122: Search Engine Optimization- Jeremy Pound

Search Engine Optimization

Jeremy Pound- Search Engine Optimization

Search Engine Optimization, contrary to the thoughts of many experts, is still important. Google’s new mobile-friendly update is proof that ignoring SEO over the last few years was a mistake.

Jeremy Pound is the co-founder and CEO of Juicy Results, the Internet marketing agency for the Fortune Five Million. In the last decade Jeremy has helped craft and implement online marketing strategies for countless companies, ranging in size from the smallest of businesses to Fortune 100 companies. Today, he works closely with sales teams and marketing executives to generate ready-to-buy leads using an array of Internet marketing strategies.

Contact Jeremy: juicyresults.com

Here is the link to get a 30% discount on The Bootstrapper’s Guide To SEO compliments of Jeremy. Use the special promocode: earlyadopter

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Search Engine Optimization- Jeremy Pound

119: Westchester Marketing Consultant Jann Mirchandani

Westchester Marketing Consultant

Jann Mirchandani- Westchester Marketing Consultant

If you need a Westchester marketing consultant, you can’t do better than Jann Mirchandani!

Jann is the principal and creative engine behind Marketing Café. Jann is an award-winning website designer specializing in online marketing strategy and implementation for small and mid-sized businesses and nonprofits. Jann marries her 20-plus years of marketing experience with the technical expertise to execute online marketing strategies for the real world.

Her industry expertise spans the financial sector, human resources and executive recruiting and non-profit. She is a frequent speaker to business groups on leveraging social media and inbound marketing. She is a Board Member of the Advertising Club of Westchester and has previously served on the board of AAUW New York State. Marketing Café is a certified woman-owned business.

Contact Jann: WestchesterMarketingCafe.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Westchester Marketing Consultant – Jann Mirchandani

057: New Business Trends 2014 w/ Laurie McCabe

business trends 2014

Laurie McCabe

It’s a New Year… and in the business world that means new trends. Business is always changing and to keep up, we need an expert to keep us on track. Today on ACT LOCAL we speak with Laurie McCabe about Mobile, the Cloud, and Social Marketing 2014 trends in the Small to Mid-sized business space.

Laurie McCabe brings more than 20 years of experience in the IT industry to her current role at SMB Group. Laurie has built widespread recognition for her capabilities and insights in the small and medium business (SMB) market in several areas, including cloud computing, mobile solutions, business solutions, social networking and collaboration, and managed services.

Prior to SMB Group, Laurie worked in analyst roles as a Partner at Hurwitz & Associates; Vice President of SMB Insights & Solutions at AMI-Partners; and Vice President at Summit Strategies, where her original research of the emerging cloud computing model earned her broad recognition as a thought leader in this area. Laurie’s nine years at Digital Equipment Corporation, including her last role as Director of Market and Competitive Intelligence, provide her with critical experience from the vendor perspective.

Laurie has earned widespread recognition for her insights into small and medium business (SMB) technology adoption, requirements and challenges. She is a 2013, 2012 and 2011 Small Business Influencer Awards Champion a winner of the 2012 SMB 150 Awards, and blogs often at  http://lauriemccabe.com/

New Business Trends 2014

SMB Group Top 10 SMB Technology Trends For 2014 download >>


Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.


046: Building a Brand Online with Goddess Ande Lyons

Building a Brand Online

Ande Lyons

This week I will be welcoming my friend Ande Lyons. She has a very interesting brand called Bring Back Desire, and she’s been enacting a plan to use social media to build that brand, VERY successfully.  We’re going to be speaking about how she did it, so you can use her great tactics to put your brand on the map.

Ande Lyons is the founder and CEO of Bring Back Desire – a playful, tasteful website where women from around the world are rediscovering sensual pleasure and intimacy.

Her passion for bringing increased intimacy to others stems from her own 26-year relationship with her darling husband. Through conceiving past the age of 35, too touched out by toddlers, several business start ups, health challenges, financial turmoil, 5 moves in 9 years, teens and menopause – Ande was committed to keeping the spark alive in her marriage. She spent years culling through stories, products, toys and relationship reference materials to find the best of the best in each of these categories. In the tradition of Betty White wink-and-a-nod humor and Erma Bombeck kitchen table conversation style, Ande shares her resources through Bring Back Desire.

Building a Brand Online

Ande’s business career spans over twenty-five years in executive level management, private banking, and entrepreneurial ventures. She is an experienced and passionate entrepreneur with several successful companies to her credit. After earning her MBA from Simmons School of Management Ande became a private banker, but she soon realized she needed to pursue her real passion: starting small businesses that can grow into big businesses. To learn more about Ande and her work, visit: http://www.bringbackdesire.com/

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

008: No Bullshit Social Media – Author Erik Deckers

No Bullshit Social Media

Erik Deckers

Erik Deckers is the author of No Bullshit Social Media and co-owner and VP of Creative Services for Professional Blog Service in Indianapolis.

He has been blogging since 1997, and has been a published writer for more than 24 years. He has been a newspaper humor columnist for 17 years, and is published in 10 newspapers around Indiana. He is also an award-winning playwright, both for stage and radio theatre.

Erik co-authored Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Pearson, 2010). He also helped write Twitter Marketing For Dummies  and co-authored his third book  No Bullshit Social Media, The All-Business, No-Hype Guide to Social Media Marketing.

Erik frequently speaks about blogging and social media, especially as it relates to personal branding, small business marketing, crisis communication, and citizen journalism.

His books are available for purchase on Amazon.

Contact: www.problogservice.com  Twitter: @edeckers

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.


001: Social Media Marketing Strategy – 5 Secrets of Digital Marketing

Kalynn Amadio

Social Media Ninja

Host Kalynn Amadio shares her 5 Secrets for building a successful social media marketing strategy for small business in the 21st century. Learn the answer to the question, “What is marketing?” in this age of digital media, video, mobile texts and smart phones. Insights you can use for local business marketing in the express lane.

Contact Kalynn with your questions on how to be more successful in your small business marketing by emailing them to ask@actlocalmarketing.com and she will be happy to help you out each week.

5 Secrets of a Social Media Ninja