021: Gratitude Marketing with Lori Saitz of Zen Rabbit

Posted on February 4, 2013 by Kalynn Amadio

Lori Saitz

Sometimes we just don’t say “Thank You” often enough. There have been several marketing books written in recent years about what Gary Vaynerchuk termed “The Thank You Economy”

In episode #21 of ACT LOCAL Marketing, we speak with gratitude marketing expert, Lori Saitz.

Lori Saitz is a nationally recognized expert in using gratitude to boost client retention and increase referral business. She is the founder of Zen Rabbit, which is a concierge type company specializing in “multiplying profits through sweet appreciation”. Lori works with busy professionals to make it easy for them to keep more of their customers for longer by saying thank you to them. What’s become known as The Gratitude Cookie™ is the main tool used to do that.

Lori’s reputation for going above and beyond on behalf of her clients is well known. She has more than 20 years of experience in marketing and communications. Immediately prior to launching Zen Rabbit, Lori worked as a radio personality in the West Palm Beach and Treasure Coast markets. She has served as a pre-GED teacher and an adult literacy tutor and is a strong proponent for increasing literacy worldwide.

In addition to running Zen Rabbit, she coaches start up food entrepreneurs. In her “spare” time, you can find her at the gym or the library or seeking new finds in clothes or gourmet foods.

Contact Lori at ZenRabbit.com and on Facebook at Facebook.com/ZenRabbit

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Don’t forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

001: Social Media Marketing Strategy – 5 Secrets of Digital Marketing

Posted on August 6, 2012 by Kalynn Amadio

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Social Media Ninja

Host Kalynn Amadio shares her 5 Secrets for building a successful social media marketing strategy for small business in the 21st century. Learn the answer to the question, “What is marketing?” in this age of digital media, video, mobile texts and smart phones. Insights you can use for local business marketing in the express lane.

Contact Kalynn with your questions on how to be more successful in your small business marketing by emailing them to ask@actlocalmarketing.com and she will be happy to help you out each week.

5 Secrets of a Social Media Ninja

ACT LOCAL Marketing Podcast

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Posted on July 30, 2012 by Kalynn Amadio

Kalynn Amadio – Host ACT LOCAL Marketing for Small Business Podcast

Each week, ACT LOCAL Marketing for Small Business podcast guides small business entrepreneurs through building a bridge between traditional direct local marketing channels and the more complex world of digital marketing for small business. Listeners get a clear understanding of how to grow their existing business with social media, video, mobile technology and more, without breaking the bank.

If you’ve worried about how to ﬁnd the ideal customer or how to reach a different demographic, you’re not alone. If business just isn’t as good as it used to be or the competition seems to have the upper hand, it’s not too late to make some changes to your current local marketing strategies. Let Kalynn help your business and your community by sharing the techniques and resources she uses with her personal clients to effectively market any local business online.

Busy entrepreneurs listen to ACT LOCAL Marketing podcast for more ideas, more understanding and more knowledge about WHY and HOW harnessing the Internet gives them the power to bring their business to the next level.

ACT LOCAL Marketing Podcast

To reach Kalynn, follow any of the social media icons at right to connect on Facebook, Twitter, LinkedIn, Pinterest, Google Plus or YouTube. Her personal blog shares insights about local marketing and building the bridge between traditional direct marketing and the new frontiers of online, digital marketing.