042: Jeanius Social Media Marketing Plan with Jean Scally

Posted on July 29, 2013 by Kalynn Amadio

Jean Scally

The New Rules of Marketing Can Kill Your
Business If You Don’t Know Them

97% of all consumers use online media to research products or services. That includes videos, search engines, social media, and mobile web technologies. If you think that this is something that only “young people” use, you are wrong! Most of the buying public now uses them to make purchasing decisions.

The marketing paradigm has shifted from one-way “push” messaging to social media, which is a multi-point conversation. These conversations are happening online… whether you participate or not. If you haven’t adapted your strategy, you will be left behind.

Whether you need to build a list, or grow a loyal fan base-there’s a Jeanius solution for you. My guest and I will discuss custom marketing plans to take advantage of cutting-edge social media, lead capture, and automated response systems.

Social Media Marketing Plan

Jean Scally is a best-selling author, internationally recognized marketing strategist, exciting trainer, and dynamic speaker. Jean has been working with technology and business for more than 20 years. Today, she is the creative force behind Jeanius Marketing, a technology-savvy marketing firm based in Southern California and with clients around the globe. Jean specializes in on-line and off-line marketing that generates an unprecedented amount of exposure for her clients resulting in a steady stream of customers, and significant growth in both new and repeat sales. To learn more about Jean and her work, visit:http://jeanius-marketing.com/index.html

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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041: Relationship Marketing with Cheri Martin

Posted on July 15, 2013 by Kalynn Amadio

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Cheri Martin

This week, my guest and I discuss relationship marketing and social networking online, including some of the whys and what-fors. At times, business networking is not easy or comfortable for many, however, it’s important to remember it is simply networking. Although certain people gravitate toward online networking because there is less to worry about if you’re shy, you really need to understand how to make it work for you.

Cheri Martin is a Social Networking Visionary with 15 years of online marketing experience and is co-founder of WCN Interactive, a Social Business Marketing and Coaching company, and is always eager to share her expertise with others through training, coaching ,and speaking of how to utilize the various social networking sites to attract more business, excel in Social Media, and grow their vision. Cheri launched www.TheGPSAcademy.com , an online Social Business learning center, in January 2012 with internationally respected Leadership Expert, John C. Maxwell’s Team..

Relationship Marketing

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

035: Social Media for SEO Strategies for Impact – Deon Douglas

Posted on June 3, 2013 by Kalynn Amadio

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Today we’re talking about the importance of Social Media for SEO and how Social Media impacts e-commerce with Deon Douglas. Deon is the co-founder and a partner at the boutique digital marketing agency, Thinking Giant located in New York City. For 12 years Deon and Thinking Giant have worked with brands building their online presence and marketing. Deon oversees all of the Social Media Marketing, Search Engine Marketing, Website Design & Development and Email Marketing coming from Thinking Giant. He’s also produced and directed photo and video shoots.

He and his company have worked with large and small brands alike over the past 12 years. Brands like:

Level One Vodka
Absolut Vodka
GoodWoodNYC
Sci Fi Channel
Jamaica Tourist Board
191 Unlimited
Soul Seeka Clothing

Deon and I will also be talking about the emerging trends in social media.

Contact Deon and Thinking Giant at www.ThinkingGiant.com or phone them at 646.216.8944

Social Media for SEO Strategies for Impact

Don’t miss this episode of ACT LOCAL Marketing for Small Business.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

030: Social Media Law – Kyle-Beth Hilfer Law

Posted on April 8, 2013 by Kalynn Amadio

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Kyle Beth Hilfer

You cannot get away from social media. It is mainstream media. It is the now and the future of businesses. Content is king, but it can be risky if you do not know the laws of social media. My guest this week, Kyle-Beth Hilfer, Esq., will share all the legal aspects of IP online, posting on Facebook, Twitter, LinkedIn, and other social media modalities, along with website content. It is not a free for all out there. There is actually social media law and legal risks for businesses who do not comply. If you are using social media, you do not want to miss this show.

For over twenty years, Kyle-Beth Hilfer has provided legal services to advertising, marketing, promotions, intellectual property, and new media clients. Kyle-Beth’s hallmark is her ability to integrate her clients’ business goals into practical, innovative legal solutions.Representing individuals and companies of all sizes, Kyle-Beth offers thorough and comprehensive legal advice to promote her clients’ business interests. Her diligence, acumen, and creativity ensure clients’ competitive edge in today’s demanding and volatile business world. She understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues.

