Category Archives: Online Marketing

ALM 154: Marketing Tools – Joshua Latimer

Posted on by
Reply

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

marketing tools

Joshua Latimer – Marketing Tools

Joshua left his “safe and secure” job as a banker for JP Morgan Chase to start a cleaning business at the age of 25, while his wife was pregnant with their first child. Joshua wanted to build a local business, while creating time and freedom for himself and his family.
He grew the business until it was generating over $150,000 a month in revenue and then sold it to a national buyer. During the last two years that he owned his company, he only worked 5 hours / week on the business, but it still grew at 35% per year. Joshua is passionate about business systems and how they can change your life. When Joshua sold his company, he moved to Costa Rica where he now runs his two internet based businesses with a small team of professionals from all over the world.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Marketing Tools – Joshua Latimer

ALM 153: New Marketing Strategies – Kevin Donlin

Posted on by
Reply

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

new marketing strategies

Kevin Donlin -Marketing Multipliers

Kevin Donlin has been called an “accidental pioneer” of online marketing, having sold one of the first ebooks on Usenet in 1994. From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since then, he’s written or co-written 4 books, and been a marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with online marketing and direct mail. He’s been interviewed by ABC-TV, Fox and NBC News, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including the forthcoming book, “Marketing Multipliers.”

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

New Marketing Strategies – Kevin Donlin

ALM 150: Marketing Above the Noise – Linda Popky

Posted on by
1

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Marketing Above the Noise

Linda Popky – Marketing Above the Noise

Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved with many of the Silicon Valley companies who developed and deployed the technologies that have changed the world over the last twenty-five years, including Sun Microsystems, Cisco Systems, NetApp, PayPal, Plantronics, Autodesk, Applied Materials, and others.
A consultant, speaker, and educator, Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the past president of Women in Consulting and is a member of the Watermark Strategic Development Board. The first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs, Linda has taught marketing at San Francisco State University’s College of Extended Learning, University of California Santa Cruz Extension in Silicon Valley, and West Virginia University’s Integrated Marketing Communications program.
Linda holds an MBA and a BS in Communications from Boston University. Her new book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters¸ was released in March 2015. A classically trained pianist, Linda has also produced Night Songs, a CD of classical piano music.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Marketing Above the Noise – Linda Popky

149: Shel Horowitz – Guerrilla Marketing to Heal the World

Posted on by
Reply

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Guerrilla marketing to heal the world

Shel Horowitz – Green Marketing

For over a decade, Shel Horowitz, “The Transformpreneur,” has been showing business owners how to be more profitable by being green and ethical. Shel shows businesses how to go green affordably and effectively. He show you how to market that green commitment effectively to win new customers, turn those customers into fans, and turn those fans into ambassadors for you. Recently, he’s focused on the profit motive as a powerful tool for turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Shel is an international speaker, transformational business consultant, and the multiple-award-winning author of ten books, including the long-running category bestseller Guerrilla Marketing Goes Green and the brand new Guerrilla Marketing to Heal the World (both co-authored with Jay Conrad Levinson, Father of Guerrilla Marketing).

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Guerrilla Marketing to Heal the World – Shel Horowitz

145: Google Local In Your Marketing – Stephen Christopher

Posted on by
Reply

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

google local

Stephen Christopher – Seequs Marketing

Google Local reviews and directory listings continue to be a huge force in online marketing. I’ve said it before, ignore the Google at your own peril. But I do have some help for you today.

Stephen Christopher is the CEO of Seequs Marketing Technologies, an organic web marketing firm based in Denver, CO. He has owned and started several businesses in the last decade, one of which failed leaving him over $100k in debt. But, from that failure came some of the greatest learning experiences about running a business and since then he has owned and operated multiple businesses, including two different award winning online marketing companies.

Stephen’s primary objective in life is to selflessly add value to others and help business owners achieve success beyond their wildest dreams. He is an avid study of personal and professional development, a professional speaker, and a personal and business coach. He believes that business owners should focus on starting a revolution in their market-place and not just starting or running a business!

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Google Local In Your Marketing – Stephen Christopher

136: Salsa Crazy – Evan Margolin

Posted on by
Reply

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

salsa crazy

Evan Margolin – Salsa Crazy

Evan Margolin isn’t crazy, he’s Salsa Crazy! A true entrepreneur with a unique approach to Amazon selling is my guest on this episode of ACT LOCAL Marketing for Small Business.

Evan Margolin, host of the Sellers Gone Wild podcast, is a serial entrepreneur with over 20 years experience in Internet marketing, online selling and salsa dancing! Evan completed law school 20 years ago and started a video game company, which he then sold and became the company’s Director of Development for the next 10 years. When he decided to break free from his golden handcuffs in 2001, he put his entrepreneurial hat on once again! Evan now has several highly successful businesses. He sells dozens of products on Amazon, he’s the founder and CEO of Salsa Crazy Inc. and Dance Crazy, where he creates and sells dance DVDs online. Salsa Crazy Inc. is the parent company to several local brick and mortar businesses in San Francisco, including a nightclub and a dance school. Evan even continues to teach a Monday night salsa class at his school to about 400 students! Evan is also a co-founder of Online Sellers Law where he is flexing his attorney muscles once again to help online entrepreneurs stay legal.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Salsa Crazy – Evan Margolin