122: Search Engine Optimization- Jeremy Pound

Search Engine Optimization

Jeremy Pound- Search Engine Optimization

Search Engine Optimization, contrary to the thoughts of many experts, is still important. Google’s new mobile-friendly update is proof that ignoring SEO over the last few years was a mistake.

Jeremy Pound is the co-founder and CEO of Juicy Results, the Internet marketing agency for the Fortune Five Million. In the last decade Jeremy has helped craft and implement online marketing strategies for countless companies, ranging in size from the smallest of businesses to Fortune 100 companies. Today, he works closely with sales teams and marketing executives to generate ready-to-buy leads using an array of Internet marketing strategies.

Contact Jeremy: juicyresults.com

Here is the link to get a 30% discount on The Bootstrapper’s Guide To SEO compliments of Jeremy. Use the special promocode: earlyadopter

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Search Engine Optimization- Jeremy Pound

120: New Business Next Steps-Ed Goodman

New Business Next Steps

Ed Goodman-New Business Next Steps

One of my favorite ways to learn is through examples. That is what I believe is so important about this episode guest’s book, New Business, Next Steps.

Ed Goodman is a business start-up mentor who’s worked with over 10,000 start-ups to successfully build their knowledge of financial management, social media, networking and more. Through independent consultancy and mentoring, along with aligned partnerships, he has worked with multinational corporations including Barclays, Google, Sage, Intuit and more. In 2012, Ed co-founded the Cambridge Business Lounge, a co-working space and support hub for start-ups and small businesses in the historic and beautiful city of Cambridge, UK. He also regularly blogs on small business topics, as well as being a contributor on the BBC, podcasts as well as other established business blogs. January 2015 saw the release of Ed’s first book “New Business, Next Steps – The All In One Guide to Managing, Marketing and Growing Your Small Business.”

Contact Ed: cambridgebusinesslounge.com
Tweet Ed: @EdAGoodman

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

New Business Next Steps–Ed Goodman

110: Ghostwriting Your Business Book – Derek Lewis

ghostwriting

Derek Lewis – Ghostwriter

Ghostwriting…some people say even The Bard himself had a ghostwriter. At the very least, ghostwriting your business book is becoming a more common reality.

Business ghostwriter Derek Lewis has worked with thought leaders from five continents on books spanning technology, leadership, and economics. His clients work with the International Monetary Fund, SAP, DaimlerChrysler, Walmart, Microsoft, Disney, and the Red Cross. Derek is the author of The Business Book Bible, the authoritative source on how to write a business book. He holds a master’s in economic development and lives in Baton Rouge with his wife and two children.

Contact information: www.dereklewis.com

Ghostwriting Your Business Book with Author Derek Lewis

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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109: Selling A Business with Fred McClimans

selling a business

Fred McClimans on Selling A Business

What is the process of selling a business? Are there lessons to bring form the startup phase that apply to the sale phase of business building. Developing customer loyalty, employee loyalty, paying yourself and setting the wheels in motion to succeed down the road. These are but a few of the “simple” topics my guest today will help us navigate.

Fred McClimans is a business and market advisor, with a diverse background and experience that ranges from startups to executive board rooms and from small businesses to global enterprises.

Fred McClimans is the Managing Director of the McClimans Group, a firm helps businesses uncover and understand the voice of their customers, their competitors and their market, developing business, product and digital marketing strategies that strengthen their brand and market position. Fred is also a Principle in the Intelligist Group, a consultancy that helps develop brands through advocacy and community engagement.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises.  In addition to his work at firms such as Gartner and Ernst & Young, Fred is also a start-up veteran, including the global market intelligence and analyst firm Current Analysis, which he founded in the late 1990’s to provide real-time analysis and insights on trends and events in the digital technology and services markets.

Some of his recent clients include ESPN, where he assisted with social fan engagement strategies, and Clarabridge, a leader in the Customer Experience Management market, where he helped infuse an element of customer-centric understanding into their business and marketing strategy.

You can reach Fred at his blog-site, fredmcclimans.com and follow him onTwitter @fredmcclimans

Selling A Business with Fred McClimans

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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108: Producing a Podcast with Kelly St. Clair

Producing a Podcast

Kelly St. Clair of St. Clair Productions

Producing a podcast is not a time consuming process surrounded by a  technology minefield. Not when you know a podcast producer like Kelly St Clair.

Having spent years honing skills in customer relations and client management in corporate America, Kelly realized her penchant for organization and direction could be paired with her love of internet radio. A longtime friend asked her to partner as a radio producer of her very successful radio program and a new business was born. Kelly has booked very high profile guests for her clients including Arun Ghandi, Lisa Williams, Dr. Lissa Rankin, Chris Hogan of the Dave Ramsey company, and many Hay House authors, to name a few. She has since launched her own production company, St.Clair Productions, and continues to make show hosts’ lives easier with her show production and promotion so all the host needs to do is show up!

Full disclosure, Kelly is the producer of ACT LOCAL Marketing for Small Business and The Boomer’s Ultimate Guide Podcast.

Producing a Podcast with Kelly St. Clair

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

107: Ghostwriting Books with Julie Anne Eason

Ghostwritng Books

Julie Anne Eason – Ghostwriter

Ghostwriting books was not how she began her professional career.

Julie Anne Eason has been a professional writer for over 20 years. After figuring out that fiction writing wasn’t for her, she turned to freelance journalism and copywriting for a living. As technology advanced, she witnessed the balance of power in the publishing industry shift. Once the big New York publishers held all the cards. Writers were “lucky” if they could land an agent or a book contract. But now individuals are taking the initiative and writing, publishing, and marketing their own books without the need for an agent or publisher to give them a chance — which means that finally businesses, non-profits, and entrepreneurs can take advantage of the amazing power of books.

Today she ghostwrites full-length books for entrepreneurs, speakers, coaches, CEOs, and other business people who want to expand their reach and build their brands. And most recently she has combined her love for marketing and writing to create The Successful Author Podcast, where she interviews book industry experts on writing, publishing, and marketing books.

Ghostwriting Books with Julie Anne Eason

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.