Tag Archives: entrepreneurship

ALM 150: Marketing Above the Noise – Linda Popky

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Marketing Above the Noise

Linda Popky – Marketing Above the Noise

Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved with many of the Silicon Valley companies who developed and deployed the technologies that have changed the world over the last twenty-five years, including Sun Microsystems, Cisco Systems, NetApp, PayPal, Plantronics, Autodesk, Applied Materials, and others.
A consultant, speaker, and educator, Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the past president of Women in Consulting and is a member of the Watermark Strategic Development Board. The first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs, Linda has taught marketing at San Francisco State University’s College of Extended Learning, University of California Santa Cruz Extension in Silicon Valley, and West Virginia University’s Integrated Marketing Communications program.
Linda holds an MBA and a BS in Communications from Boston University. Her new book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters¸ was released in March 2015. A classically trained pianist, Linda has also produced Night Songs, a CD of classical piano music.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Marketing Above the Noise – Linda Popky

148: Matt Miller – Vending Machines Business

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Matt Miller – Vending Machines Business

Matt Miller spent the first 9 years of his career as an Air Force pilot, before entering the private sector to work in both the medical device and advertising industries. While a top performer in the corporate world, his long term desire was to be his own boss. A good friend one day mentioned the gum ball vending machines he and his young daughters owned, and that conversation began a 10 year business quest that has brought Matt’s company, School Spirit Vending, to the cutting edge of both the vending and school fundraising industries. Today, School Spirit Vending’s franchising program provides a proven and profitable business system for busy professionals and their families looking to develop secondary income streams, while raising millions of dollars for education at the same time.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Vending Machines Business – Matt Miller

133: Hiring a Bookkeeper – Joe DiChiara

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Joe Dichiara -Bedrock Bookkeepers Online Academy

I encourage small business owners, especially new business owners to make hiring a bookkeeper one of their first forays into outsourcing.

Joe DiChiara is an accomplished CPA/Entrepreneur with over thirty years of solid business experience. Having worked in the trenches with thousands of small businesses while successfully starting, buying and selling several of his own companies, he truly understands what being an entrepreneur is all about.

After graduating with a B.S. in accounting in 1984, Mr. DiChiara quickly developed strong managerial and problem solving skills in accounting as well as individual and business taxation. Working his way up the CPA chain he opened his first CPA office in 1994, specializing in solving individual and business tax problems including sales and income tax audits, criminal investigations, offers in compromise, collection cases and forensic accounting in litigation matters.

Integrating his accounting skills and technical knowledge Mr. DiChiara developed Pro Bookkeepers Inc. an online bookkeeping system that reduced the time CPA’s need to operate their accounting practice by over fifty percent while reducing client costs by up to twenty-five percent. In 2007 he began teaching his system to individuals with no prior bookkeeping skills with several of his students successfully launching their own bookkeeping businesses.

In 2010 Mr. DiChiara began to develop a new philosophy for entrepreneurial success. His thirteen principles for success aptly called Joe DiChiara’s Entrepreneur Success System is being taught to emerging entrepreneurs throughout the United States. His latest enterprise Bedrock Bookkeepers Online Academy where Joe is once again, successfully teaching individuals a wide range of subjects from basic bookkeeping to starting and running a successful business.

Mr. DiChiara’s goal to create the H&R Block of bookkeeping and have a positive impact on millions of small businesses and individuals that want to work from home. He is a published author, speaker and coach. He has a passion for helping individuals succeed in business and believes that the American Dream is still alive and well.

Find Joe at JoeBookkeeper.com for more information about Bedrock Bookkeepers Online Academy.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Hiring a Bookkeeper with Joe Dichiara

130: Mastermind Groups with Aaron Walker

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Aaron Walker Mastermind Groups

Businessman and Life Coach, Aaron T. Walker, has inspired many through his leadership, mentorship, and consistent pursuit of excellence. He enjoys helping others and believes experience is a great teacher. 35 years of entrepreneurship and marriage have given Aaron a wealth of experience. Aaron continues to reach new heights and broaden his perspective of the terrain by examining his experiences and growing from them.
For 19 years and counting, Aaron has taken classes from and has been coached personally by his friend, financial guru, Dave Ramsey. Spiritual mentors David Landrith and Bob Warren have impacted his spiritual life beyond measure. Two other disciplined mastermind groups, 48 Days led by friend Dan Miller and The Torch have played a role in his understanding of how to live a significant, successful life. Aaron incorporates education and learning opportunities into his daily routine, remaining informed of the latest tools and trends available.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Mastermind Groups with Aaron Walker

129: Brand Strategy with Sandra Beck

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Sandra Beck – Brand Strategy Expert

Does your business have a brand strategy that works?

In a time when technology has the ability to transcend physical limitations, Sandra Beck teaches all of her clients how to maximize their lives by using the power of the internet coupled with the drive of their passions to create the lifestyle of their dreams. Her goal is to give all women the opportunity to reach their fullest potential with respect to their many different roles.

Sandra Beck is the president of Motherhood Incorporated. As an Author, Coach, Speaker, Radio Host, Entrepreneur and Philanthropist, Sandra Beck is as successful as she is busy. The single mother of two young boys has created a virtual empire of successful companies entirely staffed, managed and implemented using a host of virtual assistants and on-line resources.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Brand Strategy with Sandra Beck

128: Winning Marketing Strategies with Jason Swenk

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Jason Swenk – Winning Marketing Strategies

To create winning marketing strategies, you need the help of a marketing superhero!

Defender of truth, justice and effective business practices. Jason has special business and marketing powers. His mission: to save the galaxy, one business at a time.

Sixteen year ago, Jason heard cries of distress coming from beleaguered businesses and he decided to take action. He founded a successful digital agency, and over the span of 12 years as CEO championed in the digital advertising arena for clients such as Aflac, Lotus Cars, Hitachi, AT&T, Coke and Legal Zoom. A friend and protector to all, Jason sold his agency in 2011 for 7 figures and used my powers to author a book and develop a smartphone nutrition app. Today, he continues to use my powers for good by creating proprietary business tools, client coaching, and blog writing and podcasting. He ward off evil-doers and helps business owners achieve their goals.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Winning Marketing Strategies with Jason Swenk