018: Content Marketing & Corporate Storytelling – Alan Berkson

Content Marketing

Alan Berkson

Hurricane Sandy has passed and she is the reason my good friend [and really smart dude] Alan Berkson and I had to postpone his November debut on ACT LOCAL!

In this episode #18 Alan and I will be discussing content, context and curation; and the concept of corporate story worlds. You don’t want to miss this episode of ACT LOCAL Marketing.

Alan Berkson is founder and principal at the Intelligist Group, a business strategy advisory service. In a fast-changing economic and technological landscape, he specializes in fostering change within organizations to ensure growth and profitability. Beginning with an in-depth discovery process he applies a system for helping businesses move past blockages, leverage unidentified or underutilized assets, and identify opportunities for growth.

Mr. Berkson is a seasoned leader and innovator with diverse Director, C-Level, and Strategic Consultant experience. He has provided top-tier service to companies from one-person firms to enterprise-level corporations—across Wall Street, the United Nations and Main Street—by wielding his own brand of non-traditional business strategy. Twenty-five years of entrepreneurial experience in a broad range of vertical markets has given him a unique ability to help businesses find their “undiscovered assets.” His greatest successes have been in helping businesses maximize value from their core strengths and by aiding/nudging/cajoling the creative process.

Alan is also recently Director of Strategy and Business Development for Starlight Runner Entertainment. It’s here that he is looking to apply world-class entertainment content development techniques to help organizations tell better stories.

You can find Alan’s blog or follow him on Twitter: @berkson0 to learn more about what he’s up to.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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