Category Archives: Content

137: Content Marketing Strategies -Tom Schwab

Posted on by
Reply

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Content Marketing Strategies

Tom Schwab -Content Marketing Strategies

Content marketing strategies are abundant but do you know what works best for your business? Welcome Tom Schwab to the rescue!

Tom Schwab knows how to build an online business with an Inbound Strategy. He led the growth of Goodbye Crutches, a Direct to Patient Private Pay eCommerce Business, from a regional player to a national leader in under 3 years. An expert in Inbound Marketing, Tom helps high potential small companies sell better than Amazon by using an Inbound Strategy.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Content Marketing Strategies with Tom Schwab

110: Ghostwriting Your Business Book – Derek Lewis

Posted on by
Reply

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

ghostwriting

Derek Lewis – Ghostwriter

Ghostwriting…some people say even The Bard himself had a ghostwriter. At the very least, ghostwriting your business book is becoming a more common reality.

Business ghostwriter Derek Lewis has worked with thought leaders from five continents on books spanning technology, leadership, and economics. His clients work with the International Monetary Fund, SAP, DaimlerChrysler, Walmart, Microsoft, Disney, and the Red Cross. Derek is the author of The Business Book Bible, the authoritative source on how to write a business book. He holds a master’s in economic development and lives in Baton Rouge with his wife and two children.

Contact information: www.dereklewis.com

Ghostwriting Your Business Book with Author Derek Lewis

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

097: Creative Copywriting Tips with Michele PW

Posted on by
Reply

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

copywriting tips

Michele PW

Need some creative copywriting tips to help your brand stand out? Perfect! I have just the guest for you today on ACT LOCAL.

Considered one of the hottest marketing strategists today, Michele PW has a reputation for crafting promotional materials and creating marketing campaigns that get results. She is the owner and founder of Michele PW/Creative Concepts and Copywriting LLC, which is the premiere international direct response copywriting and marketing company around. She’s also a national speaker and author, plus her client list reads like the “Who’s Who” list of Internet marketing.

Website MichellePW.com

Creative Copywriting Tips with Michele PW

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

094: Writing Good Copy with Lisa Manyon

Posted on by
Reply

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

writing good copy

Lisa Manyon

Writing good copy means getting clear on your marketing message and is probably one of the biggest problems a new business owner faces.

Lisa Manyon is “The Business Marketing Architect” a content strategist for mission-driven entrepreneurs and business owners. The creator of The New Marketing Model for Success, Lisa’s “Challenge. Solution. Invitation.™” copywriting and marketing formula has shifted – and is shaping the future of – the way we market today. Her relationship-first approach is friendly, effective and teaches people how to create marketing messages with integrity based on values.

Her philosophies have been featured in Inc. Magazine and alongside visionaries Richard Branson, Jessica Jackley, Arianna Huffington and B Corporations like Ben and Jerry’s in the bestselling books Wonder Women: How Western Women Will Save The World and Engage: Your Step by Step Guide to Creating a Workplace that You, Your Co-workers and Your Customers Love!

Website WriteOnCreative.com

Writing Good Copy with Lisa Manyon

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

082: The Queen of Copywriting – Beverly Bergman

Posted on by
Reply

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Copywriting

Beverly Berman

Good copywriting can be the single most important component to high conversion rates. Knowing how to write benefits rather than features is problem every rookie stumbles over, but I have a solution for you today.

Beverly, a.k.a. The Queen of Copywriting, is an award-winning twenty-year veteran in the marketing industry who blends her incomparable understanding of exactly what your clients need to hear in order to make a buying decision, with an amazing talent for creating compelling marketing messages for her clients worldwide. She is considered one of the top direct-response copywriters in her field today, with an opt-in page that consistently pulls a 77% click-through rate. She focuses on helping companies to unearth and optimize the right keywords and get higher conversions that allow them to work with more of their ideal clients, so they make more money and have more fun doing it!

Exploring what was working and not working in her business and her life, led Beverly on a path where she chose to be more open and vulnerable — and to quote her favorite Robert Frost poem, “…and that has made all the difference.” To learn more about Beverly and her copywriting work, visit: www.TurningCopyIntoGold.com

The Queen of Copywriting – Beverly Bergman

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

064: Copywriter Veronica Drake and The Power of Words

Posted on by
Reply

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

copywriter

VeronicaDrake

Copywriting is often overlooked when it comes to running our businesses.  Business owners make great efforts to get the right look and feel for their website but all too often the words they choose to fill it with are less than captivating. Today my guest shares her expert knowledge in the field of copywriting. She specializes in writing copy for heart inspired service based business owners.

Veronica Drake is a Copywriting Consultant with a knack for producing highly effective communication that converts readers into clients. She understands the need for copy to be funny enough and relevant enough so that people keep paying attention. Veronica focuses on inbound and content marketing. Her endless knowledge along with her witty delivery and fun approach to doing business has earned her numerous guest appearances on both radio and TV. To learn more about Veronica and her work, visit: http://veronicadrake.co/

The Power of Words Copywriter Veronica Drake

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Without good copy your website won't convert #podcast interview with Expert @RonnieDrake
Click To Tweet