ALM 150: Marketing Above the Noise – Linda Popky

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Marketing Above the Noise

Linda Popky – Marketing Above the Noise

Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved with many of the Silicon Valley companies who developed and deployed the technologies that have changed the world over the last twenty-five years, including Sun Microsystems, Cisco Systems, NetApp, PayPal, Plantronics, Autodesk, Applied Materials, and others.
A consultant, speaker, and educator, Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the past president of Women in Consulting and is a member of the Watermark Strategic Development Board. The first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs, Linda has taught marketing at San Francisco State University’s College of Extended Learning, University of California Santa Cruz Extension in Silicon Valley, and West Virginia University’s Integrated Marketing Communications program.
Linda holds an MBA and a BS in Communications from Boston University. Her new book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters¸ was released in March 2015. A classically trained pianist, Linda has also produced Night Songs, a CD of classical piano music.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Marketing Above the Noise – Linda Popky

149: Shel Horowitz – Guerrilla Marketing to Heal the World

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Guerrilla marketing to heal the world

Shel Horowitz – Green Marketing

For over a decade, Shel Horowitz, “The Transformpreneur,” has been showing business owners how to be more profitable by being green and ethical. Shel shows businesses how to go green affordably and effectively. He show you how to market that green commitment effectively to win new customers, turn those customers into fans, and turn those fans into ambassadors for you. Recently, he’s focused on the profit motive as a powerful tool for turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Shel is an international speaker, transformational business consultant, and the multiple-award-winning author of ten books, including the long-running category bestseller Guerrilla Marketing Goes Green and the brand new Guerrilla Marketing to Heal the World (both co-authored with Jay Conrad Levinson, Father of Guerrilla Marketing).

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Guerrilla Marketing to Heal the World – Shel Horowitz

148: Matt Miller – Vending Machines Business

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vending machines business

Matt Miller – Vending Machines Business

Matt Miller spent the first 9 years of his career as an Air Force pilot, before entering the private sector to work in both the medical device and advertising industries. While a top performer in the corporate world, his long term desire was to be his own boss. A good friend one day mentioned the gum ball vending machines he and his young daughters owned, and that conversation began a 10 year business quest that has brought Matt’s company, School Spirit Vending, to the cutting edge of both the vending and school fundraising industries. Today, School Spirit Vending’s franchising program provides a proven and profitable business system for busy professionals and their families looking to develop secondary income streams, while raising millions of dollars for education at the same time.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Vending Machines Business – Matt Miller

147: Selling -Butch Bellah

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Butch Bellah -Selling

Butch Bellah is a Speaker, Sales Trainer, Author and Coach and truly love helping others reach new heights, develop new skills or overcome obstacles and hurdles. He formed B2 Training & Development to specialize in sales training and coaching for organizations and individuals. With more than 25-years of hands on experience “in the trenches”, he feels uniquely qualified to help you avoid pitfalls, break out of slumps or simply improve your selling skills. In his career, he spent almost 16 years with a large regional wholesale food distributor and helped grow it from $35million in annual sales to more than $250 million before acquiring the company as a minority shareholder with a business partner. Today he works with companies, individuals and sales teams to help them get more appointments, land more business and retain more customers—all while focusing on bottom line profits. He gets to speak regularly to groups throughout the southwest where he is able to draw on more than 10-years of experience as a professional stand-up comedian. (THAT was the best sales training he has ever received!)

He has been named one of the Top 50 Sales Experts and one of the Top 100 Business Coaches to follow on Twitter and his first book, The 10 Essential Habits of Sales Superstars: Plugging In To The Power Of Ten is available now.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Selling – Butch Bellah

146: Time Management Systems – Michael and Debbye Cannon

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Debbye and Michael Cannon - The Power Couple

Debbye and Michael Cannon – The Power Couple

Debbye Cannon is the author of PEACE of PAPER®, Organizing Without Agonizing®, Wardrobe Wisdom, and numerous audio and video products. She has had a wide range of experience ranging from Girl Scout Leader/Trainer to Army Wife to radio personality. Debbye was recognized in 2013 as one of the American Mothers Inc. “Mother of Achievement”.

Her systems save time, space and energy to deliver prosperity and serenity to home and business each and almost every day. Debbye is the mother of two and the grandmother of four, all of whom live within walking distance of their home in Salt Lake City, UT.

Michael is a graduate of the United States Military Academy and a retired Lieutenant Colonel. He served for 21 years in the US, Europe, Asia, and received a Silver Star for service in the Middle East.

He has been a university professor, published author, web developer and speechwriter for the commander of the largest organization in the Department of Defense. He is the technology genius of Power Couple Consulting. His greatest joy has been to have been married to his lovely wife and high school sweetheart for over 40 years.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Time Management Systems – Debbye and Michael Cannon

145: Google Local In Your Marketing – Stephen Christopher

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Stephen Christopher – Seequs Marketing

Google Local reviews and directory listings continue to be a huge force in online marketing. I’ve said it before, ignore the Google at your own peril. But I do have some help for you today.

Stephen Christopher is the CEO of Seequs Marketing Technologies, an organic web marketing firm based in Denver, CO. He has owned and started several businesses in the last decade, one of which failed leaving him over $100k in debt. But, from that failure came some of the greatest learning experiences about running a business and since then he has owned and operated multiple businesses, including two different award winning online marketing companies.

Stephen’s primary objective in life is to selflessly add value to others and help business owners achieve success beyond their wildest dreams. He is an avid study of personal and professional development, a professional speaker, and a personal and business coach. He believes that business owners should focus on starting a revolution in their market-place and not just starting or running a business!

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Google Local In Your Marketing – Stephen Christopher