082: The Queen of Copywriting – Beverly Bergman


Beverly Berman

Good copywriting can be the single most important component to high conversion rates. Knowing how to write benefits rather than features is problem every rookie stumbles over, but I have a solution for you today.

Beverly, a.k.a. The Queen of Copywriting, is an award-winning twenty-year veteran in the marketing industry who blends her incomparable understanding of exactly what your clients need to hear in order to make a buying decision, with an amazing talent for creating compelling marketing messages for her clients worldwide. She is considered one of the top direct-response copywriters in her field today, with an opt-in page that consistently pulls a 77% click-through rate. She focuses on helping companies to unearth and optimize the right keywords and get higher conversions that allow them to work with more of their ideal clients, so they make more money and have more fun doing it!

Exploring what was working and not working in her business and her life, led Beverly on a path where she chose to be more open and vulnerable — and to quote her favorite Robert Frost poem, “…and that has made all the difference.” To learn more about Beverly and her copywriting work, visit: www.TurningCopyIntoGold.com

The Queen of Copywriting – Beverly Bergman

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015: Choosing a Web Designer with Jann Mirchandani of Marketing Cafe

Choosing a Web Designer

Jann Mirchandani

Unfortunately, this show had to be postponed due to Hurricane Sandy which struck the shores of NY the day I was to interview Jann. But now she’s with us and we’re ready to talk about choosing a web designer.

Jann Mirchandani is the principal and creative engine behind Marketing Café. Jann is an award-winning website designer specializing in online marketing strategy and implementation for small and mid-sized businesses and nonprofits. Jann marries her 20-plus years of marketing experience with the technical expertise to execute online marketing strategies for the real world.
Her industry expertise spans the financial sector, human resources and executive recruiting and non-profit. She is a frequent speaker to business groups on leveraging social media and inbound marketing. She is a Board Member of the Advertising Club of Westchester and has previously served on the board of AAUW New York State. Marketing Café is a certified woman-owned business.

I look forward to interviewing Jann who is a true local business owner in the best sense of the word. She works within her community helping other local businesses market online while building a bridge to more traditional marketing media. She will have great insights to share with us.

Contact: WestchesterMarketingCafe.com Phone: 914-806-7720

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.