048: Google Plus Marketing Strategy – Stephan Hovnanian

Posted on September 16, 2013 by Kalynn Amadio

Stephan Hovnanian

Listen in this week as my guest takes us gracefully into the world of Google+ . He gives great advice on setup, hangouts, circles, and the difference between personal and business use. This is a start to your Google Plus marketing strategy which will become more and more important in your overall online marketing plan.

Stephan Hovnanian is the creator of Shovi Websites, a website design and email marketing company located outside Boston. He spends his days managing websites and staying up to speed with all the latest trends across the web so you don’t have to. But more importantly, he communicates how to use those trends to your own specific business goals, so in the end, you build a better, smarter web presence. He has been on Google+ actively for about a year and works with small businesses and brands to help make Google+ part of their content marketing and social strategy.

Google Plus Marketing Strategy

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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047: Green Marketing Strategies with Shel Horowitz

Posted on September 9, 2013 by Kalynn Amadio

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Shel Horowitz

It’s not easy being green but Green marketing consultant and copywriter Shel Horowitz specializes in strategies and materials to reach green, socially conscious consumers with marketing that has THEM calling YOU. Active in the green world AND the marketing world for more than 40 years, he writes the internationally syndicated monthly column Green And Profitable. His eighth book is Guerrilla Marketing Goes Green.

To learn more about Shel and his work, visit: http://greenandprofitable.com/

Green Marketing Strategies

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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046: Building a Brand Online with Goddess Ande Lyons

Posted on September 2, 2013 by Kalynn Amadio

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Ande Lyons

This week I will be welcoming my friend Ande Lyons. She has a very interesting brand called Bring Back Desire, and she’s been enacting a plan to use social media to build that brand, VERY successfully. We’re going to be speaking about how she did it, so you can use her great tactics to put your brand on the map.

Ande Lyons is the founder and CEO of Bring Back Desire – a playful, tasteful website where women from around the world are rediscovering sensual pleasure and intimacy.

Her passion for bringing increased intimacy to others stems from her own 26-year relationship with her darling husband. Through conceiving past the age of 35, too touched out by toddlers, several business start ups, health challenges, financial turmoil, 5 moves in 9 years, teens and menopause – Ande was committed to keeping the spark alive in her marriage. She spent years culling through stories, products, toys and relationship reference materials to find the best of the best in each of these categories. In the tradition of Betty White wink-and-a-nod humor and Erma Bombeck kitchen table conversation style, Ande shares her resources through Bring Back Desire.

Building a Brand Online

Ande’s business career spans over twenty-five years in executive level management, private banking, and entrepreneurial ventures. She is an experienced and passionate entrepreneur with several successful companies to her credit. After earning her MBA from Simmons School of Management Ande became a private banker, but she soon realized she needed to pursue her real passion: starting small businesses that can grow into big businesses. To learn more about Ande and her work, visit: http://www.bringbackdesire.com/

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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045: Small Business Marketing Strategies – Buzz Booster

Posted on August 26, 2013 by Kalynn Amadio

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The Boyayans

My guests, this week, are Shahar Boyayan and her daughter Nash. Together they founded of Buzz Booster, a mother-daughter operated small business marketing training company that specializes in innovative marketing strategies for small business owners. Their mission is to help business owners and entrepreneurs achieve long lasting prosperity. They know what it takes to build a business from scratch and have helped hundreds of businesses grow. Join us LIVE at 9am ET and learn how to apply their proven techniques in your business. To learn more about Shahar and Nash, visit: http://www.buzzbooster.com

Small Business Marketing Strategies

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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044: Local Reputation Management w/ Laurie Hurley

Posted on August 19, 2013 by Kalynn Amadio

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Laurie Hurley

Laurie Hurley has been an entrepreneur since 1998. Consulting, mentoring and coaching social media marketing is her passion! Laurie teaches you how to balance and complement your online marketing efforts with your face to face networking for maximum exposure to your Target Market and potential customers.

Recently, Laurie partnered with a new startup called RateDiary, an online reputation company based in Simi Valley, CA. She is a firm believer that testimonials and managing your online reputation is a huge part of the social media universe, which can impact one’s business positively, if utilized correctly. To learn more about Laurie and her work, visit: www.RateDiary.com

Local Reputation Management

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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043: Email Marketing Best Practices BEN Founder Charlie McDermott

Posted on August 5, 2013 by Kalynn Amadio

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Charlie McDermott

Speaker, author, and founder of the Business & Entrepreneur Network, Charlie McDermott helps small business owners clear the path to building valuable, scalable and… sellable businesses via automation and the creation of direct response marketing assets.

Charlie started his first business as a college student at West Chester University located in Pennsylvania, and grew it into an 8-figure health club empire. Twenty-two years later he sold that business to focus his marketing expertise on Hollywood where he used over twenty different forms of media to break through the clutter and land his son acting roles in feature films and television shows including, The Office, Private Practice, Medium, and a full-time gig as Axl Heck on the hit ABC comedy, “The Middle”. To learn more about Charlie and his work, visit:www.AutomationEqualsProfit.com

Email Marketing Best Practices

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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Marketo PDF automation check sheet mentioned during the show is available here.