Tag Archives: entrepreneurship

127: YouTube Marketing with Jessica Brace

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Jessica Brace – YouTube Queen

YouTube marketing is still a thing. In fact, it’s a really BIG thing that every local business should be doing to drive more sales and create qualified leads for growth.

“YouTube Queen” Jessica Brace can transform your struggling internet presence into a client-attracting magnet in 5 minutes or less. Combining the atomic power of video marketing, with her passion for helping you feel both comfortable and courageous in front of the camera, Jessica helps you create compelling videos that can generate more cash for your business. Best selling author of “Ready, Set, GO Make a Video: 101 YouTube Video Ideas for Your Business” and renowned video marketing and business coaching specialist,

Jessica Brace helps your business leverage the power of video, build a stronger brand, expand your audience and become the “go-to” expert in your field. Jessica offers more than “just a video.” She understands your desire to have your message impact and improve the lives of others. She offers a witty and fun-filled approach to video marketing that takes the stress out of the process. She explains difficult concepts simply, in terms you can readily understand – and apply yourself if you desire. Clients say Jessica’s video shoots are fun, easy, and deliver lucrative results, quickly.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

YouTube Marketing-Jessica Brace

126: Social Media Marketing Tips with Jeff Beale

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Jeff Beale – Mr. Marketology

Getting you social media marketing right will make the difference between wasting your time and turning a profit. So we have a guest today who is serving up delicious social media marketing tips just for you.

Jeff Beale is a driven, passionate and experienced marketing strategist and author. His work is all about helping businesses unlocking their full potential and gain a significant foothold within their own industry – a position that will allow them to finally generate higher converting leads according to the principles of authority marketing.

With such a mindset, Jeff is keen on embracing the most innovative and forward thinking ways for a business to gain massive social exposure, including social media and marketing 2.0 strategies. His refreshing and unique approach managed to stir quite a buzz within the industry: major media outlets such as the Wall Street journal, ABC, CBS and Fox, just to mention a few, covered his work and method.

When not working as a consultant, empowering organizations with the holy grail that is the philosophy of authority marketing, Jeff is also an in-demand speaker who travels the world entertaining and educating audiences, sharing his precious insights.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Social Media Marketing-Jeff Beale

124: Discover The Branding Experience – Mitch Dowell

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Mich Dowell- Branding Experience

What is the branding experience — every interaction between an individual and a tangible or intangible brand artefact can be seen as a brand experience.. is Mitch Dowell is the Founder & Creative Director of Branding Experiences, a marketing, branding and design company in the Baltimore/DC metro area. Mitch started his corporate
marketing career in 1997, working for a variety of startups during the dot.com and postdot.com boom. Among many marketing disciplines, his primary focus is on the initial,
visual branding experience.

“Branding Experiences”, however, is more than a company name, he says it’s a mindset – and one that every small business and underdog brand should adopt. Mitch is here today to help explain what that is all about and how small businesses can leverage that mindset to better make a connection with their target audience.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

The Branding Experience – Mitch Dowell

121: Small Business Funding- Tiffany C. Wright

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Tiffany C. Wright- Small Business Funding

Small Business Funding is a mystery for many, unless you know the tricks like today’s guest shares.

A 20-year veteran of the profit-driving side of the business, Tiffany C. Wright is unique among experts. After more than twenty years as an engineer, financial manager, owner and CFO/COO, Tiffany understands firsthand the challenges small and medium businesses face. She’s actually strategized and executed funding and financing plans that have helped multiple small and medium businesses obtain funding or financing in amounts ranging from $100,000 to $6.5 million. She has worked with private equity firms, large commercial banks, community banks, equipment lenders, angel investors, venture capitalists, equipment lenders, accounts receivable financing firms, and a wide array of other lenders and investors to obtain financing for her clients and companies she worked for. She has also helped bring these lenders and investors together with small and medium business owners to and help owners understand the who, what, why, and how to access the funding they needed.

Today, she’s the author of The Funding Is Out There! Access the Cash You Need to Impact Your Business from Morgan James Publishing. As well, she’s the author of Solving the Capital Equation: Financing Solutions for Small Businesses, available on Amazon.
Contact Tiffany: theresourcefulceo.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Small Business Funding- Tiffany C. Wright

120: New Business Next Steps-Ed Goodman

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New Business Next Steps

Ed Goodman-New Business Next Steps

One of my favorite ways to learn is through examples. That is what I believe is so important about this episode guest’s book, New Business, Next Steps.

Ed Goodman is a business start-up mentor who’s worked with over 10,000 start-ups to successfully build their knowledge of financial management, social media, networking and more. Through independent consultancy and mentoring, along with aligned partnerships, he has worked with multinational corporations including Barclays, Google, Sage, Intuit and more. In 2012, Ed co-founded the Cambridge Business Lounge, a co-working space and support hub for start-ups and small businesses in the historic and beautiful city of Cambridge, UK. He also regularly blogs on small business topics, as well as being a contributor on the BBC, podcasts as well as other established business blogs. January 2015 saw the release of Ed’s first book “New Business, Next Steps – The All In One Guide to Managing, Marketing and Growing Your Small Business.”

Contact Ed: cambridgebusinesslounge.com
Tweet Ed: @EdAGoodman

New Business, Next Steps – The All In One Guide to Managing, Marketing and Growing Your Small…

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Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

New Business Next Steps–Ed Goodman

119: Westchester Marketing Consultant Jann Mirchandani

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Westchester Marketing Consultant

Jann Mirchandani- Westchester Marketing Consultant

If you need a Westchester marketing consultant, you can’t do better than Jann Mirchandani!

Jann is the principal and creative engine behind Marketing Café. Jann is an award-winning website designer specializing in online marketing strategy and implementation for small and mid-sized businesses and nonprofits. Jann marries her 20-plus years of marketing experience with the technical expertise to execute online marketing strategies for the real world.

Her industry expertise spans the financial sector, human resources and executive recruiting and non-profit. She is a frequent speaker to business groups on leveraging social media and inbound marketing. She is a Board Member of the Advertising Club of Westchester and has previously served on the board of AAUW New York State. Marketing Café is a certified woman-owned business.

Contact Jann: WestchesterMarketingCafe.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Westchester Marketing Consultant – Jann Mirchandani