047: Green Marketing Strategies with Shel Horowitz

Posted on September 9, 2013 by Kalynn Amadio

Shel Horowitz

It’s not easy being green but Green marketing consultant and copywriter Shel Horowitz specializes in strategies and materials to reach green, socially conscious consumers with marketing that has THEM calling YOU. Active in the green world AND the marketing world for more than 40 years, he writes the internationally syndicated monthly column Green And Profitable. His eighth book is Guerrilla Marketing Goes Green.

To learn more about Shel and his work, visit: http://greenandprofitable.com/

Green Marketing Strategies

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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045: Small Business Marketing Strategies – Buzz Booster

Posted on August 26, 2013 by Kalynn Amadio

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The Boyayans

My guests, this week, are Shahar Boyayan and her daughter Nash. Together they founded of Buzz Booster, a mother-daughter operated small business marketing training company that specializes in innovative marketing strategies for small business owners. Their mission is to help business owners and entrepreneurs achieve long lasting prosperity. They know what it takes to build a business from scratch and have helped hundreds of businesses grow. Join us LIVE at 9am ET and learn how to apply their proven techniques in your business. To learn more about Shahar and Nash, visit: http://www.buzzbooster.com

Small Business Marketing Strategies

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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037: Grow Your Business – The Newsletter Guru: Jim Palmer

Posted on June 17, 2013 by Kalynn Amadio

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Jim Palmer

Is it possible to grow your business in the current economy? Some say, “Yes,” while others are skeptical. Which skills are effective? What about your mindset? Having the right mindset and developing your personal mastery skills and capabilities require a commitment to personal growth. My guest, this week, shares with us that growing a business in this economy is not only probable, it’s possible with the right mindset.

Jim Palmer is a marketing and business building expert and host of the hit weekly Web TV show, Newsletter Guru TV. Jim is also the host Stick Like Glue Radio, his weekly podcast on smart marketing strategies. He is best known internationally as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships.

Jim is the founder of Custom Newsletters, Incorporated, parent company of:

No Hassle Newsletters
No Hassle Social Media
Concierge Print and Mail on Demand
Success Advantage Publishing
Custom Article Generator
Double My Retention
The Magnetic Attraction and Retention Training Program

Jim is also the acclaimed author of four great books:

The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life
Stick Like Glue – How to Create an Everlasting Bond With Your Customers So They Spend More, Stay Longer, and Refer More
The Fastest Way to Higher Profits – 19 Immediate Profit-Enhancing Strategies You Can Use Today
It’s Okay To Be Scared – But Never Give Up

To learn more about Jim and his work, visit: http://www.thenewsletterguru.com/

Grow Your Business

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

029: Internet Marketing Strategies – Joel Comm & Dan Nickerson

Posted on April 1, 2013 by Kalynn Amadio

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Joel Comm

The Internet is ALL about communication. And my two guests understand that fact and use it. Internet pioneerJoel Comm and his friend and colleague Dan Nickerson have been online since 1995 and know the web inside and out. They know Internet marketing strategies that work.

Their combined decades of expertise are the focus of this episode of ACT LOCAL Marketing where we cover social media, WordPress, WP plugins and mobile marketing all from the point of view of the local business owner.

You don’t want to miss the wisdom shared in this episode.

Meet Joel Comm –

Joel Comm is a pioneer of the World Wide Web, having built his first site in 1995. Since then, he has demonstrated success and expertise in site creation and monetization, social media, mobile marketing, iPhone application development, video production and more. He is the New York Times best-selling author of five books, an internationally recognized speaker and an influential voice in social media.

Visit Joel’s blog: www.JoelComm.com and find him on Twitter: @JoelComm

Internet Marketing Strategies

Dan Nickerson

Meet Dan Nickerson –

Dan Nickerson has created many innovative web concepts over the years, including one of the Web’s very first text link advertising programs back in 1998. Since 1995 he’s developed and operated hundreds of websites and still runs many of his own membership, info product, and content sites. He’s also had his own web hosting business since 1998.

One of the fastest website designers you will ever find, Dan is also a WordPress and ClickBank Expert. He can take an idea and transform it into a sellable product online in just a few hours.

Whether it is idea brainstorming, marketing, web design, WordPress, copywriting, or search engine optimization, Dan has done it all in online marketing. He’s the co-creator of Socrates; one of the most popular premium WordPress Themes currently used on over 100,000 sites. Dan is also the co-creator of the 12th most popular iPhone app of all time… The World Famous iFart Mobile.

Visit Dan’s blog: : www.DanNickerson.com

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Don’t forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

026: Client Retention Strategies with Jim Palmer – Stick Like Glue Radio

Posted on March 13, 2013 by Kalynn Amadio

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Jim Palmer

According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. Focusing on KEEPING the customers a business has is much easier and profitable than spending energy reaching out to new customers. Don’t get me wrong…new customers are always great and marketing to them is part of business, but retaining and having loyal customers is fantastic! My guest this week shares with us tips and strategies of client and customer retention and why it is vital to a successful business.

Jim is the founder of Custom Newsletters, Incorporated, parent company of:

No Hassle Newsletters
No Hassle Social Media
Concierge Print and Mail on Demand
Success Advantage Publishing
Custom Article Generator
Double My Retention
The Magnetic Attraction and Retention Training Program

Jim is also the acclaimed author of four great books:

The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life
Stick Like Glue – How to Create an Everlasting Bond With Your Customers So They Spend More, Stay Longer, and Refer More
The Fastest Way to Higher Profits – 19 Immediate Profit-Enhancing Strategies You Can Use Today
It’s Okay To Be Scared – But Never Give Up

To learn more about Jim and his work, visit: http://www.thenewsletterguru.com/

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Please to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

024: Write a Book in a Weekend – Donna Kozik

Posted on February 25, 2013 by Kalynn Amadio

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Donna Kozik

Can you really write a book in a weekend? It’s true that 4 out of 5 people want to write a book. A published book establishes credibility, expertise, and “author” ity. Each of us has an individual expertise which is a component of who we are. We all have a book inside us. Imagine handing the finished book to your loved ones and the feeling that gives. My guest this week debunks the myths of writing a book and shares how to get it out of our head and on to paper.

Donna Kozik is known as the book writing and publishing expert and for the past several months has led a number of people in writing a book in a weekend. In fact, she has set a personal goal of helping 1,000 people become published authors in the next year.

But before all that she grew up on a 200 acre dairy farm in rural northwestern Pennsylvania and moved to San Diego in 2001, a move that inspired her first book, 29 Days to a Smooth Move.

She’s a two-time award winning author and that book led her to be featured in Woman’s Day and Women’s World magazines, the LA Times and Baltimore Sun. She’s also appeared on the NBC Nightly News and has been heard on NPR’s Marketplace. Plus she was hired by Sprint PCS to be a paid national media spokesperson-all thanks to her book.

I’m talking about Donna Kozik, founder of MyBigBusinessCard.com and the Creator and Leader of the Write a Book in a Weekend virtual online events.

Contact: www.Freebookplanner.com Email: support@mybigbusinesscard.com You can also find Donna on Twitter @DonnaKozik

Don’t miss this well written episode of ACT LOCAL Marketing for Small Business.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Please SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

ACT LOCAL

Marketing for Small Business Podcast

Category Archives: Strategy

029: Internet Marketing Strategies – Joel Comm & Dan Nickerson

Internet Marketing Strategies

024: Write a Book in a Weekend – Donna Kozik