057: New Business Trends 2014 w/ Laurie McCabe

Posted on January 7, 2014 by Kalynn Amadio

Laurie McCabe

It’s a New Year… and in the business world that means new trends. Business is always changing and to keep up, we need an expert to keep us on track. Today on ACT LOCAL we speak with Laurie McCabe about Mobile, the Cloud, and Social Marketing 2014 trends in the Small to Mid-sized business space.

Laurie McCabe brings more than 20 years of experience in the IT industry to her current role at SMB Group. Laurie has built widespread recognition for her capabilities and insights in the small and medium business (SMB) market in several areas, including cloud computing, mobile solutions, business solutions, social networking and collaboration, and managed services.

Prior to SMB Group, Laurie worked in analyst roles as a Partner at Hurwitz & Associates; Vice President of SMB Insights & Solutions at AMI-Partners; and Vice President at Summit Strategies, where her original research of the emerging cloud computing model earned her broad recognition as a thought leader in this area. Laurie’s nine years at Digital Equipment Corporation, including her last role as Director of Market and Competitive Intelligence, provide her with critical experience from the vendor perspective.

Laurie has earned widespread recognition for her insights into small and medium business (SMB) technology adoption, requirements and challenges. She is a 2013, 2012 and 2011 Small Business Influencer Awards Champion a winner of the 2012 SMB 150 Awards, and blogs often at http://lauriemccabe.com/

New Business Trends 2014

SMB Group Top 10 SMB Technology Trends For 2014 download >>

http://www.smb-gr.com/wp-content/uploads/2013/12/12-3-13__2014_Top_Technology_Trends.pdf

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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056: Podcast Expert and Entrepreneur Carol McManus

Posted on November 11, 2013 by Kalynn Amadio

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Carol McManus

Apple just surpassed 1 billion subscriptions for podcasts via its iTunes app! Podcasting is back and taking the world by storm. Maybe you already host a podcast? Maybe you would like to have your own podcast? Some do it for fun, others for business. Podcasting as a Marketing Tool? How does a podcast work? Can I get one of my own? Tune in as these, and many more questions will be answered by my guest this week, my good friend, Carol McManus.

Carol McManus is a self-described recovering corporate executive who left that world in 2007 to start her own business. She grew it quickly with a very limited marketing budget but through the creative and diligent use of social media. Today, she is one of the most sought-after speakers and consultants for businesses and entrepreneurs who aspire to grow their business by using this digital medium as a way to stay in touch with and attract new clients.

Podcast Expert and Entrepreneur

Carol’s approach to social media is grounded in her business experience. She works with clients to determine their business goals, their marketing message, and their ideal target audience. Then and only then, does she recommend the guide in the development, implementation and management of their social media plan to support their business goals. To learn more about Carol and her work, visit: http://www.linkedinlady.com/

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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055: Social Media Strategist Martha Giffen

Posted on November 4, 2013 by Kalynn Amadio

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Martha Giffen

Did you say you wanted more Social Media Strategy? Well okay then. Who am I to deny you? This week on ACT LOCAL Marketing, meet Martha Giffen.

Martha Giffen is the CEO of Best Kind Marketing. She is a Social Media strategist, Business success coach, and author of the Amazon best-seller “Be Social Be Rich.” A former stay-at-home Mom, Martha watched her husband build a lucrative business from the ground up, which fueled the flame in her own heart to become an entrepreneur. With a desire to work from home and be her own “boss,” she jumped right in and never looked back! The rest, as they say, is history!

She has built a highly profitable online business using social networking to connect with “one person at a time.” She has co-authored several best-selling books, produced social media training programs, created motivational audios, and is an engaging and entertaining speaker. A favorite blogger with a large following, Martha dishes out plenty of southern charm as she helps other entrepreneurs build their own profitable online businesses using the backdrop of her own real-life experiences and amazing results to help others achieve their own success.

Social Media Strategist

You can find her at MarthaGiffen.com

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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054: Smart Small Business Marketing Ideas w/ Ally Piper

Posted on October 28, 2013 by Kalynn Amadio

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Ally Piper

My guest this week is my good friend, Ideapreneur^TM and Marketing Director at Brighteyes Creative, Ally Piper. Ally is the creator of the Napkin Note Biz Plan, a simple yet powerful planning system for busy business owners and the founder of BrightIdeasForBiz.com, a blog dedicated to sharing a fresh perspective on running a business on your terms. She has been called a “unique blend of highly creative marketing guru and clear-headed manager of budgets and timeframes” and is known for turning napkin notes into business and marketing plans that bring the big picture into focus with achievable steps and results. Ally regularly consults with small business owners and nonprofit organizations on marketing and business strategy. To learn more about Ally and her work, visit:www.BrightIdeasForBiz.com

Small Business Marketing Ideas

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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053: Direct Marketing Miracles with Marty Marsh

Posted on October 21, 2013 by Kalynn Amadio

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Marty Marsh

Marty Marsh calls himself and the people he serves as their coach/mentor/consultant, soul proprietors. That’s spelled S-O-U-L.

Marty believes that having your own business is the best way to affect positive change in the world and his mission is to enroll 50,000-plus entrepreneurs to start businesses that will ultimately make a positive difference in the lives of the people that they serve, and thereby affect positive change, one client at a time.

He knows the joys and challenges of being self-employed and is a teacher at heart, offering a variety of ways for his clients to get the word out about who they are and what they do through stay-in-touch marketing. He loves working primarily with coaches and other holistic-type professionals to help them define success on their own terms, to create marketing strategies with them that allows them to serve as many clients as they can handle.

Direct Marketing Strategies

Today Kalynn and Marty will be discussing what Stay in Touch Marketing really is and specific tips on what business owners can and should do to get the best return on their marketing investment. They will also be discussing the positives and negatives of email marketing, direct marketing, and other strategies for businesses in this over-communicated world where messaging can get lost.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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052: Small Business Marketing – Out of the Box – B. Michelle Pippin

Posted on October 14, 2013 by Kalynn Amadio

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B Michelle Pippin

There’s certainly no shortage of business “gurus” vying for your attention, promising you full stadiums, dollars while you sleep and other business myths that often lead their clients feeling broke and bummed. But B. Michelle Pippin — the undisputed authority on creating clients for enterprising experts — is committed to doing the opposite and measures her own success by the increase her clients see to their bottom line.

Ruthlessly committed to creating unreasonable results for experts and small business owners all over the country, she founded www.womenwhowow.com, one of the fastest growing business development organizations for women, and has been featured on national and local media outlets giving real world, right now solutions for business owners creating their own success.

Small Business Marketing

Michelle is often described by her clients as relentless, grass-roots, passionate, profit-driven… and sometimes, even worse! But, if your expert business is pregnant with potential, and you are ready to (FINALLY!) give birth to consistent profit that fully leverages your passion and expertise, you’ve got to speak to Michelle!

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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