Category Archives: Local Business

017: Growing Local Business Marketing – Adam Hommey – Help My Website Sell

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Growing Local Business

Adam Hommey

The first episode of 2013, episode #17 welcomes my guest is Adam Hommey. Adam and I will talk about growing your local business through the best use of online marketing. There’s a good chance we’ll discuss social media, website conversions and how to ratchet up your results in 2013.

Adam Hommey, Founder and Creator of Help My Website Sell© and The Business Creators’ Institute©, has taken his passion for helping small business owners and entrepreneurs succeed and is now putting it to work for YOU.

For years, Adam has been the “secret weapon” in the arsenal of dozens of internet marketers, executive marketing solution providers, and professional service providers such as attorneys, accountants, financial advisors, and the like.

His mentoring and teaching, delivered one-on-one, in group settings, and through detailed video, help you Emancipate the POWER of INFORMATION by converting more social media fans and followers as well as website visitors into prospects and customers and simplifying your internet marketing technology so you can get more customers, make more money, and make a bigger difference, now.

You can find Adam at The Business Creators Institue which is 100% free and very worth checking out.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Don’t forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

014: Cyber Monday Comes But Once a Year – Carol McManus

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It’s Cyber Monday and you know what that means? If you don’t, then you definitely need to tune in to ACT LOCAL Marketing.

Cyber Monday

Carol McManus

Today I am going to tackle Black Friday, Cyber Monday and Small Business Saturday head on, then you’re going to get some help with Facebook.

At the bottom of the hour, my good friend and Rockstar Radio show host, Carol McManus, of The LinkedIn Lady Show will join me to talk about LinkedIn.

So join us at for some Cyber Monday Marketing Madness.

Hear Carol Monday through Friday on The LinkedIn Lady Show on the All Business Radio Network.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

011: The Digital Arts Experience with Rob Kissner

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The Digital Arts Experience

Rob Kissner

On Episode #11 Rob Kissner of The Digital Arts Experience is my guest on ACT LOCAL Marketing.
From Babyboomers to tweens, technology is an ever growing component of our daily lives and digital literacy across all generations will be the key to productive communication.
The Digital Arts Experience is a learning center focused on Digital Arts and Personal Technology. We pride ourselves on creating a unique, collaborative and, most of all, fun environment in which our students learn hands on with the most up-to-date software and technology. Sign up today to Master the Digital World. Our goal is to provide a unique experience from the moment you walk through our doors until the moment you leave.
Rob and Kalynn will discuss how the DAE markets their service based business as well as the important education that they offer to their community in promoting digital literacy.
Website: www.thedae.com  Contact: 914-644-8100  Twitter: @thedaexperience
Tweet me during the show @kalynnamadio and use the
hashtag #ACTLOCALMarketing to join the conversation.

010: No B.S. Grassroots Marketing – Author Jeff Slutsky

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No B.S. Grassroots Marketing

Jeff Slutsky

Jeff Slutsky is the co-author of No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses and today on ACT LOCAL Marketing he will share his Street Fighter Marketing Solutions with us. Marketing for small business at the local level requires skill and insights that Jeff can share from first hand knowledge of the industry.

With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club.  With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales.

His grassroots-marketing program has received a great deal of national media attention including The Wall Street Journal, USA Today, Inc Magazine, and CNN.  Jeff has presented and worked with many organizations including AT&T, American Express, Chevron, Walt Disney, Pizza Hut, Honda, Sony, Goodyear, The US Army, Marvel Comics, The City of Dallas, the State of Arkansas, and Country of India.

He’s President of Jeff Slutsky Productions, in Columbus, Ohio, which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget.   He has authored and published 10 books including Street Fighter Marketing Solutions and his newest one, NO B.S. Grassroots Marketing (co-authored with Dan Kennedy).  Plus he’s produced three audio albums and six video training tapes.  But his most successful production to date . . . is the birth of his triplets.

Contact: www.JeffSlutsky.com   Twitter: @JeffSlutsky

Tweet me during the show @kalynnamadio and use the hashtag#ACTLOCALMarketing to join the conversation.

009: Local Business Marketing – Linda Rey of Rey Insurance

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Local Business Marketing

Linda Rey

Local business marketing is a special thing. A Local Business is more than just a provider of goods or services, it’s part of the community. Many local small business owners who enjoyed tremendous success for decades found themselves struggling when technology made the marketplace global for everyone.

Meet Linda Rey, Insurance Agent and Principal at family owned Rey Insurance Agency, Inc. in Sleepy Hollow, NY. As part of her local business marketing efforts, Linda uses social media with REAL results! And she will share with us how she did it and the difference she has seen in her business as a result.

Linda has worked in the insurance profession since 1985 where she began her career working in the family business. She’s followed in her father’s footsteps, Francisco Rey, who started in the business in 1965.  Francisco, first-generation American, was also born and raised in Sleepy Hollow after his parents emigrated from Spain in 1939. Her sister, Laura Rey Iannarelli, is also in the business and started in 1995.

Rey Insurance Agency seeks to provide comprehensive insurance solutions through a consultative approach to not only protect assets but also offer peace of mind.  They translate the values of a family-owned and operated business to create a comfortable and trustworthy venue for businesses, individuals and families.

Linda was named 2010 Outstanding Member of the Year by the Sleepy Hollow Chamber of Commerce for her assistance in starting and growing their networking events.

Linda has been named the 2006 Emerging Leader for the American Association of University Woman (AAUW) Westchester Branch where she also chartered the first Business Interest Group, “Busine$$ 2 Busine$$ Networking”.

Linda was honored as the 2005 Business Woman of the Year by the Westchester Hispanic Chamber of Commerce.

Rey Insurance has been featured in Fortune Small Business, The Insurance Journal, Journal News, Westchester Business Journal, Westchester Magazine’s 914Inc as well as various community publications including The Examiner & Hudson Independent. Rey Insurance also was recognized as one of the 5 Star Auto & Home Insurance Agencies in Westchester County by Westchester Magazine for 2010, 2011 and 2012.

Linda was a weekly paid contributor to the Equifax Finance Blog from May, 2010 to May, 2012.

Rey Insurance is proudly active on Facebook, Twitter and Linkedin.

Contact: www.ReyInsurance.com   Twitter: @ReyInsurance    Phone: (914) 631-7628

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.