying cause for not accomplishing this particular training. To help me out today is my special guest Kimberly Rinaldi.

Kimberly Rinaldi is a speaker, author, and radio show host with over 20 years in corporate and business development, and process improvement, Kimberly has created a highly successful coaching practice and now teaches Lessons in Joyful Living through her radio show on the Toginet Talk Radio Network. She believes in empowering others and that through it, you have the ability to break through any and all barriers. Thus allowing you to reach your greatest potential and joyfully step into your life purpose. What used to take weeks, months or even years can now be done in a matter of hours with her programs. To learn more about Kimberly and her work, visit: http://kimberlyrinaldi.com

Business Automation with Kimberly Rinaldi

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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067: Relationship Marketing Strategies To Double Your Business – Katrina Sawa

relationship marketing strategies

Katrina Sawa

Relationship marketing strategies increase customer retention. According to the HBR, a 5% increase in customer retention equals a 25-95% increase in profits. It’s time to put relationship marketing on the front burner of your marketing plan and we have just the guest to help you out.

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  Katrina is the creator of the JumpStart Your Marketing™ System and the author of Love Yourself Successful. She works with motivated entrepreneurs who want to start, grow and market your business the right way from the start. Katrina helps you move faster and more affordably towards your ultimate revenue and professional goals using online and offline marketing strategies, plus she kicks you in the butt to implement it all too! Katrina is a best selling author, energetic speaker and award-winning coach who has been featured on the Oprah and Friends XMRadioNetwork, various other print and online magazines, ABC and TheCW.  She’s also a contributor for numerous women’s business organizations and websites such as the Women Speakers Association and Today’s Innovative Woman. To learn more about Katrina and her work, and to receive 5 free gifts just for listening to this podcast visit: http://www.jumpstartyourmarketing.com/freegifts

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

066: Social Media Marketing with Kelly McCormick Author Outsell Yourself

social media marketing

Kelly McCormick

As a small business owner, it’s often hard to figure out exactly how social media marketing fits into your marketing mix. What social media networking sites should you concentrate on? And how can you determine if your efforts are actually bringing in clients?

Even if, as a small business owner, you are dedicated to social media marketing, how can you turn your small following into revenue? These questions and so much more are covered in this interview with marketing strategist Kelly McCormick.

Kelly McCormick is a Business Growth and Marketing Strategist. She is also the author of the Top Ten Book OutSell Yourself. Kelly has helped hundreds of entrepreneurs and companies to increase their business. She knows how to position and price your products and services to really connect with buyers. She then develops marketing strategies that make sense and money. To learn more about Kelly and her work, visit: OutSellYourself.com.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Social Media Marketing with Kelly McCormick Author Outsell Yourself

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065: Brand Building and Increasing Sales on TV – John Scherer the Video Professor

brand building

John Scherer: The Video Professor

Today John is a marketing expert who uses TV and the Internet to bring brand awareness to companies, their products, and services as Host of a television show called “Products in the News”.

After 20 years of brand building and sales expertise through his famous “Video Professor” TV advertisements, John was inspired to create an easy and economical way for others to hopefully find television success, too.

John shares with us ways to build our businesses, pitfalls, how to market a product, and in what areas to spend money when having to make tough choices. John will answer the question, “What is the most important thing to know when deciding to start a business?” And he will discuss where to find help and advice you can trust. To learn more about John and his work, visit: http://www.productsinthenews.com

For a special gift: Text the phrase News1 to 77948 and John will send you his eBook free just for listening to the podcast!

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

064: Copywriter Veronica Drake and The Power of Words

copywriter

VeronicaDrake

Copywriting is often overlooked when it comes to running our businesses.  Business owners make great efforts to get the right look and feel for their website but all too often the words they choose to fill it with are less than captivating. Today my guest shares her expert knowledge in the field of copywriting. She specializes in writing copy for heart inspired service based business owners.

Veronica Drake is a Copywriting Consultant with a knack for producing highly effective communication that converts readers into clients. She understands the need for copy to be funny enough and relevant enough so that people keep paying attention. Veronica focuses on inbound and content marketing. Her endless knowledge along with her witty delivery and fun approach to doing business has earned her numerous guest appearances on both radio and TV. To learn more about Veronica and her work, visit: http://veronicadrake.co/

The Power of Words Copywriter Veronica Drake

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.