Social Media Law

Kyle-Beth regularly advises on specific marketing techniques, including sweepstakes, contests, premiums, rebates, and loyalty programs. Kyle-Beth works collaboratively with marketing professionals to reduce legal risk while accomplishing her clients’ creative goals. Whether launching an advertising campaign, publishing a catalog, spearheading a social media campaign or running a sweepstakes, clients turn to Kyle-Beth early in the development process as a critical member of their team. They value her keen attention to detail, comprehensive knowledge of advertising laws, and clearly drafted documents. Kyle-Beth ensures legal compliance so that clients can focus on disseminating their brands’ messages.

Education

Yale College (B.A., summa cum laude, Phi Beta Kappa)
Harvard Law School (J.D., cum laude)

To learn more about Kyle-Beth and her law practice, visit: http://kbhilferlaw.com. Be sure to read her blog in the “News” tab.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

011: The Digital Arts Experience with Rob Kissner

Posted on October 22, 2012 by Kalynn Amadio

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Rob Kissner

On Episode #11 Rob Kissner of The Digital Arts Experience is my guest on ACT LOCAL Marketing.

From Babyboomers to tweens, technology is an ever growing component of our daily lives and digital literacy across all generations will be the key to productive communication.

The Digital Arts Experience is a learning center focused on Digital Arts and Personal Technology. We pride ourselves on creating a unique, collaborative and, most of all, fun environment in which our students learn hands on with the most up-to-date software and technology. Sign up today to Master the Digital World. Our goal is to provide a unique experience from the moment you walk through our doors until the moment you leave.

Rob and Kalynn will discuss how the DAE markets their service based business as well as the important education that they offer to their community in promoting digital literacy.

Website: www.thedae.com Contact: 914-644-8100 Twitter: @thedaexperience

Tweet me during the show @kalynnamadio and use the

hashtag #ACTLOCALMarketing to join the conversation.

009: Local Business Marketing – Linda Rey of Rey Insurance

Posted on October 8, 2012 by Kalynn Amadio

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Linda Rey

Local business marketing is a special thing. A Local Business is more than just a provider of goods or services, it’s part of the community. Many local small business owners who enjoyed tremendous success for decades found themselves struggling when technology made the marketplace global for everyone.

Meet Linda Rey, Insurance Agent and Principal at family owned Rey Insurance Agency, Inc. in Sleepy Hollow, NY. As part of her local business marketing efforts, Linda uses social media with REAL results! And she will share with us how she did it and the difference she has seen in her business as a result.

Linda has worked in the insurance profession since 1985 where she began her career working in the family business. She’s followed in her father’s footsteps, Francisco Rey, who started in the business in 1965. Francisco, first-generation American, was also born and raised in Sleepy Hollow after his parents emigrated from Spain in 1939. Her sister, Laura Rey Iannarelli, is also in the business and started in 1995.

Rey Insurance Agency seeks to provide comprehensive insurance solutions through a consultative approach to not only protect assets but also offer peace of mind. They translate the values of a family-owned and operated business to create a comfortable and trustworthy venue for businesses, individuals and families.

Linda was named 2010 Outstanding Member of the Year by the Sleepy Hollow Chamber of Commerce for her assistance in starting and growing their networking events.

Linda has been named the 2006 Emerging Leader for the American Association of University Woman (AAUW) Westchester Branch where she also chartered the first Business Interest Group, “Busine$$ 2 Busine$$ Networking”.

Linda was honored as the 2005 Business Woman of the Year by the Westchester Hispanic Chamber of Commerce.

Rey Insurance has been featured in Fortune Small Business, The Insurance Journal, Journal News, Westchester Business Journal, Westchester Magazine’s 914Inc as well as various community publications including The Examiner & Hudson Independent. Rey Insurance also was recognized as one of the 5 Star Auto & Home Insurance Agencies in Westchester County by Westchester Magazine for 2010, 2011 and 2012.

Linda was a weekly paid contributor to the Equifax Finance Blog from May, 2010 to May, 2012.

Rey Insurance is proudly active on Facebook, Twitter and Linkedin.

Contact: www.ReyInsurance.com Twitter: @ReyInsurance Phone: (914) 631-7628

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.