You cannot get away from social media. It is mainstream media. It is the now and the future of businesses. Content is king, but it can be risky if you do not know the laws of social media. My guest this week, Kyle-Beth Hilfer, Esq., will share all the legal aspects of IP online, posting on Facebook, Twitter, LinkedIn, and other social media modalities, along with website content. It is not a free for all out there. There is actually social media law and legal risks for businesses who do not comply. If you are using social media, you do not want to miss this show.
For over twenty years, Kyle-Beth Hilfer has provided legal services to advertising, marketing, promotions, intellectual property, and new media clients. Kyle-Beth’s hallmark is her ability to integrate her clients’ business goals into practical, innovative legal solutions.Representing individuals and companies of all sizes, Kyle-Beth offers thorough and comprehensive legal advice to promote her clients’ business interests. Her diligence, acumen, and creativity ensure clients’ competitive edge in today’s demanding and volatile business world. She understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues.
Social Media Law
Kyle-Beth regularly advises on specific marketing techniques, including sweepstakes, contests, premiums, rebates, and loyalty programs. Kyle-Beth works collaboratively with marketing professionals to reduce legal risk while accomplishing her clients’ creative goals. Whether launching an advertising campaign, publishing a catalog, spearheading a social media campaign or running a sweepstakes, clients turn to Kyle-Beth early in the development process as a critical member of their team. They value her keen attention to detail, comprehensive knowledge of advertising laws, and clearly drafted documents. Kyle-Beth ensures legal compliance so that clients can focus on disseminating their brands’ messages.
Yale College (B.A., summa cum laude, Phi Beta Kappa)
Harvard Law School (J.D., cum laude)
To learn more about Kyle-Beth and her law practice, visit: http://kbhilferlaw.com. Be sure to read her blog in the “News” tab.
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